Tag: Blogging

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When did you last check your email?

I’d bet it was within the last hour. Quite possibly within the last ten minutes. You might well have your inbox open right now, with message alerts jumping up at you.

Almost everyone I talk to feels that email takes up too much of their time. If you work for an employer, in a traditional office environment, you might have your email open from the moment you get into the office until the moment you shut down your computer at the end of the day.

(And you’ve probably checked email after hours or on the weekends, too.)

If you’re self-employed or work from yourself, it’s probably even worse. You might find yourself worrying about emails during dinner, or when you’re supposed to be having some family time.

The problem isn’t knowing what to do. You’ve read plenty of advice telling you to close the inbox, to avoid checking emails first thing in the day, and to get on with your key tasks first. But are you doing it?

via dumblittleman.com
There’s this and there’s the tool that you’re using to manage email. Have you looked into Google Apps for your business? I guarantee you it will make you more productive if you take the time to learn the paradigm! Comment, call or use the contact form to discuss how this applies to your organization…
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“As a lead generation tool, your website provides a virtual wonderland of sales and marketing opportunities. It’s easily accessible, available 24/7, highly visible, and gives you the ability to present your company and services in your most positive light.

Plus, your site gives prospects the ability to find you whenever they need to. All this makes it one of the most powerful lead generators at your disposal.

So… is your website, this powerful lead generating machine, doing all it can to bring new clients to your doorstep?” Click here to read more…

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“The gap between spending on inbound v. outbound continues to widen: In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 inbound’s share was 17% greater.

Blogs and social media channels are generating real customers: 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.

More and more business are blogging: Businesses are now in the minority if they do not blog. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.

Businesses are increasingly aware their blog is highly valuable: 85% of businesses rated their company blogs as “Useful”, “Important” or “Critical”; a whopping 27% rated their company blog as “Critical” to their business.”

You can follow the ‘via’ link above to go to the source and get HubSpot’s “State of Inbound Marketing” report FREE!

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…but I have been bloody busy with the Agritechnica trade show in Hannover. I set up a social media dashboard in the menubar so you can track the work I’m doing with AGCO in Germany. So sorry, but with doing social media 12 hours a day, I just haven’t been able to maintain my normal editorial schedule for my business. Needless to say, there won’t be a ‘top tactics and tools’ post today — next Tuesday, I hope I’m recovered from jet lag enough to write on ‘tactics and tools’ #5 – Shareaholic!

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I have a lot of preconceived notions about blogging and one of them is that blogs drive traffic to your site, especially if you update them on a regular basis. Along comes HubSpot — one of the best social media sites on the internet — with a great blog post about websites and blogs and what a blog adds to your business. The HubSpot content was difficult to bring into this post in a way that made sense so I encourage you to go to the site and read the whole article — it only takes a minute or two — but it demonstrates in a graphic way why blogging is good for business…

I’ve seen this happen in a very graphic way in my own political blog. By using tools that update search engines and drive content into social media, my blog continues to rise in the rankings. Last week for example I was ranked 7th most influential in the State of Wisconsin and my one week Alexa ranking average was 1,077,607 in the world — not bad for a little political blog!

What’s my secret? I use WordPress to custom design websites that have blogs and use blogging combined with a well thought out strategy using search engine optimization and social media. You can check out some of my projects here. If you’ve got a point that you’d like to get across, I’d love to show you how you can do the same things I do easily and economically!

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…from the social media rock star event…

httpv://www.youtube.com/watch?v=aYHLZzXDe9c&feature=player_embedded
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If, like many bloggers, you started out using a free hosting platform, there may come a time when you want the increased flexibility of a self-hosted paid platform.

The question many bloggers ask is: “Which blogging platform is the right one for my needs?” but the answer may be far from simple.

For a start there will rarely be just the one best platform for you to choose but you will often be confronted with a range of options which could fit the bill.

It may be that  you just want to  avoid some of the restrictions associated with your previous free blog such as limits over they type of content you can publish or restrictions on placing adverts on the blog.

If that is your only concern then you may not be too fussy about your new platform and your only consideration may be how easy it is to transfer your old blog to the new host.

via blogdesignjournal.com

We use a combination of Posterous + WordPress to accomplish our blogging objectives, but we’re well versed in many forms of Content Management Systems. Comment below or ‘connect’ above so we can talk about how this applies to your business…

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…Darren Rowse of ProBlogger has some suggestions for getting back into blogging after a vacation…

“Yesterday was my first day back at blogging after a 10 day vacation with my family and on Twitter I commented that I was finding it a little hard to get my brain back into blogging mode. @Mikeachim responded by suggesting I write a post on the daily rituals that I use to get my mind into gear. 

