Tag: Blog

5 Ways to Make Your Blog Posts Outstanding

Posterous Logo
Image via Wikipedia

Are your blog posts just “okay”? Want to make them great? If so, keep reading.

A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job creating it.

Every blog post should address the following five components to ensure it hits the mark for your audience, the search engines and you.

via socialmediaexaminer.com

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…

Related articles
0

The 7 Deadly Fears of Blogging and How to Overcome Them

Adam West at the 41st Emmy Awards
Image via Wikipedia

I remember back to early 2008, when I’d just started blogging, that even though I had great ambitions, my knowledge, expertise, and confidence as a blogger was sorely lacking. I stumbled through my blogging career for over a year before I felt I had a really good grip on things, and even then, there were many things I struggled with.

But more than anything, through all of the struggles I faced, there was one enemy that kept popping up time and time again, each time in a different form than the last. This enemy was fierce, determined, and relentless, and eventually I had no choice but to either confront it, or forever commit to a life of running.

Finally, in a Bruce Wayne moment of clarity, I decided to turn-around, face this enemy, and obliterate him. His name was fear, and there are seven ways that he tried to take me out. Here are the tactics I used to fight back.

Click here to go to the source and get the 7 deadly fears and their antidote; problogger.net
Related articles
0

Why You Should Learn By Doing

Learn to Skate
Image by wuperruper via Flickr

Do you enjoy learning new things? I certainly do.In particular, I enjoy about learning new ways to better myself and my relationships with others. When I first started on this quest I couldn’t get enough. I read about it all the time on blogs, online magazines and in books. There came a point where everything I read was just a slightly different version of the same thing. I was stuck.

I felt as though I had run out of things to read and ideas to try, yet I didn’t feel any better. I didn’t feel as though I was a better person or that my relationships with others had improved at all. There was something missing. It was the doing.

It wasn’t until I actually started applying what I had learned in the personal development realm to my own life that it started to make a difference. All the lessons, all the truths were suddenly having an impact. There was a huge difference in simply knowing it vs. actually doing it.

If you read all the books, blogs and articles on ice skating you would likely think it’s pretty easy, and it is … in theory. But strap on some skates and step on the ice for the very first time and my bets are that you’d be sitting on the ice a whole lot more than you’d be gracefully gliding around on it. It boils down to the old saying that practice makes perfect.

via dumblittleman.com

Here’s another reason I’ve found for ‘learning new things by doing’ — it makes me more sensitive to the learners in my life by reminding me how hard it can be to try anything new. What about you?

Related articles
0

How to add more sources to your social newspaper

via holykaw.alltop.com

What do you mean you don’t have a social newspaper? Go to http://paper.li to get one!

0

5 Tips to Kick Start Your Link Building via Social Media Monitoring

Image representing Gist as depicted in CrunchBase
Image via CrunchBase

Lately there’s been renewed interest in building links via social media monitoring. To build links this way, a link builder creates a monitoring search in their favorite social media tool and waits for it to find news stories, blog posts, tweets, comments, and other social content. Each new post is an opportunity to find a relevant influencer and build a relationship.

Unfortunately, in some niches or with some very narrowly-targeted searches, the amount of new content being posted may be one or two items per week, which wouldn’t exactly fill the link builder’s schedule. It’s important to start your social media link building with a thorough review of the amassed social content that already exists. So here are a few tips to find bloggers faster with highly-targeted, relevant searches.

via searchenginewatch.com

I use Gist + Google Reader for social media monitoring; the first tracks the important Thought Leaders in my world, the second tracks my trusted news sources. Together they help me monitor the important people and sites in my area of expertise and give ample ideas for creating or curating posts for this blog…

Related articles by Zemanta
0

5 Steps to Reduce the Pain of Starting a Business Blog

Darren Rowse - Photography Blogger Extrodinaire
Image by kk+ via Flickr

Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog.  It is, however, critical that business owners and marketers ‘blog for business.’  Putting pen to paper or more appropriately, putting fingers to your keyboard is the biggest challenge for most people.  So let’s talk about how to get started.

via blog.hubspot.com

If you’re interested in blogging but not sure how to get started, you’ll want to follow the ‘via’ link above to read the rest of this article. If you’re going to start, I encourage you to set a goal of posting once per day. If that seems like a lot, remember that all your content does not need to be original! In my book, there are two main types of posts; creation [original thoughts] and curation [quoting someone’s content with proper attribution]. I uses tools like Gist and Google Reader to listen to subject matter experts in my field, quote their articles, and then post my opinion just like I’m doing now…

Comment, call or use the contact form to connect so we can talk about how this applies to your business!

