Tag: Business Development

Strategy vs. tactics in social media…

:en:Seth Godin
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Seth Godin on strategy vs. tactics…

New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don’t need as much approval and support to launch them.

As a result, marketers are like kids at Rita‘s candy shoppe, gazing at all the pretty opportunities.

Most of us are afraid of strategy, because we don’t feel confident outlining one unless we’re sure it’s going to work. And the ‘work’ part is all tactical, so we focus on that. (Tactics are easy to outline, because we say, “I’m going to post this.” If we post it, we succeed. Strategy is scary to outline, because we describe results, not actions, and that means opportunity for failure.)

“Building a permission asset so we can grow our influence with our best customers over time” is a strategy. Using email, twitter or RSS along with newsletters, contests and a human voice are all tactics. In my experience, people get obsessed about tactical detail before they embrace a strategy… and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place. Source: Seth’s Blog: When tactics drown out strategy

Go to the source to read more…

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Blogging for thought leadership…

Blogging For Thought Leadership

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bloggingforthoughtleadership-090725093252-phpapp01&stripped_title=blogging-for-thought-leadership

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Welcome to Google Sites

I didn’t blog this morning because Google rolled out Google sites yesterday and I got caught up in creating an extranet for a client. Google Sites is an incredible addition to Google Apps for Domains and yes, it’s free [again]…

“Google Sites, a new offering from Google Apps, makes creating a team site as easy as editing a document. Use Google Sites to centralize all types of information — from videos to presentations — and share your site with just a few people, your entire organization, or the world.”

Just one more reason to love Google Apps for Domains! Click the title to go to Google sites…

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Think social media ROI = zero?

Think different!

“Why are we trying to measure social media like a traditional channel? Social media touches every facet of business and it should be viewed more as an extension of good business ethics. Which, if done properly, will harvest sales down the line. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best when he states: “You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old media paradigm was PAY to play. Now you get back what you authentically put in. You’ve got to be willing to PLAY to play.” – Alex Bogusky, Co-Chairman of Crispin Porter + Bogusky” Source: Socialnomics – Social Media Blog

This video from Socialnomics has been viewed over 1 million times…

httpv://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded

Now, think about this…

“A big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media? Often when I get this question it’s appropriate for me to retort: “What’s the ROI of your phone?” Other times it’s not appropriate to respond with this answer, which, if done in the wrong tone, or place, can win you a free punch in the face. Then there are the naysayers that adamantly proclaim, “We aren’t doing social media because there isn’t any ROI.”

To borrow from the Conductor of the Boston Philharmonic Orchestra, Benjamin Zander, there are those in life that sit in the back row with their arms folded, judging, and complaining. Then there are those that sit in the front row with a vision and they are spending their energy on making that vision a reality. This article and video have been put together with the hopes of it being a viable tool for those with a vision to get those seated in the back row to stand up and see the social media light.” Source: Socialnomics – Social Media Blog

Now, watch this…

httpv://www.youtube.com/watch?v=ypmfs3z8esI&feature=player_embedded

You can find the statistics from the Socialnomics video here. When you’re ready to engage, contact me — by virtue of my partnership with MarketingSavant and Envano, no one in the area has more experience in leveraging social media to produce measurable results…

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5 Sentences

I post a lot about email. Why? Because for most business people the battle for control over the inbox is THE most critical fight they face each day. Most actionable items come to us in the form of email and tools like GTD and Inbox Zero help us process that information [search the blog for those topics]…

What about writing emails? There’s a move afoot called 5 Sentences. It’s not complex — you can read everything you need to know about it here. Guy Kawasaki also wrote about it in his post ‘Ten Things to Learn This School Year ‘:

“How to write a five-sentence email. Young people have an advantage over older people in this area because older people (like me) were taught to write letters that were printed on paper, signed, stuck in an envelope, and mailed. Writing a short email was a new experience for them. Young people, by contrast are used to IMing and chatting. If anything, they’re too skilled on brevity, but it’s easier to teach someone how to write a long message than a short one. Whether UR young or old, the point is that the optimal length of an email message is five sentences. All you should do is explain who you are, what you want, why you should get it, and when you need it by.”

Handling email effectively is not only knowing how to process your inbox — it’s a collaborative effort on all our parts to write better and more succinct emails!

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Should lead generation ignore current customers?