I thought I’d take his suggestion and jot down a few notes – both as a way of getting my head back into blogging but also because looking at the tweets I received this morning it’s a problem many bloggers face.” Source: 13 Ways I Get Back into Blogging after a Vacation

While technically I wasn’t on vacation in Europe [I was managing the ACGO online community from Agritechnica] I was so busy coordinating social media for my client that it probably LOOKED like I was on vacation based on the number of posts to the site…

Lesson learned? Tending a blog is like tending a farm or raising animals — it requires constant care and feeding! I was in Europe 11 days starting on the 6th — even though I posted a couple of times and my blog automatically recycles old posts using ‘Old Post Promoter’ my traffic suffered a pretty good hit…

That’s why I say blogging is not something that you do, it’s something you are. It’s more of a lifestyle than anything else and requires a little bit of attention every day…

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There’s an 800-pound gorilla in the room and we haven’t really addressed it yet. We talk about how to blog and some techniques to make it easier. We even talk about some places and ways to get ideas for blogs, but one thing we don’t talk about a lot is that sometimes you just don’t want to blog.

You don’t feel like sitting down at the keys and pumping out good content for your audience. There are a million other things to take care off, why not just take some time off?

We’ve all given you hundreds of reasons to blog. Well, I’m going to take a different approach and give you 23 things that shouldn’t stop you from blogging. How many of these excuses have you used before?

via bestbloggingtipsonline.com

You can follow the ‘via’ link above to go to the source if you’d like the list…

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Isn’t blogging for 40 year old political malcontents living in their parent’s basement? Not at all. Smart companies are using blogging as the glue to bring their internet content together and drive their social media outposts. Late last year, I wrote…

“Here’s the real payback, however, and the real reason why these corporations do it: HubSpot says that companies that blog get 55% more visitors, have 97% more inbound links, and 434% more indexed pages [which are valuable from a search perspective]. Better yet, customers who are engaged by a corporate blog and social media spend 30% more than their disconnected counterparts, according to MarketingSavant Dana VanDen Heuvel…” Source: Why a company must have a blog… | e1evation, llc

For those who are skeptical, read on…

“With tens of millions of blogs online today, major corporations have started to recognize the value of a corporate blog for communicating with customers. However, corporate blogging is far different than the more traditional blogging that most of us encounter on a daily basis. Corporate blogging brings its own unique set of challenges and opportunities that must be considered and addressed by the company in order for its users to have a positive experience.

…Probably the most significant reason for companies to manage a corporate blog is the communication benefits it can provide. As a higher percentage of the population uses the Internet for researching and buying products and services, companies can often benefit from having a more direct line of communication with customers and potential customers.” Source: Corporate Blog Design: Trends And Examples – Smashing Magazine

According to the source, the five reasons why companies should blog are:

  • Communication with customers and the public
  • Demonstration of corporate responsibility
  • Reputation management
  • Promotion of products and services
  • Provide executives and/or employees the chance to communicate openly

To this I would also add…

  • Search engine optimization
  • Public promotion

If you want to read more, go to the source. In the meantime, I’m going to post a couple of examples of great corporate blogs to illustrate these points. Here they are in no particular order…

GM…

“The GM Fastlane Blog is a great example of corporate blogging because GM has clearly realized that regurgitating press releases is not what blogs are made for. GM talks a lot on their blog about their cars and trucks and the design choices they make while creating them, but they also throw in interesting treatises on current hot-button issues, such as alternative energy.” Source: 15 Companies That Really Get Corporate Blogging

Social media maven Dell…

“Though Dell’s corporate blog rarely strays from Dell-centric news, the company posts with a great conversational voice, often breaks news on their blog (which keeps people coming back), and listens and responds to customers. Dell also posts regularly (1-2 posts per day at least) which keeps content fresh and encourages repeat visits.” Source: 15 Companies That Really Get Corporate Blogging

Lenovo

“The great collection of blogs from computer maker Lenovo demonstrate that the company really understands blogging. Lenovo intersperses posts about its product line with musings about business, design, life, and technology. Definitely don’t miss the Design Matters blog, which should be a must-read for any designer.” Source: 15 Companies That Really Get Corporate Blogging

Amazon Web Services…

“What could be more dreary than commoditized data processing and storage services? While that might sound boring, the AWS Blog does a great job of highlighting cool things that are done on top of Amazon Web Services. Lately they’ve put up posts about how AWS are being used by the New York Times to provide online access to 150 years of archives and by the little ShareThis widget that you’ve probably seen on hundreds of thousands of blogs around the web. Lots of charts, graphs and other fun stuff for nerds on this blog.” Source: Nine Company Blogs That Are Fun For Anyone to Read

And the list goes on. imho, smart companies will use this tool as part of what I call a ‘Perry Como’ approach to PR [you know “accentuate the positive, eliminate the negative, latch on the affirmative, and don’t mess with Mr. Inbetween]. Looking for more? I suggest the Alltop list of corporate blogs…

Questions? Feedback? Leave a comment, call or contact me so we can discuss how this applies to your business…

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When it comes to blogging, executives have a unique problem. It has to do with the fact that the risk and cost of failure for executives are greater than they are for other employees.

Blogging is a personal affair. The learning curve requires the blogger to open up to the world, create content, build relationships, develop readership, get feedback, make modifications, and repeat.

That can be a lot of risk for anyone. But for the corporate executive, the pressure to “nail it” right out of the gate is more extreme…

via jasonseiden.com

Follow the ‘via’ link to go to the source if you’d like to read ‘the rest of the story’…

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Becoming a subject matter expert can be easier than you think — you can get started by using Google Reader to create a virtual newspaper to track your trusted sources. Comment below or ‘connect’ above so we can talk about how this applies to your business…

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