Tracking the trackers…

As you surf the Web, information is being collected about you. Web tracking is not 100% evil — personal data can make your browsing more efficient; cookies can help your favorite websites stay in business. But, says Gary Kovacs, it’s your right to know what data is being collected about you and how it affects your online life. He unveils a Firefox add-on to do just that.

Gary Kovacs is the CEO of the Mozilla Corporation, where he directs the development of Firefox.

Image representing Gmail as depicted in CrunchBase
Image via CrunchBase

OK, now this is cool! If you’re a webmail user — and by now I hope you are after hearing me tout Gmail — here’s an essential Firefox extension that you need to have…

WiseStamp a Firefox extension enables you to easily customize & add personalized email signatures on any webmail service (Gmail ,Yahoo, AOL, Hotmail). Empower your personal and business interactions Get WiseStamp Now!” Source: WiseStamp an Email Signature that works for you!

Go to the source and download it now…

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It’s a well known secret in real estate that the three most important aspects of a property are ‘location, location, location’. In social media, there’s a similar mantra. It’s called ‘share, share, share’…

“If you step back and take a look how information moves in Social Media, it’s quite different than “Traditional Media.” Back in the day, most people got their information from newspapers or magazines. The direction of information is from the few (the writer or publisher) down to the many. We’ve all seen this in action in our daily lives, maybe to the point of not even noticing it anymore. Got a favorite newspaper columnist or TV show host? One single person communicating to possibly millions of people with little interaction between the communicator and the listeners.

As we step into the Social Media arena, the direction and flow of information is between the readers and the writers. The interaction (thanks to the internet) tends to be instant and the ripple effect from this sharing of information can spread far and wide. With the users of Social Media able to contribute news and information to anyone willing to listen, we now have a conversation. Just like the conversations you are already having at the local coffeeshop or at work.

The recent buzzing and tittering by the media about Twitter and Social Media in general, it’s no wonder business owners may feel forced into using these internet-based communication tools, or perhaps miss sales opportunities their competition is getting instead of them. Not being familiar with the landscape, many make that sometimes fatal error of confusing Social Media with traditional advertising.” Source: The Secret to Social Media – Business Networking – Biznik

This isn’t something to be afraid of — it’s something to be embraced and leveraged. Using the right set of tools, sharing is easy…

As the internet marketing gurus at Hubspot say ““Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. You don’t have to refute one of Einstein’s theories to get respect.” To that I would add each thoughtful ‘share’. In my seminars I ask people how many of them have ever forwarded a link to their friends or saved a bookmark. Of course EVERYONE has done that. What differs is the efficacy or efficiency of their tools.



Shareaholic is my personal favorite and one of the first Firefox add-ons I install whenever I move to a new computer. I also recommend ShareThis, another Firefox add-on as well…



In closing, I’ll share with you one of my most important tactics. I’m always on the lookout for something good to share — it helps establish my thought leadership position. If something is really good, however, I’ll do a blog post FIRST and THEN share that post with others. Yes, it’s important to share but it’s ok to be a little selfish in the process by sharing something from an internet property that you own so that it drives traffic to your homebase, wherever that may be. Questions? Feedback? Leave a comment or use the contact page to reach me…

Here are mine [hint — you’ll want to right click on these images and view them in another tab so that they’re legible!]…

What are YOUR favorites?

Firefox or Chrome; which one should I use?

Image representing Google Chrome as depicted i...
Image via CrunchBase

This question is NOT a slam dunk! Also, you may be surprised to know that the answer depends on what computer platform you use…

“Which Should I Use on Windows: Firefox or Chrome?

There’s no short answer to this question, really, since neither browser is clearly better, so instead of a straight out “Use X” recommendation, let’s consider the pros and cons of each.

