Tag: Business

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“Guy Kawasaki visited Ireland to deliver his Art Of The Start talk at the Irish Software Association’s annual conference. His ‘Irished-up’ version of the talk was warmly received by a packed house. Despite his busy work and tourist schedule (this was his first visit to Ireland) Guy found time to sit down and discuss his online life, how he stays in touch with everything that is going on out there, and his new venture, Alltop.com.” Guy Kawasaki is one of the greatest entrepreneurs of this generation. Click here to read his perspective on life online…

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Sharing — that basic skill you learned in kindergarten — is foundational to social media. No tool allows you to do it better or faster than Shareaholic. Watch the video to learn why…

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“When it comes to running a business, our feet are firmly on the ground but our data and software are increasingly in the cloud.” Cloud computing can be very helpful in lowering the technology costs of a business — let me show you how! Click here to read the original article…

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Donna
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Growing a blog?

Do you want to attract more readers?

Do you want to grab the attention of the big players in your industry and leverage their star power?

Silly questions, right?

In this article I’ll share how you can grow a loyal and sustained fan base by working with the top experts in your niche.

They’re out there, and it’s not nearly as hard as you think to get them on your team.

Why do I need an expert?

Everyone wants entertaining, useful content. That’s what content marketing is all about.

But they also want access to great people. When you present a new idea or a new voice to your audience, your blog becomes a valuable source people will want to visit again and again. Bringing in expert voices rounds out your site and adds dimension.

Getting outside experts involved also validates your own expertise. When you can attract the best, people will see you as an expert in your own right.

Finally, there’s an often-overlooked benefit of working with experts. If you work well together, some may turn out to be strategic partners who can take your business places you never dreamed.

Experts can include:

  • Authors, particularly those who have new books out
  • People who frequently speak on relevant topics
  • Bloggers who are creating exceptional content
  • Practitioners working inside companies
via donnadenil.com

Great advice from Wisconsin business blogger Donna Denil. I’m available if you were asking…

:-)

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Things we’ve been tracking in the past 24 hours…

 

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Things we’ve been tracking in the past 24 hours…

 

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Forrester reported over three years ago that the lead management market was heating up…

“Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?) Here’s how I see it and I’d like to hear your views as well.”

Click here to read more…

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I had a great connect with an old friend who is a real estate rockstar in Barrington, IL. She’s not willing to accept anything less than being the dominant player in her industry and she’s looking at social media as a way to help her accomplish her objectives. Couldn’t help but think of her when I saw this article…

“Brian Halligan is the founder and CEO of HubSpot, an Internet marketing software company that helps small and medium-sized businesses get found on the Internet and converts website visitors into leads and customers. He is also the author of Inbound Marketing: Get Found In Google, Blogs, and Social Media.

It used to be that you could efficiently grow your businesses by interrupting potential customers with outbound marketing methods like cold calls, email spam, and advertising. Today people and businesses are tired of being the targets of so much outbound marketing and they’re getting better and better in blocking it out.

At the same time, people and businesses have fundamentally changed the way they shop and learn, turning more and more to Google, social media sites and blogs to find what they want. Inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. The following are Brian’s five steps to help you get “get found.”” Source: How to Get Found : The World :: American Express OPEN Forum

You can go to the source and read more, but just in case, those 5 ways are:

  1. Be remarkable
  2. Create content
  3. Optimize content
  4. Promote content
  5. Measure results

As for my old friend, she certainly has 1 and 2 down cold — I’m hoping to get the chance to help her with numbers 3-5… ;-)

In the meantime you can use the site tools [comments, contact form, call button] to contact me if YOU are an entrepreneur who wants to be found!

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Things we’ve been tracking in the past 24 hours…

 

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Tell me again why I should monitor my brand online?

The spotlight — or maybe the flood light — shines on bad customer service online. Companies should worry about public complaints and reports of their brand failures more than ever, suggests a new report from RightNow and Harris Interactive. Contrarily, they stand to make more money if they can deliver a superior experience, the report says.

The Customer Experience Impact 2010 report reveals that 82% of consumers in the U.S. said they’ve stopped doing business with a company due to a poor customer service experience. Of these, 73% cited rude staff as the primary pain point, and 55% said a company’s failure to resolve their problems in a timely manner drove them away.

Almost everybody surveyed, a full 95%, said after a bad customer experience they would “take action.” 79% of U.S. consumers said they blabbed about their negative customer experiences in public and amongst friends. Of consumers who took to social media sites including Facebook and Twitter to publicly air a complaint, 58% expected a response from the company, 42% expected a response from a company within a day, but only 22% said they’d actually gotten a response as a result of griping there.

via techcrunch.com

You can follow the ‘via’ link above if you want the rest of the story…

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Last week, I finally got control over my Facebook place and immediately I went to merge it with my page. No joy! I brought the issue to the attention of Facebook and this was there response: “We are aware of the problem that you described and apologize for the inconvenience. Unfortunately, we do not have a specific date for when this issue will be resolved but hope to fix it as soon as possible. We appreciate your patience.”

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Commercial signs are a great way to generate leads — especially when they are combined effectively with social media! Learn how. Sign up here …

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Nilofer Merchant is a kick-a$$ woman from Silicon Valley about whom I have posted several times before [search box!]. Here she is at TED speaking about innovation…

I think you can why I’ve been blown away by her for years — she’s a deep thinker and engaging communicator, Nilofer totally rocks!

Well, today Nilofer just ask lil’ ol’ me for help in putting together her ‘thought leadership marketing’ toolkit. What a great world it is when a Silicon Vally powerhouse can call on an ‘internet plumber’ from Algoma, WI and they can collaborate using this wonderful thing called the internet…

I know that when you get in the end zone you’re supposed to act like you belong there but I’m awed. And humbled. And I’ve been practicing and perfecting my craft every day for 5 years just waiting for an opportunity like this. I’m ready to kick a$$ for you — let’s roll, Nilofer…

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…is a hot topic in every social media seminar I do. John Jantsch has some excellent guidance in this article…

“Facebook continues to grow in popularity with small business to the point where it’s no longer a matter of if you should be utilizing this platform as how. It’s really no surprise to me that Facebook is generally deemed more useful for the small business than other social media tools, such as twitter. The Facebook platform and applications are such that a business could feasibly build their entire web presence there – particularly now that Fan pages can be viewed publicly by non Facebook users.

So, the question I want to dive into today is this: What’s the best way to approach Facebook for your business?” Source: 3 Ways for Businesses to Take Full Advanage of Facebook | Small Business Marketing Blog from Duct Tape Marketing

You’ll want to go to the source to get the answer. Questions? Feedback? Leave a comment or use the contact page…

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Travel much? Then you might benefit from this advice from social media superstars Chris Brogan [above] and Mitch Joel [here]…

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In real estate, first impressions are everything. Even though the color of the front door would be easy and affordable to repaint, it’s one of the first things a potential buyer notices. If your door is red and the buyer doesn’t like it, most likely she isn’t going to bother looking at the interior. Maybe she doesn’t even know why she doesn’t like the house. She’s on to the next one before yours had a chance.

Blog readers are just as finicky as house buyers—not that there’s anything wrong with that. There are simply so many choices in blogs and other online publications that it’s a reader’s market. A blog that doesn’t pass the front door test doesn’t attract readers willing to go farther inside the blog to look around. Think about these four ways to make a first impression with your blog so it becomes a hot property.

via problogger.net

You can follow the ‘via’ link above to go to the source. Comment or ‘connect’ to discuss how this applies to you and your organization…

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