“”We know more about our prospects (leads) than we know about our current customers” was shocking statement I heard from a client and it stuck with me. In fact, it’s the impetus for this post.

When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring new customers rather than a process that can also be applied to generating new or more business from current customers.” Click the title to read more…

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Salesforce.com Enticement Program: Migrate with Ease

Another sign of growing customer dissatisfaction with Salesforce.com…

“Salesboom.com™ leading vendor of Software-as-a-Service CRM Software Solutions today announced the implementation of their Salesforce.com Enticement Program which is designed for displeased Salesforce.com customers who are looking to migrate to another CRM provider. Businesses who migrate to Salesboom.com On-Demand CRM Solutions receive a $5,000 check and a guaranteed lower annual rate than that of Salesforce.com, some restrictions apply…

An increasing number of businesses driven by frustration with poor customer service and high license and integration costs are leaving Salesforce.com for Salesboom.com. As described by Rami Hamodah, the President and Co-Founder of Salesboom.com, “The relationship between Salesboom.com and Salesforce.com is a one way street. Salesforce.com customers embark on their journey along this one way street and find themselves at our door. This one way street analogy sums up our relationship with Salesforce.com, we should be thankful to them, after all they are our largest source of new clients!”

Myself, I was a huge fan of Salesforce.com for many years but have moved on to the community version of SugarCRM which has much of the functionality of Salesforce.com but is free and just fine for a smaller sales team. Salesforce.com is doing a lot of stupid things lately from their lame channel program to their ever escalating prices. Think twice before getting invoved with Salesforce.com…

Update 11/21/09: Since writing this post, have also become a huge fan of Zoho CRM!

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So You Want to Be a Blogging Star?

“Mark Cuban, the owner of the Dallas Mavericks, has a full plate. Besides his basketball team, the busy billionaire also owns part of a media company, and serves as chairman of the TV channel HDNet. He recently competed for five weeks on “Dancing With the Stars” on ABC. How on earth does he find time to blog?” Click here to read more…

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One bookmark manager to rule them all…

A recurring theme on this blog is using one one online [platform independent] tool to use or store resources. Bookmarks are no exception, although in this case I actually use two – one for public, one for private [nothing racy here — actually is the stuff that’s too boring to share] bookmarks. If you scroll down to the bottom of this page, you’ll see what is called a ‘tag cloud’ from del.icio.us [online at del.icio.us.com] — it’s a ‘cloud’ of bookmarks that I have tagged with descriptors so that I can share them with other people. Check it out — del.icio.us is what you call a social bookmarking tool meaning that you can share the good stuff that you find and categorize it to either share it or be able to find it again. If you use firefox, there are a couple of addons that will allow you to replace the firefox bookmarks with del.icio.us. You can also use it to import your firefox bookmarks into del.icio.us as well. You can share your bookmarks as clouds on your blogs or through a newsfeed if you prefer…

The other tool I use is Google bookmarks which part of the Google toolbar. Google bookmarks doesn’t have the rich sharing capabilities of del.icio.us so that’s where I keep my boring stuff that’s not really worth sharing. You can log on to Google bookmarks anywhere so your toolkit can be with you whenever and wherever you are. The Google bookmarks also integrate nicely with Google search and Google notebook…

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Stop doing random acts of lead generation!

“I don’t know about you but I seldom meet a B2B marketer who time to think. And it seems that the pressure keeps building as more of us seek to do more with less.

That said, it’s vital for us to think before we execute. It’s not about doing more campaign activity… it’s about doing the right things repeatedly better.

The simple act of a sales and marketing team finding time to think and collaborate together is vital to developing a solid lead generation program. Our results will improve because we’re following this approach: ready, aim, aim, aim, and then fire.” Click here to read more…

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Facebook for Fun and Profit…

Over the past 10 days I’ve had the opportunity to speak twice on the topic of ‘Facebook for Fun and Profit’ to LinkedIn groups Link Greater Green Bay and Link Appleton [thanks again, Mark and Stacie]. Here’s a post I wish I had in my aresenal before I did the preso — it includes some great tactical and practical advice I would have liked to include…

“Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.” Source: 32 Ways to Use Facebook for Business

Click the link to go to the source. For those of you from the group who requested it [Rich? ;-)], here’s a copy of my preso with a hat tip to Dana VanDen Heuvel of MarketingSavant.com and David Sauter of Envano who contributed thoughts and slides…

Happy Facebooking!

