Tag: Brian Solis

Here’s some important data on consumption, curation and creation from Brian Solis…

According to Forrester Research, overall adoption of social technologies has effectively reached saturation. 80% of people in the US engage with social media, which is equal to the number of people who text via SMS or  equivalent to the ubiquity of those who own DVD players.

While it’s new, its value is not to be minimized. Social media users already number in the hundreds of millions, providing the reach of traditional media but also the precision of one-to-one service and attention. Forrester notes that just a handful of “Mass Connectors” will create 256 billion influence impressions in the US this year.

As our social graphs propagate, the information that passes within it also multiplies. Individuals are not only socializing, they are sharing information and creating content. In doing so, updates serve as social objects, becoming catalysts for increased interaction and overall reach. As a result, participants and their social presences are amplified within existing social graphs and now also extend across a rising category of nicheworks or interest graphs – social graphs united around common interests and themes.

We are the architects of our own experiences and we are also the hubs of relevant content, resembling production foremen as we develop workflows and processes for consuming, curating, and creating content.

Source: The Three C’s of Information Commerce: Consumption, Curation, Creation – Brian Solis

I have been using the first three words in the ‘e1evation workflow’ for almost two years. To these I add ‘connect and converse’ as you see below…

'e1evation workflow' (2)

The ‘e1evation workflow’ is a ‘lather, rinse, repeat’ process for content marketing that can help you establish a dominant thought leadership position. If you’re intrigued by Brian’s work and are looking for a ‘practical, tactical way’ to become one of Forrester’s 23% in the creator space, comment or ‘connect’ to discuss how this applies to you and your organization…

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…does a great job of inventorying social media tactics and tools…

Questions? Feedback? Make a comment or use the contact page…

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Image representing Brian Solis as depicted in ...
Image via CrunchBase

The key to zooming in on purpose and usefulness within social channels starts with the realization that there is no one audience. Nor is there a sustainable market for branded messages, marketing campaigns, or “Tweet/Like to Win” contests. Indeed, every channel created to represent the brand must carry a purpose, mission and corresponding value. One of the most common questions I’m asked by businesses of all shapes and sizes is, “What is the right number of accounts we should have in each social network?” Or, “How many profiles is too many or too few?”

The answer is as simple as it is revealing. Create the number of channels that meaningfully extend the focus of your business. Only create channels that enhance the brand message without diluting it. And make sure you have the capacity to keep all the channels relevant.

So what are the best practices for creating an engaging social stream? Let’s take a look at the traits of some of the more successful and regarded brands in the business.

via mashable.com

Another awesome article by Brian Solis. You’ll have to follow the ‘via’ link if you want to get all 14 best practices. My favorite? “Construct a Listening Framework: The best listeners make the best conversationalists. Build a listening framework that monitors the brands as well as the distinct conversations related to each account.” There are still a few seats left for my ‘Google Reader Rockstar’ event next week. Sign up here — you’ll get the listening framework Solis recommends…

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Social Media Landscape
Image by fredcavazza via Flickr

Business owners around the globe are asking themselves whether or not they need a social media manager. However, more and more of them are noticing the popularity of social media, but don’t know how, where, when, or why they should jump on the bandwagon themselves.  They notice their colleagues, peers, friends, children & family have jumped on board, on a more personal level. But, what so many of them fail to see, is that their present and future customers have jumped on for a ride too!

Right now, as you read this, your customers are flying down the road going mach 5 with no end in sight. They’re enjoying themselves too while reading/writing reviews, articles, comments & opinions on your business. They’re chatting amongst themselves (and to the rest of the internet world) about their latest visit, what their experience was, and even how it bugs them that Sally the cashier always seems “nice”, but never says thank you when they are leaving.

Wouldn’t you love the opportunity to be in that cart flying down the road too? Do you want to know what your customers are saying about you? Do you want to be able to effectively converse back with them? Wouldn’t you love to hear, first hand, about their experiences? Wouldn’t it be great to know how they felt about Sally so you could enforce stronger cashier policies?

Go to the source if you’d like to get the 5 reasons: socialmediatoday.com. h/t @tommytrc.
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