Related articles by Zemanta
0

400 posts redux; Lesson #1

Image representing Alexa as depicted in CrunchBase
Image via CrunchBase

This is the first post in what I anticipate will be a 7 part series…

11 months ago, I posted this introspective piece on the results I was getting from blogging…

Yesterday, I passed the 400 post mark. 400 posts over 18 months. Wow! Roughly a post a day for a year and a half. Is that a lot? Is that too little? I really don’t know. What I do know is this — when I use my ‘pass or play’ methodology, traffic to my site increases and my ‘pipeline’ fills…

My good friend [and brother in law] Jim Gilligan has a blog that he’s starting for his life coaching business at EffectiveLiving, LLC. Jim asked me how many posts he should create before he goes ‘live’. I told him a dozen or so is enough to get started but recently I did an experiment and I believe the number at which you start to see good results is closer to 100 over a 3 month period. Here’s a real world case study…

I had neglected my business blog for a little over a year — my passion was politics and I was attempting to leverage my social media skills in the political space. My political blog was ranked most influential in Wisconsin a dozen times earlier this year and my Alexa ranking rose to within the top million sites in the world, but it didn’t get me what I wanted. More business. One year ago today, my business blog, however, had only served up 147 page views for the month. The whole month. Two weeks ago, I got 233 pageviews in a single day and my traffic so far this month is 11 times greater than a year ago [and the month’s not even finished yet]. By the way, the Alexa rank on my blog is currently 338,142. [That was in the US at the time — now my rank is 341,593 global. ed.]. All this as a result of 100 posts over a 3 month period. Pretty good return on investment, I think.

Yesterday, I passed 2,400 posts — 2,000 additional posts — in less than 11 months. What do I think I’ve learned? Here are some more or less random observations…

1. Blogging is the best, fastest, least expensive way to establish a thought leadership position. Period.

The key to thought leadership is having a point of view that is ‘searchable, findable, knowable and shareable‘ as I say in my seminars. There is not better way to do that then frequent reiteration of that point of view on the internet. If you use the right set of tools, it’s easy and fun to do as well…You can read my posts on blogging here, but two of the best I posted within the past week; read ‘Why I blog’ and ‘Confessions of a really new blogger‘ for two different perspectives on why blogging rocks. It is helpful, however, if you have a simple, repeatable process so that you don’t burn out…

There are 6 more lessons that I’ll roll out over the course of the next week or so; be sure to collect all 7…

Related articles by Zemanta
0

The Future of Social Media in Journalism

Social Media Landscape
Image by fredcavazza via Flickr

The future of social media in journalism will see the death of “social media.” That is, all media as we know it today will become social, and feature a social component to one extent or another. After all, much of the web experience, particularly in the way we consume content, is becoming social and personalized.

But more importantly, these social tools are inspiring readers to become citizen journalists by enabling them to easily publish and share information on a greater scale. The future journalist will be more embedded with the community than ever, and news outlets will build their newsrooms to focus on utilizing the community and enabling its members to be enrolled as correspondents. Bloggers will no longer be just bloggers, but be relied upon as more credible sources.

via mashable.com

You can follow the ‘via’ link above to go directly to the source and get the rest of the story if you’d like to dig a little deeper…

0

Make the switch to Posterous [+ WordPress]

A couple of weeks ago, the brilliant guys at Posterous started an even more brilliant marketing campaign to tout the efficacy of their Posterous platform against other blogging tools. They culminated their campaign with a post on the ‘Top 5 reasons to switch from WordPress to Posterous’ by saying…

“We’d be crazy to declare war on WordPress. It’s the most popular blog platform in the world — gazillions of bloggers have custom WP installations with plugin functionality that Posterous won’t touch anytime soon.

