Work and recovery

Melody Beattie writes this about work:

Just as we have relationship histories, most of us have work histories.

Just as we have a present circumstance to accept and deal with in our relationship life, we have a present circumstance to accept and deal with in our work life.

Just as we develop a healthy attitude toward our relationship history – one that will help us learn and move forward – we can develop a healthy attitude toward our work history.

I have worked many jobs in my life, since I was eleven years old. Just as I have learned many things about myself through my relationships, I have learned many lessons through my work. Often, these lessons run parallel to the lessons I’m learning in other areas of my life.

I have worked at jobs I hated but was temporarily dependent on. I have gotten stuck in jobs because I was afraid to strike out on my own and find my next set of circumstances.

I have been in some jobs to develop skills. Sometimes, I didn’t realize I was developing those skills until later on when they become an important part of the career of my choice.

I have worked at jobs where I felt victimized, where I gave and gave and received nothing in return. I have been in relationships where I manufactured similar feelings.

I have worked at some jobs that have taught me what I absolutely didn’t want; others sparked in me an idea of what I really did want and deserve in my career.

Some of my jobs have helped me develop character; others have helped me fine tune skills. They have all been a place to practice recovery behaviors.

Just as I have had to deal with my feelings and messages about myself in relationships, I have had to deal with my feelings and messages about myself, and what I believed I deserved at work.

I have been through two major career changes in my life. I learned that neither career was a mistake and no job was wasted time. I have learned something from each job, and my work history has helped create who I am.

I learned something else: there was a Plan, and I was being led. The more I trusted my instincts, what I wanted, and what felt right, the more I felt that I was being led.

The more I refused to lose my soul to a job and worked at it because I wanted to and not for the paycheck, the less victimized I felt by any career, even those jobs that paid a meager salary. The more I set goals and took responsibility for achieving the career I wanted, the more I could decide whether a particular job fit into that scheme of things. I could understand why I was working at a particular job and how that was going to benefit me.

There are times I have even panicked at work and about where I was in my employment history. Panic never helped. Trust and working my program did.

There were times I looked around and wondered why I was where I was. There were times people thought I should be someplace different. But when I looked into myself and at God, I knew I was in the right place, for the moment.

There were times I have had to quit a job and walk away in order to be true to myself. Sometimes, that was frightening. Sometimes, I felt like a failure. But I learned this: If I was working my program and true to myself, I never had to fear where I was being led.

There have been times I couldn’t survive on the small amount of money I was receiving. Instead of bringing that issue to a particular employer and making it his or her fault, I have had to learn to bring the issue to my Higher Power and myself. I’ve learned I’m responsible for setting my boundaries and establishing what I believe I deserve. I’ve also learned God, not a particular employer, is my source of guidance.

I’ve learned that I’m not stuck or trapped in a job no more than I am in a relationship. I have choices. I may not be able to see them clearly right now, but I do have choices. I’ve learned that if I really want to take care of myself in a particular way on a job, I will do that. And if I really want to be victimized by a job, I will allow that to happen too.

I am responsible for my choices, and I have choices.

Above all else, I’ve learned to accept and trust my present circumstances at work. That does not mean to submit; it does not mean to forego boundaries. It means to trust, accept, then take care of myself the best I’m able to on any given day.

God, help me bring my recovery behaviors to my career affairs.” via Thought for the Day — Hazelden.

SR 99 construction bypass and ramp looking south

A friend who works with in construction industry is skeptical. He’s not convinced that ‘inbound marketing’ [blogging and other social media tools] can be applied to the construction industry. I respectfully disagree! I’ve seen content management and marketing for thought leadership applied to everything from Agriculture to Yoga and I believe it will work in the construction industry as well. Why?

Here are some of my beliefs:

  • Most companies have great stories and content — they just don’t use it as well as they could…
  • At the core, all great marketing is great storytelling
  • At the end of the day, every business is a people business

First, though what is this ‘thought leadership’? A simple definition might be a public display of expertise that can be easily found by people who are searching for it. How does a brand accomplish this? Though effective content management and content marketing. Because of my core beliefs, I think any company — even a construction company — can use the content they have or can create to tell great stories that attract people to their brand.

In his thought leadership classic ‘Brand Stand‘, Craig Badings tells the story of Dick Dusseldorp, a thought leader in the Australian construction industry before the phrase ‘thought leader’ was cool

During the 1970s and 1980s, when union action on most construction sites in Sydney were crippling the construction industry, the sites on which Lend Lease was building suffered no such misfortune. This was because Dusseldorp’s philosophy was to create a community of interest between Lend Lease’s key stakeholders. When other companies around him were banging heads with the unions, with resultant long delays and cost overruns on projects, Dusseldorp was sitting down with the workers and unions and discussing their issues. The results were agreements, jointly committed to by workers and management, and a share in the resulting rewards for buildings completed on time. He was a master at getting people to transcend their traditional conflicts and work towards mutually beneficial goals.

Badings, Craig (2009-07-08). BRAND STAND (Kindle Locations 237-243). BookPal. Kindle Edition.

How did he do it? In part he used content management and content marketing along with other communication skills to position his firm at the thought leadership center of his industry in his country. Speaking of Dusseldorp’s organization Lend Lease, Badings says…

It launched a website… along with a four-part DVD series, using a former TV journalist to interview a number of independent third parties about their views on the future workspace and its impacts across business, design, people and location. As a result, Lend Lease reached those who made decisions about office space and helped stimulate and frame the debate around the impacts and implications of future work environments in Australia. Through the series, the company engaged communities linked to its industry and positioned itself at the centre of this debate. It is the logical place to be as a leader in the construction industry, but Lend Lease has done it in a way that doesn’t push the company’s point of view. It took the approach that it would rather invite leading experts in this field across various disciplines to participate in and frame the discus-sion.

Badings, Craig (2009-07-08). BRAND STAND (Kindle Locations 224-231). BookPal. Kindle Edition.

Joy Davis, CSI, CCPR, of CSI in Albuquerque, says…

“In many ways, construction is a relationship-driven business, and at the root of every great relationship is trust. No single person can know everything about construction, so we need trustworthy experts we can turn to who can help us achieve our goals. Thought Leadership is a strategy based on the idea that you can be your clients’ preferred expert – a person they trust, and whom they think of first when they have a question, or a new project.” Source: Thought Leadership and Social Media in the Workplace

Every business — not just construction — is a people business, but because of the critical nature of construction projects trust may be even more important. How can that trust be most effectively engendered? Content management and marketing for thought leadership may be an answer that the construction industry has overlooked! Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

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