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Persistence…

“Persistence isn’t using the same tactics over and over. That’s just annoying. Persistence is having the same goal over and over.” Seth Godin

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Are you a ‘friend ho’?

Apparently I am or my college-aged son thinks I am because I’ll friend ANYONE in Facebook! My selectivity actually comes at the list level where I manage all kinds of subgroups. Here are my thoughts on the topic…

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Alltop a single page blog dashboard of sorts | B2B Lead Generation Blog

Gathering information via newsfeeds is a critical part of the inbox zero approach to email. It will help you get distracting newsletters out of your inbox and into a newsreader where they belong.

“If you don’t have time to search though multiple blogs I recommend you check out Alltop. The site was launched by marketing wiz, blogger, author, entrepreneur & venture capitalist Guy Kawasaki.

What’s different about Alltop? It’s really a selection of the top 50 RSS feeds (i.e. mostly blogs) in 20 categories. All that information is collected listed in a single page. Personally, I’m finding Alltop useful for keeping up with other topics I’m interested in but don’t want to spend a lot of time on.

“Where are you going to put all the great stuff you find on Alltop? My suggestion is use Google Reader to collect and organize the feeds. Reader works with Gmail as a 1-2 combination to end clutter in your inbox. Gmail is for ‘just in time’ information and Reader is for ‘just in case’. Don’t let the two get mixed together…

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I love my ‘job’…

…and one of the reasons why is that I love people and I get to meet so many interesting ones along the way. Earlier this week, I had the chance to interview rising Ag star Eric Kamler at Husker Harvest Days in Grand Island, NE. Here’s our chat…

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Are you still struggling…

httpv://www.youtube.com/watch?v=6a_KF7TYKVc

…to understand social media? This video can help! Using social media techniques, I was able to increase the traffic to elevate my site by over 17 million in the Alexa rankings in just three months. If that sounds interesting but you don’t really understand why, give me a call — I’ll be happy to net it out for you…

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Blogging for small business owners…

Image representing HubSpot as depicted in Crun...
Image via CrunchBase

I had a conversation last night with a friend and business owner who is struggling to get his mind around blogging and social media. I couldn’t help but think of him when I saw this…

“It’s quite easy for small business owners to become distracted by their day-to-day responsibilities. But in this competitive economy you can’t afford to miss out on the newest business innovations.

That’s why we asked 50 of the top small business bloggers to share their best tips for small business owners. Their response was incredible. While some shared nuggets of wisdom, others gave us actionable tips you can use right away. Here’s your crib sheet to the best business advice the blogosphere has to offer.” 101 Tips From Top 50 Small Business Bloggers | Wise Bread

Personally? I believe that a blog connected to social media is the single most important weapon a business owner or thought leader can have! Everyone has a point of view — that point of view needs to be PUBLIC to have an impact…

Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. Source: HubSpot

The truth is, you don’t have time NOT to blog…

The question is, how to get started. For example, there are over 300 tools for managing your Twitter account. Which one[s] is/are right for you? That’s where having a guide to social media land can help. You can reach me via the contact page — I’ll be happy to talk you through it…

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Open source in schools could save the taxpayer billions | ComputerworldUK blogs

Although this post was written in the UK, it’s applicable here…

“In a 2005 report the Government quango Becta showed that schools could effect considerable savings by making use of Free Open Source software such as Open Office. In their study they simply looked at “like for like” software replacement using existing networks and computers.

Since this study we have seen the emergence of the new breed of ultra-portable Linux-based computers aimed squarely at the education sector and the inexorable build of Web 2 services such as Google Apps.

This week the Elonex One, a Linux-based laptop costing less than £100, was launched at the Education Show in Birmingham causing much excitement amongst the visitors and a very serious discussion about how best to support this new breed of Linux laptops in schools.

So much has changed so quickly that a model of Open Source school computing is emerging which could save the UK taxpayer billions of pounds and provide enormous opportunities for the home-grown technology sector based around Open Source software.”

Local school districts would do well to shed their expensive Microsoft licenses and move to open source. Not only would it reduce costs, but it would also breath life into aging equipment as Linux is much more efficient than the bloated Windows operating system. Click the title to read more…

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