But WordPress isn’t for everyone, a fact supported by the thousands of WordPress users who have switched to Posterous in the last two weeks. So we thought we’d let some of them tell you why they switched.” Source: Top 5 reasons to switch from WordPress to Posterous – The Official Posterous Posterous

I encourage you to follow the link and read the 5 reasons. They conclude by saying…

“We’ve made it easy for you to make up your own mind by making the move from WordPress to Posterous hassle-free. We’ll copy over your blog content, URL slugs, comments and tags. Just go to posterous.com/switch/wordpress and enter in the url of your blog and email address.

We’ll take it from there. You don’t even need to set up a Posterous account. We’ll email you when we’re done copying your blog. And don’t worry, your WordPress blog will still be there.” Source: Top 5 reasons to switch from WordPress to Posterous – The Official Posterous Posterous

Here’s where I’ll add my two cents — which I think is actually worth quite a bit more! While I have used Posterous alone to take down website competition with much bigger staffs and budgets, the point I’d like to make here is that the answer in business is rarely either/or — many times it’s both/and. IMHO, WordPress still reigns supreme when it comes to the ability to theme a site and leverage plugins — they said it themselves: “custom WP installations with plugin functionality that Posterous won’t touch anytime soon” but Posterous handles some of the more difficult WordPress tasks automagically. So, why not use BOTH?! Posterous can automatically post to over 25 different internet platforms so I post to my Posterous blog and then autopost to my WordPress site. That way, I can leverage the 5 reasons to switch while still using my powerful WordPress site with the theme, the plugins and the seo that I’ve come to love AND generate valuable seo links from my Posterous blog to my WordPress blog as well. As you can see below, it’s working like crazy…

My ‘e1evation workflow’ leverages the simplicity of Posterous and the publishing power of WordPress in one, easy to use approach. I used this workflow for the 2nd quarter of this year and my traffic increased 590%. What’s even better is that thanks to Posterous, it’s drop dead simple to teach. Comment, call or use the contact form to discuss how we can apply the ‘e1evation workflow’ to your business…

0

Blogging is the answer. Now, what is the question?

My business website is one of the most visited sites in Wisconsin, outranking websites with much bigger brands, more popular products, and bigger marketing staffs. How do I do it all by myself? The short answer is that I blog. The longer answer is that I have a documented workflow that anyone can use to drive traffic to their website and value proposition and it’s driven by email and bookmarking – two skills that almost everyone has mastered in this new millennium…

Now I don’t know a whole lot about search engine optimization or SEO – if that’s what you’re after, you want to call my friends at Envano. I do know however, that if you use the right tools and process, there’s a natural SEO that occurs through frequent posting. That ‘right tool’ is a blog…

“B2B blogging experts understand that a blog is a lead generation machine. This blog generates more traffic than our main company website. Each month, tens of thousands of people find this blog through search engines and social media websites, and thousands of them like the content enough to take the next step and respond to one of our offers and become a lead.

Some B2B bloggers think a business blog is just about thought leadership. Yes, B2B blogging is great for thought leadership and brand building. But, with this blog we get all the benefits of thought leadership, and also get lots of leads. By maximizing the lead generation potential of your B2B blog, you can have your cake (thought leadership) and eat it too (leads).” Source: How to Turn a Blog into a B2B Lead Generation Machine

There are options to consider whether you have a website or not. The first situation may actually be easier to resolve, depending on how much you want your new blog to resemble your existing website. I used to be a real stickler on this, but as time has gone on, I’ve become less concerned about matching the exact look and feel of the site [just know there are options for you regardless of your perspective] and more concerned about just driving traffic.

It’s an easy thing for me to add a blog to an existing site that will drive traffic using my ‘e1evation workflow’. From a design perspective, it’s much easier to just start from scratch using WordPress – a blogging platform that offers blogs that are already integrated with websites – but starting from scratch begs the issue of how you will populate the other pages on your site with information about your brand and products…

The bottom line is that whether you have an existing website or not, there are a couple of “good, fast, and cheap” solutions that are available to you. If you’re trying to figure out how you can add blogging and social media to your already overflowing plate and still get home for supper, comment, call or contact me — I’d love to show you how…

0

Why no one is reading your blog…

You want to throw a party and have lots of people show up.
You want to have a successful blog but you want people to read it.

