Tag: Alexa Internet

Here’s what I’m thinking at the close of the weekend and the start of a new week…

To paraphrase my good friend Dana VanDen Heuvel of MarketingSavant, the difference between a thinker and a thought leader is that while the thinker has a point of view, the thought leader has a PUBLIC point of view; a point of view that is searchable, findable and knowable. This public point of view gets the thought leader a share of voice which leads to a share of mind which leads to share of market which in turn adds to the bottom line. Almost anyone can establish a thought leadership position using the tactics and tools I discuss and use every day; a good thought leader can beat the great thinker to the customer by learning to use these tools well. If you want to know about the STRATEGY of being a thought leader, then you need to head over to MarketingSavant.com, subscribe to the rss feed and newsletter and learn from Dana — he does the thought leader thing much better than I do. If you want to know about the TACTICS AND TOOLS of thought leadership, however, read on…

As of today, this website is ranked 364,509 in the United States by Alexa — and thanks to my friends in the UK, it’s ranked 273,939 there [btw, I want to use my incredible influence there to say one thing: “Hey, British dudes! Give Ireland back to the Irish! but I digress.”]. Three months ago, my site was not even within the top 20 million in the world so that’s a pretty rapid ascent. Traffic this week is more than double that of last week. Traffic this month is 59% greater than that of last month and today is only the 18th of the month. What’s the secret? Home bases and outposts. Home bases and outposts. Home bases and outposts….

Every day I use my ‘top 10 tactics and tools’ [tomorrow I’ll be writing about #2; using Google Reader to help establish your point of view] to market my business. Using a systematic process, I take the reading I do every day and spin it into a blog using good, fast, and cheap cross-platform tools widely available on the internet — kind of like Rumpelstiltskin spinning straw into gold — and I could teach you how to do it too. If you want to be a thought leader, Dana has the data and the strategy and I’ve got the tactics and tools; together we can help you get the market share you want!

Questions? Feedback? Leave a comment or use the contact form…

6/22/2011 Hey, kids! Back when this was first posted in 2009 I thought I was really on to something. And I was right. Here’s my Alexa ranking today…

If you want an effective but inexpensive website that rocks traffic, comment, call or ‘connect’ so we can talk about how this applies to your organization…

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Here’s my Alexa ranking…

…after a year on Posterous. Let’s see what WordPress.com can do with this domain! :-D

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The logo of the blogging software WordPress.
Image via Wikipedia

Setting up a blog is not that difficult. In fact, most people can easily use WordPress or Blogger to set one up in a matter of minutes.

With the sheer number of blogs today, estimated at 126 million by BlogPulse, only a very small percent of them are actually active and good. The vast majority of blogs are dead or dying on the vine.

Like a garden, you must tend to your blog; water it, give it sunlight and proper care.

So how do you ensure your blog will grow like a healthy garden?

Avoid these 7 causes of blog failure and you are off to a great start. Check out the tips for correcting the mistakes and then see how other bloggers have expertly done so and have planted their seeds to successful blogging.

via socialfresh.com

I don’t know why your blog is failing until I take a peek at it. I do know, however, that this blog is succeeding thanks to our ‘e1evation workflow’. It’s currently ranked very highly by Alexa as you can see…

The best part is that the success is all a part of a repeatable process so we can help your blog succeed as well! You can follow the ‘via’ link above if you want to know more about the 7 reasons but if you want a successful blog, comment or ‘connect’ so we can talk about how this applies to your organization…

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Desert

In December of last year, I embarked upon an experiment to see if I could leverage a website with a blog combined with social media tools to increase traffic to a site. In that month, my sandbox site had a grand total of 670 pageviews. In the month that ended yesterday, I had a total of 15,985 — an approximate 25 fold increase in traffic! This morning I got 670 pageviews by 10:00. Here are some other statistics… Continue reading “Is your website a ‘billboard in the desert’?” →

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Image representing Alexa as depicted in CrunchBase
Image via CrunchBase

Here are the top 5 websites [ranked by reach according to Alexa] of brands headquartered in Kewaunee County…

  1. e1evation.com
  2. e1evation net
  3. jagdidit.com
  4. business.toddlohenry.com
  5. wspackaging.com

Could it be that we know something about how to use business blogging to drive traffic to a website? Comment below or ‘connect’ above to discuss how this applies to you and your organization…

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Image representing Alexa as depicted in CrunchBase
Image via CrunchBase

I have a lot of preconceived notions about blogging and one of them is that blogs drive traffic to your site, especially if you update them on a regular basis. Along comes HubSpot — one of the best social media sites on the internet — with a great blog post about websites and blogs and what a blog adds to your business. The HubSpot content was difficult to bring into this post in a way that made sense so I encourage you to go to the site and read the whole article — it only takes a minute or two — but it demonstrates in a graphic way why blogging is good for business…

I’ve seen this happen in a very graphic way in my own political blog. By using tools that update search engines and drive content into social media, my blog continues to rise in the rankings. Last week for example I was ranked 7th most influential in the State of Wisconsin and my one week Alexa ranking average was 1,077,607 in the world — not bad for a little political blog!

