Tag: Best practice

Want to experience peace of mind? Blogger David Kanigan and I both advocate learning Getting Things Done [GTD] principles and tools to help accomplish that objective. Follow the ‘reblogged’ link to read his post…

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Live & Learn's avatarLive & Learn

From David Allen, author of Getting Things Done, Productive Living, March 2012:

“If you want to have the feeling of freedom regularly, you’ve got to get used to it. Literally.

What’s the greatest obstacle to living in the relaxed state of mind that is possible with the methods I coach? People simply aren’t used to it. Anything your nervous system experiences as unique or unusual will likely be “rejected” unconsciously in short order, because it is not in the comfort zone.

People are more comfortable being uncomfortable than being comfortable, if they have been uncomfortable for an extended period of time. It’s simply an ingrained pattern, and familiarity is more comfortable than novelty. Most people have for so long experienced the gnawing sense of anxiety about all the un-captured and un-clarified “work” of their life, that’s what they’re used to. Then, no matter how clean and in control they…

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The key to zooming in on purpose and usefulness within social channels starts with the realization that there is no one audience. Nor is there a sustainable market for branded messages, marketing campaigns, or “Tweet/Like to Win” contests. Indeed, every channel created to represent the brand must carry a purpose, mission and corresponding value. One of the most common questions I’m asked by businesses of all shapes and sizes is, “What is the right number of accounts we should have in each social network?” Or, “How many profiles is too many or too few?”

The answer is as simple as it is revealing. Create the number of channels that meaningfully extend the focus of your business. Only create channels that enhance the brand message without diluting it. And make sure you have the capacity to keep all the channels relevant.

So what are the best practices for creating an engaging social stream? Let’s take a look at the traits of some of the more successful and regarded brands in the business.

via mashable.com

Another awesome article by Brian Solis. You’ll have to follow the ‘via’ link if you want to get all 14 best practices. My favorite? “Construct a Listening Framework: The best listeners make the best conversationalists. Build a listening framework that monitors the brands as well as the distinct conversations related to each account.” There are still a few seats left for my ‘Google Reader Rockstar’ event next week. Sign up here — you’ll get the listening framework Solis recommends…

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