It’s a trick
So here’s the trick (and it really is a mental trick).  You have to write a blog post like someone is reading it…even if no one is.  Anyone who knows how to use Google and can “cut and paste” can add analytics to their site to see exactly how many people are visiting.  Here’s my advice…add analytics and then ignore them.  They’re too discouraging and in the end it’s not the point.  CNN.com has a lot more visits than your web site and they always will.  So what?  If your goal is to spread your ideas then start spreading them one post at a time.  You’ll know when your ideas are spreading, trust me.

How do I get traffic?
Somebody cares about what you’re saying.  If no one seems to care then talk about something else or change how you’re delivering your message.  But, somebody cares.  Let’s go back to the party comparison.  If you don’t come to my party guess what…I’m not coming to yours.  So if you want me to come to your blog then come to mine and let me know how to get back to yours.  If you want readers then spread the love.  Spend time at other blogs and then go back to yours regularly and write like someone is reading it.

You better have a frosty beverage for me
The other reason you need to write like someone is reading is that one day, when you do start to get visitors you’ll need something for them to read.  Blogs archive your entries so they’ll have a treasure trove of info that you’ve written if you post before they show up. Not regularly posting to your blog or creating content of any kind (podcast, ebooks etc.) and inviting me to visit your site is like inviting me to a party without having any good beer to drink or any food to snack on.  When I get there…I expect something from you.  It’s bad news if you expect those people to come back if they didn’t find anything the first time they showed up…they’re not likely to return.


Action points:

  • Install analytics on your site
  • Ignore the analytics for a long time
  • Comment on other sites every day (you can start with this blog).  Commenting on the big blogs can get you traffic…not from the big names but from other people who leave comments (happened to me this week).
  • Write a post a week (minimum).  But please write something.
0

“What the hell am I supposed to write about?”

a tulip arrangement
Image via Wikipedia

I’m a huge fan of blogging for small businesses — after all, it has worked so well for me! This question invariably comes up sooner or later…

“What the hell am I supposed to write about, I own a {insert your small business here}?

Really, who cares about your flower shop, bike shop, auto parts store, or coffee house?

Answer: Your customers certainly care.

We all know by now that consistent small business blogging can drastically improve your Search Engine Optimization (SEO) and overall web presence. Additionally, a small business blog can increase your opportunities to interact with (and highlight) your customers and provide an additional occasion for you to share your expert knowledge.

Unfortunately, nothing stops a would be small business blogger faster than a perceived lack of time, and the frustration that comes with a lack of ideas to blog about.” Source: 9 Tips for Creating More Small Business Blogging Ideas

You’ll have to go to the source for Darren Rowse’s 9 ways. Questions? Feedback? Comment, call or contact me to discuss how this applies to your business…Technorati Tags: ,

1

How often should I post?

The icon used by Apple to represent Podcasting.
Image via Wikipedia

Let’s start here…

“Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new post every single day?

Focusing only on traffic numbers, instead of the concentrating on sharing content and building relationships will send you down the path to burnout. Here at WebWorkerDaily, we have multiple writers contributing to help keep the content fresh. But for one-person blogs, blogging daily works for some and not for others.” Source: Just How Often Should You Blog? – WebWorkerDaily

Go to the source for some good thoughts on ‘how often’ — it’s really good stuff! In the meantime, I’m heading in another direction…

I just closed out my best blogging month ever traffic-wise. What was significant to me was that I did it in a ‘short’ month with no speaking engagements. Usually, when I have a chance to speak, my traffic spikes because all the seminar attendees check out my site — it’s usually good for a couple hundred pageviews. In February, however, I did it all on my own, post by post by post. I’ve already laid out all my tactics and tools in the series “Top 10 Tactics and Tools for Tightening your Tribe” and yes, I used them all this past month. I did make two significant changes, however. #1 I redesigned my site using the ‘Thesis’ theme which promises some kind of magic SEO foo and really seems to have delivered for me. #2 I experimented with spreading my posts out throughout the day. Instead of posting 3-5 posts at 6:00 AM, I spread them out every two hours or so throughout the day. Whether it was one, or the other, or both, my traffic’s going nuts!