What’s my secret? I use WordPress to custom design websites that have blogs and use blogging combined with a well thought out strategy using search engine optimization and social media. You can check out some of my projects here. If you’ve got a point that you’d like to get across, I’d love to show you how you can do the same things I do easily and economically!

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Yesterday, I passed the 400 post mark. 400 posts over 18 months. Wow! Roughly a post a day for a year and a half. Is that a lot? Is that too little? I really don’t know. What I do know is this — when I use my ‘pass or play’ methodology, traffic to my site increases and my ‘pipeline’ fills…

My good friend [and brother in law] Jim Gilligan has a blog that he’s starting for his life coaching business at EffectiveLiving, LLC. Jim asked me how many posts he should create before he goes ‘live’. I told him a dozen or so is enough to get started but recently I did an experiment and I believe the number at which you start to see good results is closer to 100 over a 3 month period. Here’s a real world case study… Continue reading “400 posts” →

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A Tale of Three Websites

Here’s a case study — unscientific as it may be — about 3 websites. One is 12 years old, one 7 years old, the other was launched a little over two months ago. The first belongs to radio station WORQ, the second belongs to WTAQ, the third also belongs to WORQ — both stations serve the Northeast Wisconsin market. All three sites serve a similar demographic, although the WORQ properties have an added ‘spiritual element’ that WTAQ does not have…

Here are the Alexa snapshots for each of the websites…

Here’s what I find interesting. WTAQ has the highest traffic rank as well they should — they are a large and successful part of Midwest Communications and they are the local outlet for Rush Limbaugh, Sean Hannity and my good friend Jerry Bader, who regularly outperforms them both in the Arbitron ratings. I don’t know what the budget was for the recent overhaul of the website, but it has yielded them great results in the Alexa rankings — until the ‘total beauty makeover’, WTAQ’s site was ranked in the top 5 million or so. Today they rank at 173,161.

WORQ’s website has been up almost since the dawn of the internet — 5 years longer than WTAQ and their Alexa ranking is a respectable 410,018. Not bad considering they are a Christian radio station that runs on donations. Their developer, Virtualtech, is doing a nice job for them and the station leverages the website well. I do not know the budget for the site…

Now for the upstart ‘Standupforthetruth.com‘. The site was launched two months ago as a companion site to a program called ‘Stand up for the Truth’ which airs M-F, for one hour at 9 CDT [listen here, either online or via podcast]. The show was launched December 6 and the site had a hard launch just 5 days before that. Here’s what I find noteworthy: Standupforthetruth.com is closing in on WTAQ’s Alexa rankings at 175,558 and should pass them up this week on their current trajectory. Pretty impressive considering the total budget for technology and training was less than $1,250!

In the spirit of full disclosure, I developed the social media hub for Stand Up for the Truth. The technologies implemented are all what I refer to as “good, fast, and cheap” free, open source tools:

  • Gmail
  • Google Reader + Feedly
  • Chrome + Shareaholic
  • Posterous
  • Facebook Page
  • Twitter
  • LinkedIn
  • MailChimp

All these “good, fast, and cheap” technologies are rolled up in the ‘e1evation workflow‘ — a ‘thought leadership’ methodology that produces great results online. Program host and station General Manager Mike LeMay has been trained in the ‘art’ of ‘consume, create, communicate’ and has done quite well considering he is an admitted technology neophyte. He would be the first to admit that program co-host Amy Spreeman and Hopenet360 director Jeff Strommen have been tremendous assets on the project, but he has come a long way himself demonstrating that the ‘e1evation workflow’ is truly ‘Mike-proof’!

There’s a fine line between blowing your own horn and sharing a story and I hope I haven’t crossed it here. I do believe, however, that it’s a sad dog that can’t wag it’s own tail from time to time. I don’t take credit for Mike’s great thinking, but he has confirmed again that the ‘e1evation workflow’ may be the shortest path to thought leadership on the internet. Mike perspective? “This just shows how hungry some Christians are for Truth. Lord willing He will be glorified as we move forward.” Ouch. I’m humbled — so much for my dog’s tail. I’ll put it between my legs where it belongs…

Bottom line? You don’t need to spend a lot of money to get your point across on the online — a ‘little guy’ like Mike bringing in the same traffic as a ‘big guy’ like Jerry Bader in such a short period of time and with so little money spent is an internet marketing success story of ‘David and Goliath’ proportions. Comment, call or use the contact form to connect so we can talk about how this applies to your business…

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400 posts redux; Lesson #1

Image representing Alexa as depicted in CrunchBase
Image via CrunchBase

This is the first post in what I anticipate will be a 7 part series…

11 months ago, I posted this introspective piece on the results I was getting from blogging…

