Tag: Business

“If I started today”…

Connecting (Chris Brogan)
Image by petermello via Flickr

…is an insanely great post by Chris Brogan on the topic of where I would start today if I wanted to use the internet and social media to promote my thought leadership position — NOW I understand why people like Darren Rowse of ProBlogger rave about him!

I came across it looking for the killer article for a prospective client that I really want to land and I couldn’t have picked a better one to help him make the right decision…

“Okay, so you’ve heard from someone that this social media and social networking stuff is great and you should get involved, and it’s really going to help you out. Maybe it will help you in the economic downturn. Maybe you have heard how you can use Twitter for business. But there’s a lot to it all.

Where would you start? What would come first? How might you think about getting out there and joining in on the experience?” Source: If I Started Today

You’ll have to go to the source to get the answers but it’s well worth the trip — and let’s hope that client ‘gets it’ whatever it is… ;-)

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“What the *tweet* is social media…

…and what can it do for my business today!?” was the name of the presentation I delivered at the Kewaunee County Power Breakfast on September 29 while filling in for MarketingSavant Dana VanDen Heuvel. Bottom line? Those companies that actively engage their customer base through social media stand to reap a rich harvest in terms of lasting loyalty and increased profits. Dana’s presentation [with a couple of slides I added from an Envano presentation] is included below…

Questions? Feedback? Contact me or Dana VanDen Heuvel…

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Facebook for Fun and Profit…

Over the past 10 days I’ve had the opportunity to speak twice on the topic of ‘Facebook for Fun and Profit’ to LinkedIn groups Link Greater Green Bay and Link Appleton [thanks again, Mark and Stacie]. Here’s a post I wish I had in my aresenal before I did the preso — it includes some great tactical and practical advice I would have liked to include…

“Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.” Source: 32 Ways to Use Facebook for Business

Click the link to go to the source. For those of you from the group who requested it [Rich? ;-)], here’s a copy of my preso with a hat tip to Dana VanDen Heuvel of MarketingSavant.com and David Sauter of Envano who contributed thoughts and slides…

Happy Facebooking!

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I had a great time…

…at the Green Bay Net social media copnvention [thanks Elliot and Gina!] and thanks to my ‘board of advisors’, I revised the ‘tactics and tools’ mindmap and I had a great time with the folks who sat in on the preso. The content was well received so I’m planning on making an ongoing blog series out of the ‘Social Media Tactics and Tools [TNT? ;-)] mindmap. Stay tuned if you want to know all I do about effectively leveraging the same tactics and tools that I do each day…
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Online Meetings…

With the price of gas as it is, and time always being at a premium, the idea of online meetings is gaining in popularity…

“I’m a big fan of online meeting and collaboration tools. Among other things, they’ve saved me from some of the many flights and hotels that I used to have to put up with. I found this comparison of online meeting tools interesting.” Source: WebWorkerDaily » Archive Online Meeting App Study: GoToMeeting Tops Yugma? «

Personally, I find online meetings both effective and inexpensive. I use and recommend GoToMeeting — I’ll be happy to demo it for you if you contact me…

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Persistence…

“Persistence isn’t using the same tactics over and over. That’s just annoying. Persistence is having the same goal over and over.” Seth Godin

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Blogging for small business owners…

Image representing HubSpot as depicted in Crun...
Image via CrunchBase

I had a conversation last night with a friend and business owner who is struggling to get his mind around blogging and social media. I couldn’t help but think of him when I saw this…

“It’s quite easy for small business owners to become distracted by their day-to-day responsibilities. But in this competitive economy you can’t afford to miss out on the newest business innovations.

That’s why we asked 50 of the top small business bloggers to share their best tips for small business owners. Their response was incredible. While some shared nuggets of wisdom, others gave us actionable tips you can use right away. Here’s your crib sheet to the best business advice the blogosphere has to offer.” 101 Tips From Top 50 Small Business Bloggers | Wise Bread

Personally? I believe that a blog connected to social media is the single most important weapon a business owner or thought leader can have! Everyone has a point of view — that point of view needs to be PUBLIC to have an impact…

Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. Source: HubSpot

The truth is, you don’t have time NOT to blog…

The question is, how to get started. For example, there are over 300 tools for managing your Twitter account. Which one[s] is/are right for you? That’s where having a guide to social media land can help. You can reach me via the contact page — I’ll be happy to talk you through it…

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