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Things looked promising for rural geeks this time last year. Engadget reported here:

“As we’ve seen in the decidedly botched digital TV transition, nothing involving government and technology is ever straightforward. With that in mind, let us present to you the most germane portion of the recently passed economic stimulus package with respect to gadgets and the overall nerd kingdom: $7.2 billion. That amount is what President Obama has set aside for “broadband grant and loan programs,” though things get confusing right from the start. $4.7 billion will be distributed through a program run by the Commerce Department, while $2.5 billion is handed out by the Agriculture Department. In theory, at least, that latter chunk would go specifically to rural and underserved areas, but having one goal with two masters just seems like trouble waiting to happen. Oh, and then there’s the mandate to the FCC that instructs it to create (within one year, mind you) a “national broadband plan to ensure that everyone in the US has broadband access.” Granted, these aren’t entirely unheard of — Britain just did the same sort of thing a few weeks ago, and South Korea’s already aiming at 1Gbps for all. We appreciate that the money’s there, but only time will tell if leads to anything meaningful.” Stimulus bill seeks plan to ensure all Americans have broadband access — Engadget

One year later? Yet another major policy failure on the part of the Obama administration! In the next couple of posts I’m going talk about the sad state of broadband outside of major and minor metros, how many communities are failing to see the importance of broadband for business development, and what solutions I have found as a webworker living in a 100 year old farmhouse in Wisconsin. Stay tuned!

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Psychologists tell us that it takes 21 days to forge a new habit — yet most new year’s resolutions are broken in first week. Why? Lack of persistance. This simple little tool may just be the answer for you…

“Whether you’re staring down the end of the year and want to get a head start on your New Year’s Resolutions, or you just want to make a positive change in your life, like getting out for a walk periodically or remembering to get a little exercise when you wake up, Habitforge can help. Habits are generally activities that you repeat without really thinking about having to do them, and it takes repetition to turn an activity from something occasional to a real habit that is part of your daily routine.

Simply tell Habitforge what it is you want to do and how frequently you want to do it, and the service will help you make your vague goal into something you actually do with some regularity. The goal is that eventually, Habitforge will be able to step aside, and you won’t even think about it—you’ll just do it.

Habitforge reminds me of Disciplanner, another tool that’s designed to help you take vague goals, like exercising every day and packing your own lunch, and turning them into things that you actually do. Accounts at Habitforge are free, and getting your reminders set up is incredibly simple: Unlike with Disciplanner, Habitforge has no graphing or analysis tools available to make sure you did what you set out to do, just a reminder and some light tracking of your progress. Source: Habitforge Helps You Build Healthy Habits – AppScout target=”_blank”

You can set up a free habitforge account here

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With the official announcement of Google’s Nexus One yesterday, I’m going to go out on a limb and say “It’s time to sell your RIM stock”. This slurp from Mashable came out almost a month ago before Google’s announcment and the BlackBerry was in trouble then…

“As you may know, we’ve been conducting our weekly Lunchtime Poll and getting Mashable readers’ opinions on the topic of the week. This week we pitted six smartphone platforms against each other in our Smartphone Smackdown and asked you lovely folks to cast your votes.

We put RIM’s BlackBerry, Google’s Android, Apple’s iPhone, the Symbian OS, Palm’s webOS and Windows Mobile head-to-head and sat back to watch the votes fly. At the end of the day, all had a respectable showing on the scoreboard, but there can be only one winner…

… and in this case the victor happens to be Apple’s iconic iPhone — the platform that kicked off the mobile app store craze that other mobile players have followed. With a commanding 43% of the vote, the iPhone was the champion, although Google’s (Google) open source Android (Android) platform was not too far behind at 29%. RIM and Palm both took 9% of the tally, with Symbian and Windows Mobile bringing up the rear at 5% each.” Source: Mashable Readers Vote: iPhone Wins the Smartphone Smackdown

I’ve been a BlackBerry user for over two years now and the products that are coming out today make the BlackBerry look like DOS compared to a Macintosh 15 years ago. When my chance to renew comes up I’ll be getting an Android phone so fast it will make your head swim. Until then, I’m stuck with this stupid Curve that looked so cool a couple of years ago…

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…from a reputable source…

“Want to be sure that you are a valuable member of the team? Well, then don’t annoy your coworkers with your email habits. Or worse, don’t annoy your superiors.

