I keep telling you…

…that in order to thrive, not just survive, on the internet, you’ve got to master RSS feeds! Perhaps if someone else explains it this time, it will start to sink in…

“RSS or “Really Simple Syndication” is a term used to explain how, instead of you having to chase all over the Web to find the latest stories and news items you are interested in, you get the Web to bring them to you.

This can save you hours. I call it designing your own news service, delivered to you every day or as often as you want.

The “syndication” part of it is like when a comic strip is “syndicated”, that is, licensed to be used in newspapers all over the world. Bloggers and others who provide stories and articles online want more people to read them, so they “syndicate” them – that is, give permission for them to be read where you want to read them.

Blogs (and some other websites) have code in them to make this happen – it’s called a “feed” because it feeds the information to you that you want. How you usually know where that code is to be found is the orange (or whatever colored) icon. And sometimes words like “subscribe to my feed” or “subscribe to this blog”.

“Subscribe” just means that you get the feed and put it into a tool called a “feed reader” – most of these are free.” Source: What’s RSS? — Des Walsh dot Com

Do go to the source and read the rest of the article, but only if you’re wanting to gain a competitive advantage that will help you crush the competition!

Then, if you’re inspired, go back and read all the posts I’ve done on the topic! Hmmm. Sounds a little cranky — maybe I need more coffee [or, I’ve had too much!]… ;-)

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No disagreement from me…


Image via CrunchBase

…on this issue!

“It’s 2009. Every business needs a corporate blog to accompany their corporate website, and every individual needs a personal blog to share their thoughts – or portfolio – with the world.

My advice? Go with WordPress. Then leverage a database of 4,500+ third-party plugins to make it the most robust, cost-effective, Web 2.0 Content Management System you can get.” Source: 31 WordPress Plugins To Enhance Your Blog and Life | The Daily Anchor | Marketing and Advertising Blog

Go to the source and read the entire article — it’s worth it…

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Tactic #4: Use an external blog editor

Last week I covered tactic #3 in the tactics and tools series: blogging. Assuming that all my clients and readers went out and immediately launched a new blog by now you’re thinking to yourself ‘there’s got to be an easier way’. That easier way is to use a blog editor. Not just any blog editor; use ScribeFire. Jon M. of the Affiliate Business Advisor blog writes this:

“I mentioned previously in an older post how I have used various Blog Editing software, some have been good some have been complete crap and some fall, somewhere in the middle.

I just want to mention one that I have been using now for quite some time. Previously I was using software called Post2blog and I worked closely with the designer to add features in that I thought would make it better.

After Microsoft came out with their free Windows Live Writer software, the owner of post2blog decided to call it a day, and with it a number of features stopped working.

So i [sic] moved over to windows writer. I started to find that has numerous issues and was extremely slow to use. Posting videos was a nightmare though I believe they have fixed that now.

At which time I began looking for another editor to use to post to my multiple blogs.. i came across Free Scribefire which at the time seemed excellent but once again I found a ton of issues like you couldn”t align images which was a pain, they also had a number of other issues.. Yet I could see that it had potential if only the creator would fix some of the issues.

Well I have to say that the creator took the feedback from his users very seriously and I kid you not… within a matter of a month or 2 he had output at least 4 to 5 new updates to Scribefire… taking into account pretty much all of peoples requests.

Yet still there seemed to be a few issues that I ran into so i decided to create a video to show the owner..

And once again the owner took seriously the feedback and within a week had a new update out which included some of my suggestions

I stand behind this as its not only FREE but the support is by far some of the best support I have seen provided for a free based application.” Source: Internet Marketing Blog – Making Money Online » Blog Archive » Scribefire Review

Jon also put together a nice video review which you can view here…

Why use ScribeFire?

  1. You want to easily be able to slurp content from websites you visit.
  2. You want additional features or enhancements like Zemanta.
  3. You edit multiple blogs and want a way to quickly update them all.
  4. You want to actively manage pings and technorati tags.
  5. You want an easy way to generate ad revenue.

