Tag: American Express

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First Impressions

First, your headline matters. It’s what people see when they accept your invite, and it’s probably the fastest first impression one receives. If you work for a company, put that name in the headline. When I don’t see a company name, I wonder if you’re solo.

Your Summary

Here’s where I think the most work can be done. When I look at my profile, I think it’s a bit long, but otherwise, I’ve done the following:

  • Lead with what I do most.
  • Lead with the type of business I want to do.
  • Move into the reasons why you’d do business with me.
  • Move from there into all the nuances of what I do.

In every case within the summary, your plan should be to write from the mindset of the prospective employer (or client), such that when they read it, they think, “I need to hire this person.”

Tip: refresh your summary every two weeks.

via chrisbrogan.com

Thanks, Chris, for posting this. My LinkedIn profile is the ‘red headed step child’ of my social media empire! If you’re like me, you can follow the ‘via’ link above to spiff up your profile…

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What’s Your Killer “Technology”?

The word “technology” is in quotes because I want to expand your view of how it’s used. Businesses that get talked about do something different from other businesses. Being different is such an essential ingredient in marketing a small business.

You must also work, however, to bring that difference to the forefront of all marketing communications by developing tools that promote your point of view and your core difference.

It’s not enough to say that you’re different; you’ve also got to develop tools and materials that illustrate that difference. So in that vein, your technology could be a seven-step approach, a discovery audit, an actual technological product advancement, a coaching process, a set of tools, or proprietary software.

The key is to capture what it is that you do that’s unique and valuable and expand it into something that you can build a great deal of your educational content platform around. Think of this as your organization’s signature tool.

via openforum.com

My ‘signature tool’ is the ‘e1evation workflow’ — you can read about here…

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