“Since email is now the number one business communication tool it’s become the best way to trumpet your value and save your job,” says Mike Song, a top email efficiency and etiquette expert and lead author of the bestselling book, The Hamster Revolution: How to Manage Your Email Before It Manages You.” Source: IT Management » Blog Archive » Be A Good Emailer

Go to the source to read the whole article — it’s worth it!

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It’s always interesting to go back and see where you were a year or so ago thoughtwise and what you may have learned since then. My ‘old post promoter’ randomly brings up old posts and this one, looking back on 2009 is very interesting to me. In it we find the genesis of what I now call the ‘e1evation workflow’ which now consists of 10.5 tools — many of which have stood the test of time since 2009. The mainstays of this process have been working for me for over 18 months now and continue to produce consistent results across a wide variety of industry verticals. What follows is the original post…

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LOL! Here I sit looking back over the past decade, thinking that it seems like only yesterday that we were sitting in fear of Y2K. Now I’m making a living using tools that for the most part didn’t exist back then. It’s a wonderful [tech] life, eh?!

Wrapping up 2009, here’s the list of my favorite social media tools, organized according to their position and role within the e1evation system. This may look like a simple list but it took over a year to develop and that’s not because I’m a slow learner — it’s because I use rigorous filters for inclusion in my social media toolkit. I also am constantly using Einstein’s Razor [“Things must be as simple as possible but no simpler.”] to keep the toolset small. With that intro, here they are…


  • Google Reader
  • Feedly
  • iTunes [for sme podcasts, silly!]


  • Posterous
  • ScribeFire
  • Shareaholic
  • FriendFeed
  • Facebook Page [along with key applications]
  • WordPress


  • Facebook Page
  • Twitter [along with Hootsuite]
  • LinkedIn
  • Feedblitz
  • Tumblr

Preferences [other favorites tools]

  • Delicious
  • Evernote
  • Instapaper
  • Scribd
  • SlideShare
  • YouTube

Effectively using these tools together has elevated my business blog to #474,040 in the United States and #1,612,683 in the world in just 6 months according to Alexa. Imagine what you could do if you added one of these tools to your toolkit every month or so next year!

Questions? Feedback? Leave a comment or use the contact page. And, have a great 2010!

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Sharing is a foundational part of the social media process. Here’s an interesting perspective on the topic of sharing on the internet…

“The parts of the report that caught my eye included the following:

  • People still share via email and instant messenger more than via social networks. An astounding 59% of all shares on the widget were done via email, 25% via instant messenger and just 14% were passed along on networks like Facebook and Twitter.
  • Twitter, which has recently emerged as the share site du jour for those in the social media world, accounts for only one percent of all shares. Facebook is 11%. Yahoo mail is the highest individual share channel at 26%.
  • Yahoo (44%) and MSN (25%) mail are way ahead of Gmail (19%) as the email provider used by Tell-A-Friend users.
  • Facebook accounts for 79% of all shares via social networks. MySpace is second at 15%. Twitter is just 5% of all social network shares via the widget.

While I do think there is a separation between what I would call hyper-tech users (those who owe their soul to Google, defer to other bookmarklets and other methods rather than clicking on the share widgets provided) and the average Joe or Jane, the statistics are significant. They show us how wide of a gap there is between those two crowds. When we as Internet marketers are making recommendations and building functionality for the mainstream, we have to remember that WE are not the mainstream.

Another insight I get out of this data is that one-to-one communications – email and instant messenger – are still enormously powerful. Most people either don’t realize they can share with more folks via social networks or are not comfortable doing so. It might just be that sharing the information with one or two people is the methodology of choice for the rest of the world. That can change how we approach social media strategies for some products and services. Design programs and products that inspire more one-to-one pass alongs rather than “LOOK WHAT I FOUND!” messages on social networks.

To gather some comparative data, I asked Tell-A-Friend competitor ShareThis if they minded sharing some cursory data. For the month of October, their users also shared more via email (46.4%). Twitter was higher than Tell-A-Friend’s results, but also surprisingly low (5.82% of all shares). Facebook accounted for 33.32% of all share paths for ShareThis in October, higher than Tell-A-Friend. If you’re wondering about ShareThis’s IM numbers, they don’t offer instant messenger clients as share options, sans AOL Instant Messenger, which is buried on the third tab of their full icon set option.” New Study Reveals How People Share Online | Social Media Explorer

How do YOU share? For me the most important tool in my toolkit is Shareaholic! I’m pretty sure it’s available for all major browsers at this point…

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AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world’s largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy…

AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a great way to “learn” from their customers and target a new demographic too. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Want to know their secret?