Yesterday, I passed the 400 post mark. 400 posts over 18 months. Wow! Roughly a post a day for a year and a half. Is that a lot? Is that too little? I really don’t know. What I do know is this — when I use my ‘pass or play’ methodology, traffic to my site increases and my ‘pipeline’ fills…

My good friend [and brother in law] Jim Gilligan has a blog that he’s starting for his life coaching business at EffectiveLiving, LLC. Jim asked me how many posts he should create before he goes ‘live’. I told him a dozen or so is enough to get started but recently I did an experiment and I believe the number at which you start to see good results is closer to 100 over a 3 month period. Here’s a real world case study…

I had neglected my business blog for a little over a year — my passion was politics and I was attempting to leverage my social media skills in the political space. My political blog was ranked most influential in Wisconsin a dozen times earlier this year and my Alexa ranking rose to within the top million sites in the world, but it didn’t get me what I wanted. More business. One year ago today, my business blog, however, had only served up 147 page views for the month. The whole month. Two weeks ago, I got 233 pageviews in a single day and my traffic so far this month is 11 times greater than a year ago [and the month’s not even finished yet]. By the way, the Alexa rank on my blog is currently 338,142. [That was in the US at the time — now my rank is 341,593 global. ed.]. All this as a result of 100 posts over a 3 month period. Pretty good return on investment, I think.

Yesterday, I passed 2,400 posts — 2,000 additional posts — in less than 11 months. What do I think I’ve learned? Here are some more or less random observations…

1. Blogging is the best, fastest, least expensive way to establish a thought leadership position. Period.

The key to thought leadership is having a point of view that is ‘searchable, findable, knowable and shareable‘ as I say in my seminars. There is not better way to do that then frequent reiteration of that point of view on the internet. If you use the right set of tools, it’s easy and fun to do as well…You can read my posts on blogging here, but two of the best I posted within the past week; read ‘Why I blog’ and ‘Confessions of a really new blogger‘ for two different perspectives on why blogging rocks. It is helpful, however, if you have a simple, repeatable process so that you don’t burn out…

There are 6 more lessons that I’ll roll out over the course of the next week or so; be sure to collect all 7…

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How often should I post?

The icon used by Apple to represent Podcasting.
Image via Wikipedia

Let’s start here…

“Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new post every single day?

Focusing only on traffic numbers, instead of the concentrating on sharing content and building relationships will send you down the path to burnout. Here at WebWorkerDaily, we have multiple writers contributing to help keep the content fresh. But for one-person blogs, blogging daily works for some and not for others.” Source: Just How Often Should You Blog? – WebWorkerDaily

Go to the source for some good thoughts on ‘how often’ — it’s really good stuff! In the meantime, I’m heading in another direction…

I just closed out my best blogging month ever traffic-wise. What was significant to me was that I did it in a ‘short’ month with no speaking engagements. Usually, when I have a chance to speak, my traffic spikes because all the seminar attendees check out my site — it’s usually good for a couple hundred pageviews. In February, however, I did it all on my own, post by post by post. I’ve already laid out all my tactics and tools in the series “Top 10 Tactics and Tools for Tightening your Tribe” and yes, I used them all this past month. I did make two significant changes, however. #1 I redesigned my site using the ‘Thesis’ theme which promises some kind of magic SEO foo and really seems to have delivered for me. #2 I experimented with spreading my posts out throughout the day. Instead of posting 3-5 posts at 6:00 AM, I spread them out every two hours or so throughout the day. Whether it was one, or the other, or both, my traffic’s going nuts!

HubSpot gives me a grade of 96 on my site, Google tells me I have 6,076 pageviews over the past 30 days and Alexa tells me my site is ranked 484,123 in the US. Not much left to prove from my perspective and the thing that excites me most is that my success is the result of a systematic process I can teach to anyone. I usually benchmark myself against local radio station WTAQ because I like to see how I fare against ‘old’ media in my market. They have an Alexa ranking of 116,615 which is really awesome. It thrills me that I’m actually ranked higher than local social media wunderkind Dana VanDen Heuvel [a good friend to e1evation], although I’m sure that won’t last long. He’s at 520,219…

I’m certain my traffic will drop some during the upcoming month as I’ll be directing a great deal of my creative energy toward three projects I announced in February. They are the Social Media Academy — an online training class on the top tactics and tools for effective social media, The Damn Good Social Media Guide — the accompanying ebook, and last? A weekly podcast. I’m currently looking for beta testers for the Social Media course. If you’d like to save yourself the $499 fee and get all the content in a rough format for free, comment, call or contact me and let me know. As always, thanks for reading…

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Are you still struggling…

httpv://www.youtube.com/watch?v=6a_KF7TYKVc

…to understand social media? This video can help! Using social media techniques, I was able to increase the traffic to elevate my site by over 17 million in the Alexa rankings in just three months. If that sounds interesting but you don’t really understand why, give me a call — I’ll be happy to net it out for you…

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