Here is legendary Coach Bear Bryant’s speech to his Alabama football team before a 1974 game:

“Most of you will live another fifty years or more. I hope it’s seventy, but if it’s fifty that’s still a good life, and what happens today you’ll have to live with the rest of the way. You can’t get it back if you don’t win. It’s sixty minutes and over. The losers are the ones who say, ‘Oh I wish I could play it again.’ You can’t play it again.

Well, you’re not really going to have to play sixty minutes. None of you. The longest play in a game is six and a half seconds. The shortest play is less than two seconds. That’s barely a wink of the eye. You’ll average five seconds a play. Five seconds of total effort, going all out, giving a hundred percent. You oughta be able to hold your hand in a fire that long…”

Good quote. He probably said it before losing to Notre Dame in the 1974 Sugar Bowl, though… ;-)