HubSpot gives me a grade of 96 on my site, Google tells me I have 6,076 pageviews over the past 30 days and Alexa tells me my site is ranked 484,123 in the US. Not much left to prove from my perspective and the thing that excites me most is that my success is the result of a systematic process I can teach to anyone. I usually benchmark myself against local radio station WTAQ because I like to see how I fare against ‘old’ media in my market. They have an Alexa ranking of 116,615 which is really awesome. It thrills me that I’m actually ranked higher than local social media wunderkind Dana VanDen Heuvel [a good friend to e1evation], although I’m sure that won’t last long. He’s at 520,219…

I’m certain my traffic will drop some during the upcoming month as I’ll be directing a great deal of my creative energy toward three projects I announced in February. They are the Social Media Academy — an online training class on the top tactics and tools for effective social media, The Damn Good Social Media Guide — the accompanying ebook, and last? A weekly podcast. I’m currently looking for beta testers for the Social Media course. If you’d like to save yourself the $499 fee and get all the content in a rough format for free, comment, call or contact me and let me know. As always, thanks for reading…

Related articles by Zemanta
Reblog this post [with Zemanta]
0

Mr. Rogers on blogging

Are you a blogger?

“As bloggers, we put a lot of effort into telling our readers how to do things.

We believe that if we can just give them enough informative content that they’ll subscribe to our blog and never leave. We try to become the best teacher we possibly can, instilling wisdom down into short, usable posts that our readers can put into action right away.

But what if that’s not what they really want?

What if they don’t want a teacher to tell them what to do?” Source: The Mr. Rogers Guide to Blogging from the Heart | Copyblogger

Go to the source for the rest of the article…

Reblog this post [with Zemanta]
0

Taking your expertise for granted

Logo of Posterous
Image via Wikipedia

This post from Darren Rowse has me thinking about myself and the people in my trusted network…

“I recently was chatting with a new blogger and they made the comment that after 3 weeks of blogging that they’d run out of things to write about. They had written 10 posts so far but felt that they’d nothing else to share of value on the topic.

What surprised me about their comments was that the blogger was actually a seasoned pro in their niche. They were new to blogging about their topic but they’d been working in their industry for 25 years and were seen as an expert in their field…. yet they didn’t feel like they had anything to say about the topic!

I dug a little deeper and it turned out that the reason for their issue was not that they didn’t have much to write about – but that they were taking for granted the level of knowledge that they actually had. Much of what they’d learned over the years was now so basic to them that they didn’t realise how valuable it was for someone at a lower level of expertise.” Source: What Are You Taking For Granted That Might Be Useful to Others?

Are you one of those that doesn’t appreciate the fact that she’s an expert? Well — you’re wrong! You don’t get to this point in life without having gained expertise at something. Your expertise might only be interesting to 100 people on the planet, but by blogging, you’ll find them. Or more likely they’ll find you…

Having taught classes before on ‘finding your gift’, the one thing I’ve learned is that the more you exercise your ‘gift’, the more it feels like breathing. In other words, it becomes so natural that it’s just a part of you. And who would be interested in little old you?

Well? Your wrong. You’re an expert and your point of view is interesting to other people who aren’t as far along their path. Or who are. Or who are ahead of you. Here’s a dirty little secret; there are no experts. The body of knowledge is expanding so fast that no one can master it all. Your point of view is a valuable part of the puzzle but no one will ever know it unless you make your point of view public; searchable, findable and knowable!

How do you get started? I’ve researched all the tools and I haven’t found anything easier or more powerful than Posterous and the Posterous bookmarklet. Your expertise can turn you into a thought leader if you’ll only publish and promote your work! Comment, call or contact me to discuss how this applies to your business if I didn’t make myself clear…

Related articles by Zemanta
Reblog this post [with Zemanta]
1

Teens break up with blogging…

Image representing Twitter as depicted in Crun...
Image via CrunchBase


…and start flirting with Twitter!

“A new study published today by Pew Internet finds that teens and young adults are blogging less and using social networking sites more, with the prominent exception of Twitter.

