Tag: AGCO

107421-634.jpg…if I won a blogging trip to Australia? What? A blogging trip? Yes! A few weeks ago, I read a post on Darren Rowse’s ProBlogger blog. He shared…

A year ago I was in Queensland for a conference and, sitting at the airport, I had the crazy idea that we should run a ProBlogger Down Under competition. The idea was simple—we run a competition to bring a group of bloggers to Australia to see the Great Barrier Reef and also do a little blogging training. I tweeted the idea and was inundated by people wanting to enter. I also received tweets from some tourism organisations.

To cut a long story short, today I’m ecstatic to announce a competition to bring ten highly creative bloggers from all corners of the globe to Queensland to become Queensland Blogger Correspondents. Lucky winners will not only experience the destination first hand, they will get to blog about it plus become a guest blogger for Tourism Queensland’s own blog later this year.

Source: Win 1 of 10 Trips to The Great Barrier Reef in Queensland Australia #QldBlog : @ProBlogger

Sounds great, I said what do I have to do to win? Darren said…

For your chance to win a spot on this exciting trip we want you to tell us why you would make the ideal Queensland Blogger Correspondent.We will choose ten winners based on how you would cover the experience. How you would get the word out about what you’re doing. What kind of exposure you could bring to the destination. What creative methods you would use to share your story.

via Win 1 of 10 Trips to The Great Barrier Reef in Queensland Australia #QldBlog : @ProBlogger.

The form they gave me doesn’t give me near enough space to tell the story so I thought why not post about it and show by example a little of what I’d actually do?! When I told my wife about the possibility, it was the first time she actually got excited about my blogging – that is until she found out it was not a trip for two!

I’m a guy from a town of 3,500 in rural Wisconsin – I have never been to Australia and as a father of six a trip like this would likely be my only hope! My impressions of Australia – like many Americans of my generation – come from movies like these:

I have been blessed in the past, however, to make 7 international trips to 15 countries – one of them was as a social media correspondent for AGCO covering the 2009 Agritechnica trade show in Hannover, Germany. The Agritechnica content is not available on their site, but while traveling as a social media ‘journalist’, I shot and posted videos like this…

In Hannover, I interviewed company representatives and show attendees using business blogging, Facebook, Twitter, and YouTube to extend the trade show experience to people around the globe using what became my ‘e1evation workflow’ – a toolkit with a repeatable process of finding and sharing great content to drive traffic. The work our team did won the first NAMA award in the social media category…

The work we did at Agritechnica seems pretty ‘run of the mill’ today, but it was quite ground breaking back then. We mastered the logistics of international social media ‘trip coverage’ and set a new standard. As I did in Hannover, I would use each and every tool in my workflow to ferret out stories and capture and produce great content that would drive interest in the trip. I would also benefit from the opportunity to work directly with Darren Rowse — a person whose blogging has directly and indirectly given me many insights over the course of my blogging career. If you doubt just search this blog…

'e1evation workflow'

I think my ignorance of Australia would actually be an asset in this case – I would use it to fuel my curiosity and share what I learn. As a management consultant, I have lots of experience getting up to speed quickly on a subject matter and I’d take on Australia in the same way I did agriculture for AGCO. Among other things I’d…

  • Study for weeks in advance to get a good background on the places I’d be visiting
  • Take pictures and video at every step along the way that would be posted on a timely basis to Flickr and a YouTube channel [rural Wisconsin blogger from the shores of Lake Michigan goes to Great Barrier reef would be an interesting juxtaposition]
  • Share my thoughts via audio and text for my blog daily [which I know from experience is NOT an easy task!]
  • I’d learn from Darren Rowse in the special sessions to be an even better blogger [and photographer] and put my new skills to immediate use…

The end result would be some great content for Tourism Queensland targeted at Americans like me that would drive traffic and interest for years to come. The skills I would gain would benefit my business and my customers as well. I may not be the first choice for a trip like this, but I think I could be the 10th…

Please comment below for the folks at Tourism Queensland and ProBlogger if you think I’d do a good job of getting them the coverage and content they want! Thanks in advance…

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AGCO
Image via Wikipedia

…but I have been bloody busy with the Agritechnica trade show in Hannover. I set up a social media dashboard in the menubar so you can track the work I’m doing with AGCO in Germany. So sorry, but with doing social media 12 hours a day, I just haven’t been able to maintain my normal editorial schedule for my business. Needless to say, there won’t be a ‘top tactics and tools’ post today — next Tuesday, I hope I’m recovered from jet lag enough to write on ‘tactics and tools’ #5 – Shareaholic!

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Image representing Alltop as depicted in Crunc...
Image via CrunchBase

As a father of 6, parental analogies are always close at hand for me. It’s why I sometimes say that clients are like children in that when you see them take the things you teach them and they make it their own and excel, you can’t help but burst with pride. Recently, the AGCO blog was included in the agriculture feed at Alltop, the internet’s best source for news aggregation, becoming the only Farm Equipment manufacturer to do so…

AGCO’s success should rightly be credited to Jamy Johnson, a budding online community manager and social media practitioner who took the time to embrace the ‘e1evation workflow’ and make it her own. Last month, their blog had over 10,000 visits and it’s rapidly becoming a key factor in lifting the corporate website to new heights in search and traffic rankings as well…

Kudos to Jamy’s manager Sue Otten who had the courage to embrace social media in the ag space before ag social media was cool! If Jamy and Sue can rise to the top using “good, fast, and cheap” social media tools for agriculture, imagine what you can do in your industry!