First, in our regular web browser performance tests, Chrome has regularly beaten up the competition or come in a very close second in most categories, while Firefox rarely leads the way. That might seem like a pretty big deal, but most browsers actually perform really well these days, so the fact that Chrome beats Firefox in most of our performance tests doesn’t mean Firefox is extremely slow—it just means that compared to Chrome, it’s not the fastest.” Source: Which Browser Should I Use: Firefox or Chrome? – Web browsers – Lifehacker

“But that brings us to another important point: Bloat. Despite the fact that Firefox generally does pretty well on memory use tests (strangely enough, it regularly wins that test in our browser performance tests), a lot of Firefox users are increasingly frustrated with slow-downs caused by what they see as browser bloat. It’s not at all uncommon to see a Firefox installation eating up more than any running application on your system, and while the memory consumption itself isn’t that big of a deal (Chrome eats a lot of memory, too), the high memory usage is often accompanied by serious browser slowdowns, which is a very big problem, and one that, anecdotally, at least, we hear from tons of Firefox users and very few Chrome users. (Presently company included.)

So what keeps Firefox users coming back despite Chrome outperforming it on Windows by most accounts? One of the biggest issues is extensions. Firefox’s extension ecosystem has long been a selling point of the popular open-source browser, and if there’s anything you wish your browser did differently, chances are there’s a Firefox extension to address it.” Source: Which Browser Should I Use: Firefox or Chrome? – Web browsers – Lifehacker

“Unfortunately, in our experience, Chrome for OS X is still much too young for full-time adoption. Remember, Chrome for Mac launched quite awhile after the Windows version and has been around much less than a year overall. Like Chrome on Windows, it shows a whole lot of promise, but it’s also prone to the occasional non-responsiveness and other bugginess that we aren’t used to and probably shouldn’t be seeing from a prime-time browser.” Source: Which Browser Should I Use: Firefox or Chrome? – Web browsers – Lifehacker

Me? I’m using Chrome more and more every day as Chrome versions of my indispensable Firefox addons become available. What about you?

Google Reader and Feedly

John Jantsch is validating what I’ve been telling you for months

“If you use an RSS reader to subscribe to and read blogs (and you should) then you know what a great tool it can be to keep you up to date, well-read and inspired.

I’ve used the free Google Reader tool for a long time and love it’s simplicity. However, a reader of this blog (Rob Kirby) pointed out a very cool tool called Feedly that takes my subscriptions and creates a much better looking magazine like interface. To me better looking translates into more useful when it comes to scanning a hundred blogs or so. Feedly immediately brought all of my feeds and organization folders over from Google so set-up was instantaneous.

But that’s just the beginning. Feedly is a Firefox add-on that functions using my Google Reader account so all my Feedly activity is still saved to Google Reader. Adding blog subscriptions as simple as a click, but I can also pages I find, video, images, anything I want to bookmark and organize. I can share and email articles I find and the tool analyzes the content I seem to like and gently suggests where I might find more.” Source: A Beautiful Way to Read More Blogs | Small Business Marketing Blog from Duct Tape Marketing

Go to the source for the rest of the article! Perhaps you’ll like his version better… ;-)

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Tactic #1: Master Firefox!

Image representing Seth Godin as depicted in C...
Image via CrunchBase

First, what’s this nonsense about ‘Tightening your Tribe’? Well, it’s a reference to Seth Godin’s social media masterpiece ‘Tribes‘. As I read the book, I really enjoyed the strategic discussion but found any reference to practical, tactical tools was missing. I therefore decided to create a series of posts on tools that could possibly accompany the book. This is the first post — there are 9 more. I hope you enjoy them all!

Just in time for the first major entry in my series ‘Top 10 Tactics and Tools for Tightening your Tribe’, Google was kind enough to do a short video on the topic of browsers…

They even launched a new site called What Browser? for people who are unclear on the concept. The truth is there are dozens, maybe hundreds, of different browsers you can use to view content on the internet, but most people never venture beyond the familiarity of Internet Explorer. Personally, I go back and forth between the 5 browsers [Internet Explorer, Firefox, Flock, Chrome and Safari] I have installed on my computer and many times I have multiple browsers open at the same time because not only is it possible, but also desirable, to use a certain browser for a specific task.

I have joked before that Firefox is my wife and Chrome is my mistress, but my wife does not think that analogy is very funny. Maybe it’s better said that Firefox is my workhorse and Chrome is my show pony. In either case, I do most of my work in Firefox, although I am using Chrome more and more — especially with web-based Google products. So why do I love Firefox so much? Let me break it down for you… Continue reading “Tactic #1: Master Firefox!”

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