One of the recommendations Sue makes is to not be afraid to get started with social media. She says that there are some great consultants out there who can help you too. I’ll use this opportunity to make a little plug for Todd Lohenry with e1evation, Inc. who has worked with AGCO. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Their social media effort is powered by e1evation and Envano — straight outta Wisconsin! Using the same free, open source tools that are available to every entrepreneur, AGCO is rocking the ag world using social media. Comment, call or use the contact form to talk about how you, too, can effectively leverage social media for your marketing efforts…

TGIM 2/8/2010

I love Mondays! I get to go back to work at my quiet office with a supercomputer and a fast internet connection! Can’t wait…

In the meantime, Lifehacker is rating the five best Podcast managers…

“Podcasts offer a fantastic way to catch up news, listen to radio shows, and get great media delivered right to your computer (they’re like newsreaders for media). Check out these five popular podcast managers and let the entertainment come to you.

Last week we asked you to share your favorite tool for managing your podcast subscriptions. (The term for downloading a podcast is actually podcatching, and a podcast manager is a podcatcher—the more you know!) We rounded up the top five nominations, and now we’re back for you to review them and cast your vote for your favorite podcast manager.” Source: Five Best Podcast Managers – Podcasting – Lifehacker

Continue reading “TGIM 2/8/2010”

Teens break up with blogging…

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…and start flirting with Twitter!

“A new study published today by Pew Internet finds that teens and young adults are blogging less and using social networking sites more, with the prominent exception of Twitter.

Pew’s Report surveyed 2,253 American adults and 800 U.S. teens to get a reading of how they use the internet, which gadgets they own, and which social media tools they use the most.” Source: Teens Just Don’t Blog or Tweet [STATS]

Go to the source for the rest of the article. Some of the data will surprise you…

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Small business and social media

Brian Solis
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Just because you’re a small business, doesn’t mean you can’t leverage social media — in fact, it’s quite the opposite…

“Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fact at an advantage in Social Media Marketing as they can focus on hyper-local activity that can offer immediate rewards or at the very least, the real-time feedback or lack thereof says everything about next steps.

A recent survey conducted by Citibank offers a contrary point of view, citing small business executives who believe social networks offer no benefit or promise to expanding their business. This isn’t all that uncommon however. The truth is that without knowledge or direct experience, it’s virtually impossible to envision the potential of something where they’re most likely absent as a consumer themselves.” Source: The Socialization of Small Business | Brian Solis

The article goes on to say…

“Ad-ology published its “Small Business Marketing Forecast 2010″ report that revealed that among the other benefits of social media, lead generation is the biggest benefit of online networking. Other benefits ranked as follows…” Source: The Socialization of Small Business | Brian Solis

You’ll have to go to the source to get the complete ranked list. Comment, call or contact me to discuss how this applies to your business!

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7 tools for the mobile journalist

The e1evation/Envano team has done a great deal of work over the past six months on building the ‘near perfect’ toolkit for the mobile journalist. It comes from our award-winning work covering trade shows for AGCO. Here’s an interesting post on tools for the mobile journalist. Read the author’s take and then you can have my list of tools…

“The multi-function playground that is the smartphone has shrunk the capabilities of a van-sized 1970’s news team into the pocket of a single reporter. Today, front-page news can stream from any individual with a cell phone camera and a Twitter account, as it did during Iran’s election protests last summer. Today, major news outlets, such as CNN, have crowdsourced parts of their newsroom to locally-savvy citizen journalists, often armed with little more than a camcorder.

In addition to the standard smartphone equipment, such as a camera and social networking applications, we’ve compiled a list of five additional tools that can help a single journalist rival a fully-functional news team. With these tools, a mobile journalist can record data, edit clips, and broadcast polished stories as events unfold.” Source: 5 Essential Tools for the Mobile Journalist

Personally? I must be cranky today because I think this list is lame! My list?

  • Apple iPhone [too bad the ATT network sucks so bad! We need a Sprint MyFi as backup…]
  • Kodax Zi8 HD Video camera
  • Posterous
  • uStream
  • Picasa
  • A notebook computer
  • And a Humvee Combat Vest to put all the equipment in!

Our key to mobile journalism is to assign the right duties to the right assets, be they people or products. Comment, call or contact me to discuss how this applies to your business…

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Framing your social media efforts

When Chris Brogan speaks, I listen. This time I take issue…

“There are three main areas of practice for social media that your company (or you) should be thinking about: listening, connecting, publishing. From these three areas, you can build out your usage of the tools, thread your information networks to feed and be fed, and align your resources for execution. There are many varied strategies you can execute using these toolsets. There are many different tools you can consider employing for your efforts. But that’s the basic structure: listening, connecting, publishing.” Source: Framing Your Social Media Efforts

Why? I think publishing goes BEFORE connecting — your online brand is a big part of what people want to connect to, so I think you have to publish first [after listening of course!]. What say you?