Pew’s Report surveyed 2,253 American adults and 800 U.S. teens to get a reading of how they use the internet, which gadgets they own, and which social media tools they use the most.” Source: Teens Just Don’t Blog or Tweet [STATS]

Go to the source for the rest of the article. Some of the data will surprise you…

Reblog this post [with Zemanta]
0

Google Reader and Feedly

John Jantsch is validating what I’ve been telling you for months…

“If you use an RSS reader to subscribe to and read blogs (and you should) then you know what a great tool it can be to keep you up to date, well-read and inspired.

I’ve used the free Google Reader tool for a long time and love it’s simplicity. However, a reader of this blog (Rob Kirby) pointed out a very cool tool called Feedly that takes my subscriptions and creates a much better looking magazine like interface. To me better looking translates into more useful when it comes to scanning a hundred blogs or so. Feedly immediately brought all of my feeds and organization folders over from Google so set-up was instantaneous.

But that’s just the beginning. Feedly is a Firefox add-on that functions using my Google Reader account so all my Feedly activity is still saved to Google Reader. Adding blog subscriptions as simple as a click, but I can also pages I find, video, images, anything I want to bookmark and organize. I can share and email articles I find and the tool analyzes the content I seem to like and gently suggests where I might find more.” Source: A Beautiful Way to Read More Blogs | Small Business Marketing Blog from Duct Tape Marketing

Go to the source for the rest of the article! Perhaps you’ll like his version better… ;-)

Reblog this post [with Zemanta]
1

Slate vs. State

Jobs vs. Obama in the ultimate ‘reality distortion field’ knockdown. Who won? The results may surprise you…

“Two events dominated discussion last week: the unveiling of Apple’s iPad and President Obama’s State of the Union address. Leading up to last Wednesday, many wondered if Apple’s event would overshadow Obama’s. On social media, that was certainly the case.

Monitoring Twitter, YouTube, Facebook, blogs and the rest, social media analysts at Viralheat found over half a million mentions of the two happenings. Those mentions were overwhelmingly related to Apple’s new tablet computer.

As the infographic explains, however, even if Apple had the buzz, Obama brought the honey. Generally, 42% of Apple’s mentions were positive and 46% were indifferent, whereas 65% of his mentions approved of Obama’s address and only 19% were indifferent.” Source: The Slate Walloped the State in Social Media – apple ipad – Gizmodo

Go to the source to read the analysis…

Reblog this post [with Zemanta]
0

Just getting started as a blogger?

Darren Rowse, Problogger
Image by Technosailor via Flickr

My brother in law Alan is a talented writer [his new book is called “Gods of Venice“] who is just moving into the online world. If you’re like him, you may benefit from brainstorming around these 20 different types of posts that a blogger can use to build their site content…

“Blog Tip 18 – Change up your posting form – find new blog topics – In the same way that it’s easy to get ’stuck’ in always posting in the same voice – it’s also possible to get stuck in always writing in the same form or genre.

Yesterday I decided to look through a the 500 blogs entered in Australia’s Best Blog Competition (I didn’t view them all but looked over at least 200). I was amazed by the talent out there. I also came away from the exercise struck by variety of different approaches that people take to blogging – especially with the form of posts that they write.” 20 Types of Blog Posts – Battling Bloggers Block

Click the link to go to the source and read through the 20 different types of posts — it’s great stuff, but too long to incorporate here. Comment, call or use the contact form to connect so we can talk about how this applies to your business…

Related articles by Zemanta
2

The intangible benefits of blogging

“Search for the term benefits of blogging and you’ll probably find hundreds and thousands of blog posts and pages waxing eloquent about the great benefits of blogging and I totally believe in most of the stuff. Blogging has so many benefits that it is simply outrageous not to have a blog, especially if you run an online business…

Blogging has both tangible and intangible benefits. Since you’ll find tangible benefits of blogging almost everywhere, in this post I’m going to talk about the intangible benefits of blogging: benefits that are there but you cannot see them, you cannot measure them, and they may not even manifest an effect that you can observe.” Click the here to read more…

Reblog this post [with Zemanta]
0

Blogging for thought leadership…

Blogging For Thought Leadership

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bloggingforthoughtleadership-090725093252-phpapp01&stripped_title=blogging-for-thought-leadership

Reblog this post [with Zemanta]

0

Start a Blog at WordPress.com.

Up ↑