Slurp content? What is that you say? Here’s a video — easier to show than tell…

I’m a little bit rushed today — my focus is on gettings things in order before my trip to Germany Friday so I may have missed a thing or two. You can always ask a question in the comments or via the contact page. One final note; I would have liked to write about Windows Live Writer which had shown some promise, but due to the pissing match between Firefox and Microsoft, the Windows Live Writer add-on for Firefox does not work with the current version. If you’re an Internet Explorer user, you may want to evaluate that solution as well…

Tactic #3: Blogging. The ‘why’ and the ‘how’…

WordPress
Image via Wikipedia

Tactic #3 in the series ‘tactics and tools for tightening your tribe using social media’ is blogging and I’ll be covering not only the why but the how. Admittedly, though, the more obvious something is to me, the harder it is to write about it and blogging falls into the ‘duh’ category as in “Do you blog?” “Duh!” The benefits are that obvious! Let me back off a little though and see if I can make my case…

In the olden days — the days when my boys tell me I grew up — freedom of the press belonged to those with a printing press. Now, anyone who can fill out a form on a website can have a blog. Seriously, it’s that easy — why do you think there are so many bad blogs out there? ;-)

A good blog, however, is a powerful tool for establishing thought leadership in an area. My good friend Dana VanDen Heuvel @ MarketingSavant describes it this way — the difference between a thinker and a thought LEADER is that the thought leader has a public point of view. That public point of view leads to share of voice, which leads to share of mind, which leads to share of market and that improves your bottom line! Personally, I know of know better way to make your point of view known than using a blog. Continue reading “Tactic #3: Blogging. The ‘why’ and the ‘how’…”

Catch the Wave…

Image representing Google as depicted in Crunc...
Image via CrunchBase

Google Wave be the most innovative email tool since the dawn of email itself and the first 100k users have received access…

“Google Wave is one of the most anticipated new products to come out of Google this year. Technology blogs have been abuzz with excitement about this new communications and collaboration tool since Google first showcased it in May.

But so far, Wave, a shared online desktop where groups of users can exchange messages, share and edit documents, drag and drop widgets and play games, has been available only to a select group of developers. On Tuesday, Google is rolling out Wave to a slightly-less-select group: 100,000 users, including developers, people who signed up early on and some users of Google Apps, the company’s package of online applications.

In a blog post, Lars Rasmussen, an engineering manager for the group that created Wave at Google’s Australian offices, said that since the product was first shown publicly, Google has “focused almost exclusively on scalability, stability, speed and usability.” But he warned that bugs are still likely: “You will still experience the occasional downtime, a crash every now and then, part of the system being a bit sluggish and some of the user interface being, well, quirky.” (Of course, well-established Google products, like Gmail, also have had frequent bouts of downtime recently, including last week.)” Google’s Much-Anticipated Wave Opens Up a Bit – Bits Blog – NYTimes.com

Unfortunately, no matter how much I begged, Google wouldn’t include me. Stay tuned for details as they become available…

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Blogging for small business owners…

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Image via CrunchBase

I had a conversation last night with a friend and business owner who is struggling to get his mind around blogging and social media. I couldn’t help but think of him when I saw this…

“It’s quite easy for small business owners to become distracted by their day-to-day responsibilities. But in this competitive economy you can’t afford to miss out on the newest business innovations.

That’s why we asked 50 of the top small business bloggers to share their best tips for small business owners. Their response was incredible. While some shared nuggets of wisdom, others gave us actionable tips you can use right away. Here’s your crib sheet to the best business advice the blogosphere has to offer.” 101 Tips From Top 50 Small Business Bloggers | Wise Bread

Personally? I believe that a blog connected to social media is the single most important weapon a business owner or thought leader can have! Everyone has a point of view — that point of view needs to be PUBLIC to have an impact…

Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. Source: HubSpot

The truth is, you don’t have time NOT to blog…

The question is, how to get started. For example, there are over 300 tools for managing your Twitter account. Which one[s] is/are right for you? That’s where having a guide to social media land can help. You can reach me via the contact page — I’ll be happy to talk you through it…

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