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Tactic #9: Leverage the ‘homebases and outposts’ strategy

It has been awhile since I wrote about tactic #8; using branded mail…

Today I’m going to talk about the third pillar of the e1evation system; promoting your online brand and reputation through the leveraging of homebases and outposts. Pillars 1 and 2 are ‘finding your passion’ and ‘publishing’. Once you’re publishing and you’ve found your voice, it’s time to promote your content through the use of social media outposts. Chris Brogan starts us off here…

“Social networks are great places to meet new people, to build new business relationships, and to learn about information from non-traditional sources. But another great way to use social networking sites is as an outpost. What do I mean by this? It turns out that people getting to know you on social networks might also find your content for the first time, and/or something you post to those networks might bring you an opportunity that wouldn’t immediately come to you in other ways. ” Source: Using Outposts in Your Media Strategy

I first noticed the power of leveraging social media outposts during my ‘reign’ as one of the top political bloggers in Wisconsin. I noticed during that time that if I would cross-post to Facebook or some other social media tool, that the post would get more traffic. Although this idea seemed original to me, I found that other great minds like Chris Brogan and Darren Rowse were already heading down this path… Continue reading “Tactic #9: Leverage the ‘homebases and outposts’ strategy”

Google Reader and Feedly

John Jantsch is validating what I’ve been telling you for months

“If you use an RSS reader to subscribe to and read blogs (and you should) then you know what a great tool it can be to keep you up to date, well-read and inspired.

I’ve used the free Google Reader tool for a long time and love it’s simplicity. However, a reader of this blog (Rob Kirby) pointed out a very cool tool called Feedly that takes my subscriptions and creates a much better looking magazine like interface. To me better looking translates into more useful when it comes to scanning a hundred blogs or so. Feedly immediately brought all of my feeds and organization folders over from Google so set-up was instantaneous.

But that’s just the beginning. Feedly is a Firefox add-on that functions using my Google Reader account so all my Feedly activity is still saved to Google Reader. Adding blog subscriptions as simple as a click, but I can also pages I find, video, images, anything I want to bookmark and organize. I can share and email articles I find and the tool analyzes the content I seem to like and gently suggests where I might find more.” Source: A Beautiful Way to Read More Blogs | Small Business Marketing Blog from Duct Tape Marketing

Go to the source for the rest of the article! Perhaps you’ll like his version better… ;-)

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Slate vs. State

Jobs vs. Obama in the ultimate ‘reality distortion field’ knockdown. Who won? The results may surprise you…

“Two events dominated discussion last week: the unveiling of Apple’s iPad and President Obama’s State of the Union address. Leading up to last Wednesday, many wondered if Apple’s event would overshadow Obama’s. On social media, that was certainly the case.

Monitoring Twitter, YouTube, Facebook, blogs and the rest, social media analysts at Viralheat found over half a million mentions of the two happenings. Those mentions were overwhelmingly related to Apple’s new tablet computer.

As the infographic explains, however, even if Apple had the buzz, Obama brought the honey. Generally, 42% of Apple’s mentions were positive and 46% were indifferent, whereas 65% of his mentions approved of Obama’s address and only 19% were indifferent.” Source: The Slate Walloped the State in Social Media – apple ipad – Gizmodo

Go to the source to read the analysis…

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Thoughts on ROI and social media

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A prospective client asked me this yesterday: “I read through it [referring to this post] and was looking for how it translates into measurable business benefits such as client satisfaction, increased inside sales, increased referrals, etc – can you point me to any of these indicators with regard to this AGCO initiative?”

As I ponder how to respond, I’m considering these words of wisdom from Mitch Joel on the topic of social media ROI…

“How do you measure success? If this were a high school cheer, it would probably end in: “R-O-I!”

Ahh, the elusive ROI is Social Media. If yesterday’s Blog post (Social Media Gurus – That Old Chestnut) didn’t provoke some thought and commentary, then trying to crack the elusive Social Media ROI will surely get your noodle boiling. Richard Binhammer (from Dell’s Social Media team) gave a private presentation yesterday and when one of the audience members asked about how Dell measures the ROI of their Social Media strategy, Binhammer responded that ROI was nothing more than an accounting term and probably has little to no place when it comes to measuring the success of any Social Media marketing initiative.

