Keep calm and use Feedly

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Image via CrunchBase

OK, now this is cool! If you’re a webmail user — and by now I hope you are after hearing me tout Gmail — here’s an essential Firefox extension that you need to have…

WiseStamp a Firefox extension enables you to easily customize & add personalized email signatures on any webmail service (Gmail ,Yahoo, AOL, Hotmail). Empower your personal and business interactions Get WiseStamp Now!” Source: WiseStamp an Email Signature that works for you!

Go to the source and download it now…

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Image via Wikipedia

Somehow this escaped my attention…

“Given AOL’s current business focus and the success the Mozilla Foundation has had in developing critically-acclaimed products, we feel it’s the right time to end development of Netscape branded software. Read the history page for more details about this decision.” Home :: The Netscape Archive 

It’s the end of an era, although Netscape as a company and a product has been dead for a long time. Long live Firefox! Get your free copy here.

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In the past few weeks, I’ve had numerous conversations with colleagues, partners and in some cases, clients, about blogging and the challenges of keeping a blog up and running.

Most of those conversations come down to one thing: Content.

Do you have enough to say to sustain a blog? Do you have strong enough opinions and takes to cut through the massive sea of clutter that is the open Web these days? And, maybe most importantly, do you know what to look for when it comes to content your customers or audience might be interested in?

That last one is the key point I want to focus on today. So many brands, when they start blogging, think too myopically about blogging. I need to talk about my product or service. I need to talk about my company. I need to talk about what my product or service can do for my customers.

Sure, that’s part of the mix, but in my view, it’s actually a pretty small part.

The much larger portion of your blog’s content should focus on everything AROUND your product or service.

It never ceases to amaze me that many of my client buys the logic of purchasing a blog enabled website but falter when it comes to actually producing content. After all, what is a blog post but an email to the world about who we are, what we do, why we do it and the ‘world’ in which we do it? You can follow the ‘via’ link above to get ideas for thinking like a blogger. Comment or ‘connect’ to discuss how this applies to you and your organization…

Image representing Facebook as depicted in Cru...
Image via CrunchBase

Sharing is a foundational part of the social media process. Here’s an interesting perspective on the topic of sharing on the internet…

“The parts of the report that caught my eye included the following:

  • People still share via email and instant messenger more than via social networks. An astounding 59% of all shares on the widget were done via email, 25% via instant messenger and just 14% were passed along on networks like Facebook and Twitter.
  • Twitter, which has recently emerged as the share site du jour for those in the social media world, accounts for only one percent of all shares. Facebook is 11%. Yahoo mail is the highest individual share channel at 26%.
  • Yahoo (44%) and MSN (25%) mail are way ahead of Gmail (19%) as the email provider used by Tell-A-Friend users.
  • Facebook accounts for 79% of all shares via social networks. MySpace is second at 15%. Twitter is just 5% of all social network shares via the widget.

While I do think there is a separation between what I would call hyper-tech users (those who owe their soul to Google, defer to other bookmarklets and other methods rather than clicking on the share widgets provided) and the average Joe or Jane, the statistics are significant. They show us how wide of a gap there is between those two crowds. When we as Internet marketers are making recommendations and building functionality for the mainstream, we have to remember that WE are not the mainstream.

Another insight I get out of this data is that one-to-one communications – email and instant messenger – are still enormously powerful. Most people either don’t realize they can share with more folks via social networks or are not comfortable doing so. It might just be that sharing the information with one or two people is the methodology of choice for the rest of the world. That can change how we approach social media strategies for some products and services. Design programs and products that inspire more one-to-one pass alongs rather than “LOOK WHAT I FOUND!” messages on social networks.

To gather some comparative data, I asked Tell-A-Friend competitor ShareThis if they minded sharing some cursory data. For the month of October, their users also shared more via email (46.4%). Twitter was higher than Tell-A-Friend’s results, but also surprisingly low (5.82% of all shares). Facebook accounted for 33.32% of all share paths for ShareThis in October, higher than Tell-A-Friend. If you’re wondering about ShareThis’s IM numbers, they don’t offer instant messenger clients as share options, sans AOL Instant Messenger, which is buried on the third tab of their full icon set option.” New Study Reveals How People Share Online | Social Media Explorer

How do YOU share? For me the most important tool in my toolkit is Shareaholic! I’m pretty sure it’s available for all major browsers at this point…

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