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7 Effective Facebook Pages YOU Can Create Right Now

via marketingsavant.com

Cool! Thanks for the <3, Dana! We’re proud of the work that e1evation and Envano have done for AGCO! If you want to see the other 6 Facebook pages that Dana VanDen Heuvel thinks are effective, you can follow the ‘via’ link…

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Social Media for Farmers…

Bringing in the Harvest
Image by barockschloss via Flickr

Social media is not just for the kids, the young, hip and aware. It’s also for ag producers. I’m David Sparks and I’ll be right back to tell you why. My kids can’t wait to get on Facebook to tell everybody, that has committed to being their “friend”, everything they want them to know. It’s like a cyber self-promotion. Now all of a sudden, this phenomenon is catching on big time in the ag world. Why not? Doesn’t it make sense to promote good ideas, like cost savings, new technology, communicating with the public, otherwise known as the consumer? So social media is definitely catching on in the agriculture industry. AGCO Corporation started its social media initiative at the 2009 Farm Progress Show. Today – nearly 18-thousand Facebook users like the AGCO page and about a thousand more are following AGCO on Twitter. The company also blogs several times each week.

Sue Otten is Director of Corporate Marketing and Brand Communications Worldwide for AGCO and heads up the company’s social media efforts. “It’s a nice blend between our own original content and talking about our products and technologies which is something our audiences are interested in as well as interesting ag news from around the world. It’s good for farmers in one part of the world to know what’s going on in other parts of the world. Ag is getting a bad rap these days and this is a way for the farming community to tell their story.

Click here to go to the source and get the podcast; aginfo.net

AGCO rocks! Nice work, Sue…

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What Companies Want in a Social Media Intern

As well as looking good on your resume and netting you college credit, interning in social media can offer you incredibly valuable experience in the world of work, where social media experience is becoming ever-more important.

However, competition for good placements can be fierce, so it’s good to know what companies look for in a social media intern, so you can focus on improving or highlighting those skills.

From big companies, small businesses, non-profits, educational institutions and commercial ventures, we talked to the people who recruit social media interns to find out just what it is they want in a candidate.

via mashable.com

If you want to know what makes a good social media intern, look no further than Jamy Lyn Johnson of AGCO. In the spirit of full disclosure, Jamy is a client that has fully embraced the ‘e1evation workflow‘, personalized it and made it her own. A few weeks ago, the AGCO blog [which Jamy drives along with her boss Sue Otten] received a huge honor when they earned a spot in the Alltop Agriculture channel — kind of a bloggers ‘hall of fame’ making them the only Farm Equipment manufacturer to achieve that hallowed status…

What make Jamy so successful? Mashable lists 4 qualities that companies want:

  • Good communication skills
  • Solid writing skills
  • Top notch social skills
  • Enthusiasm

Jamy had all four out of the box. As a journalism major at Furman, she gained the solid foundation that many business bloggers are lacking. She was also familiar with social media tools but needed a system and a process for using them in concert to achieve business objectives. That’s where I came alongside her for a brief period of time to connect the tools and give her a logical workflow using Google Reader combined with all the tools on the AGCO blog.

If you’re looking for the real deal in social media interns, look no further than Jamy — she’s a model for success in this space! AGCO better snap her up soon… :-D

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Field trip!!!

Sue Otten of AGCO, David Sauter of Envano, and I are meeting Randy Sprenger, Electronic Advertising & Direct Promotions, Harley Davidson, for lunch today — can’t wait!!! HD is one of the great global brands and their home is right here in Wisconsin. I’m really looking forward to hearing the inside scoop on how HD is leveraging social media…

Posted via email from e1evation, llc

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AGCO wins with social media

AGCO continues to rock the ag world with social media — this time taking a ‘best of’ award at NAMA…

Because social media is just getting started in the ag world, there was no category for social media per se. Instead, AGCO dominated in the ‘broadcast news’ category demonstrating again the value of social media and the pressure it’s putting on traditional media…

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Damn, we’re good!

I’m a little bit torn between two conflicting philosophies of self-promotion here. Woody Hayes always said “when you get to the endzone, act like you belong there”. On the other hand, it’s a sad dog that can’t wag his own tail, so please forgive a little tail wagging on my part…

Earlier this week, I posted about the work we’re doing with farm implement manufacturer AGCO. Yesterday Wunderkind Public Relations of Atlanta said that while “Georgia’s top public and private companies scored a D for social media engagement in 2009”, e1evation’s client AGCO was one of only four brands in the state singled out for their excellence in the social media space…

“Four Georgia companies received perfect scores: AGCO Corp., the Coca-Cola Company, Delta Airlines, and Infor Global Solutions. These companies utilize a variety of channels to create an interactive dialogue with customers, prospects and employees. On the other hand, thirty-one companies received a score of 2 or less, and all but one company is using some channel of social media. Data also concluded that public companies as a whole, whether B2C or B2B, are more engaged (2.36) than private companies (1.92).” Source: New Research Reveals Georgia Companies Lack Social Media Engagement — ATLANTA, Jan. 28 /PRNewswire/

Now I’m sure there are a lot of great social media consultants in Georgia, but when AGCO needed a social media plan, they turned to the e1evation/Envano team from Northeast Wisconsin. As AgWired reported…

“One of the recommendations Sue makes is to not be afraid to get started with social media. She says that there are some great consultants out there who can help you too. I’ll use this opportunity to make a little plug for Todd Lohenry with e1evation, Inc. [sic] who has worked with AGCO.” Source: AgWired » Blog Archives » AGCO Shows How To Go Social

The e1evation/Envano team offers a unique combination of expertise and value and we’re just down the road. Comment, call or contact us to talk about how we can help you bridge the social media gap in your firm…

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