How would that make your clients, team members and supervisors feel?

Pushing Binhammer’s comments further, he also said that if you’re looking for the ROI in the campaign, you’ll probably spend too much time, budget and energy just trying to figure out what your definition of ROI is, and concluded by saying that he doesn’t think about ROI, rather he looks at the overall business objectives and if Social Media can help him meet those objectives, then that is what is ultimately the most important thing.

Let’s repeat: forget the ROI and look at the business objectives.

In looking at business through this prism, Dell has changed the way they do business and – in doing so – they have made lots of money by being engaged and using everything Social Media that is under the sun. In a more primal way, they’re focused on using Social Media to meet practical business objectives and not looking at the overall ROI. In thinking about Social Media and how it can help in overall business objectives, it does make things a lot easier to swallow.” Source: Killing ROI | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image

Binnhammer’s perspective means alot as Dell is one of the few major brands that are thriving in a down economy. Coincidentally, they are ranked #2 for ‘deep brand engagement’ amongst the 100 most valuable brands as ranked by the ENGAGEMENTdb study which concludes that ‘deep brand engagement correlates with financial performance’…

Relative to AGCO, do I have data that shows that a customer purchased a new combine as a direct result of a video we posted to YouTube? Hardly. What we do see at AGCO is this: Stock has risen since the time AGCO actively engaged in social media…

“SmarTrend identified an Uptrend for AGCO (NYSE:AGCO) on October 27, 2009 at $29.61. In approximately 3 months, AGCO has returned 9.1% as of today’s recent price of $32.31.

AGCO is currently above its 50-day moving average of $31.71 and above its 200-day moving average of $29.11. Look for these moving averages to climb to confirm the company’s upward momentum.

SmarTrend will continue to scan these moving averages and a number of other proprietary indicators for any shifts in the trajectory of AGCO shares.” Source: AGCO Upward Momentum Looks to Continue (AGCO) – Comtex SmarTrend Alert

Is there any other more important measurement?

I don’t claim for one minute that AGCO’s momentum is due entirely to social media. I do claim that it has a lot to do with the social media ‘state of mind’. Snap! I went there, as my teenage son would say. What I mean is this. When business results start going south, someone within the organization will usually say ‘we need to return to the ‘blocking and tackling’ [or fundamentals or get back to basics] of our business. One of the fundamental disciplines of social media is listening to what the internet as a whole and customers in particular are saying — the most fundamental of all business fundamentals and the first thing that successful companies have historically stopped doing!

More to come…

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Damn, we’re good!


I’m a little bit torn between two conflicting philosophies of self-promotion here. Woody Hayes always said “when you get to the endzone, act like you belong there”. On the other hand, it’s a sad dog that can’t wag his own tail, so please forgive a little tail wagging on my part…

Earlier this week, I posted about the work we’re doing with farm implement manufacturer AGCO. Yesterday Wunderkind Public Relations of Atlanta said that while “Georgia’s top public and private companies scored a D for social media engagement in 2009”, e1evation’s client AGCO was one of only four brands in the state singled out for their excellence in the social media space…

Four Georgia companies received perfect scores: AGCO Corp., the Coca-Cola Company, Delta Airlines, and Infor Global Solutions. These companies utilize a variety of channels to create an interactive dialogue with customers, prospects and employees. On the other hand, thirty-one companies received a score of 2 or less, and all but one company is using some channel of social media. Data also concluded that public companies as a whole, whether B2C or B2B, are more engaged (2.36) than private companies (1.92).” Source: New Research Reveals Georgia Companies Lack Social Media Engagement — ATLANTA, Jan. 28 /PRNewswire/

Now I’m sure there are a lot of great social media consultants in Georgia, but when AGCO needed a social media plan, they turned to the e1evation/Envano team from Northeast Wisconsin. As AgWired reported…

“One of the recommendations Sue makes is to not be afraid to get started with social media. She says that there are some great consultants out there who can help you too. I’ll use this opportunity to make a little plug for Todd Lohenry with e1evation, Inc. [sic] who has worked with AGCO.” Source: AgWired » Blog Archives » AGCO Shows How To Go Social

The e1evation/Envano team offers a unique combination of expertise and value and we’re just down the road. Comment, call or contact us to talk about how we can help you bridge the social media gap in your firm…

5 reasons why Gmail rocks!

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Lifehacker says…

Email as a technology has been around for decades, and thanks to wide spread adoption and popularity, it isn’t in danger of disappearing. Check out the five most popular email clients to help you wrangle your email.

Earlier this week we asked your to share your favorite email client. We didn’t restrict the voting to only stand-alone email applications or web-based email clients, but we did specify that if you voted for a web-based tool it had to have distinctly client-like features—such as Gmail’s ability to fetch and sort email from other sources. The email Call for Contenders was one of the most popular we’ve ever had, with over 1,000 votes logged. Source: Five Best Email Clients – email clients – Lifehacker

The poll is one of their most popular ever and Gmail is kicking it! Here were the results when I voted…

I won’t lie — I have been a massive fan of Gmail since day one — I’m convinced [to paraphrase Benjamin Franklin’s famous quote on beer] that it is ‘proof that God loves us and wants us to be productive’. The benefits are too numerous to mention, but here are a few that pop to mind at this moment…

  • The ability to search your email using a special Google syntax means you’ll rarely [won’t say never] lose another email
  • Ample storage for all your email and documents online so that important stuff is always available
  • The ability to use Gmail as your corporate email through Google Apps
  • As a web-based product it’s completely cross platform and available from computers down to smartphones
  • It gets better almost daily whereas other email clients must go through a long development cycle to provide updates

btw, I still use Outlook and Thunderbird daily, and I have used AppleMail and tried the Postbox beta [Note: you can use them all in conjunction with Gmail if you’d like]. None of them can touch Gmail’s ability to simply and effectively process that never ending river of correspondence. Nothing’s worse than knowing the answer is in your inbox but not being able to find it — I see colleagues wrestle with their email clients every day trying to solve problems that are simple for Gmail users. Sigh. If only they knew how to use Gmail like I do…

Comment, call or contact me to discuss how this applies to your business — I’d be happy to demo why I think Gmail is such a compelling product for EVERYONE…

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How to fail in 2010

I had the privilege earlier in my career to work closely with the great Jeff Martin [the guy Steve Jobs credits with the ‘Think Different’ campaign and you know Steve Jobs doesn’t often give credit!]. Jeff’s response to stupid ideas was to say ‘Well, that’s a great going out of business strategy’. My friend Dana VanDen Heuvel outlines some great ‘going out of business strategies’ in this guest column in the Green Bay PressGazette…

Congratulations! Your business made it through 2009, one of the toughest years since the Depression, and now you’re ready to accelerate into the rebound. After all, optimism is one of the hallmark traits of most successful business people. We know that we can’t sell in the past and believe that the best lies ahead of us.

There are a few things that can, if you do them, hinder your progress immeasurably, virtually sealing your demise in the New Year. If you do these things, failure is all but assured. However, if you heed this advice and act positively in the other direction, your success is all but guaranteed. Source: Guest column: How to fail in business in 2010 | greenbaypressgazette.com | Green Bay Press-Gazette

Go to the source to get 6 pointers on creating your own personal ‘going out of business strategy’…


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Afraid of making mistakes online?

Get over it!

“Risk aversion is the number one reason that people and organizations fail to tap the full power of social media. People often tell me that they can’t afford to make a mistake online, because any error will be just one Google search away for anyone to see, forever.

Unless you’re prepared to risk the occasional mistake, however, you’ll never do anything interesting enough to earn real attention or foster real conversation. Even more crucially, you’ll never develop the social media fluency that comes from making, and then learning from, your own mistakes.

Of course, it’s hard to embrace the upside of online mistakes in a culture that avoids admitting failure, on- or offline. So let me do my part to chip away at the fear of failure by sharing four of my own cringeworthy social media moments. Here they are.” Learning from My Online Mistakes – The Conversation – Harvard Business Review

If you’d like to read more about Alexandra Samuel’s online boo boo’s go to the source — if you’d like to make some of your own, contact me! I can help you get over it… ;-)

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Electronic media usage by children reaches record high

USA Today
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Apparently electronic media is equal to a full time job for most kids…

“The findings, out today in a Kaiser Family Foundation survey of 2,002 people ages 8 to 18, show that young people spend seven hours and 38 minutes using media in a typical day — up from six hours and 19 minutes a decade earlier.

About the only thing that seems to be fading: ink. Though daily book readership has held steady at about 47% since 1999, the percentage of young people who say they read a magazine every day has plummeted from 55% to 35%. It’s worse for newspapers, down from 42% to 23%.

Electronic media are now “a part of the air that kids breathe,” says Vicky Rideout, director of Kaiser’s Program for the Study of Media and Health.

African-American and Hispanic kids spend nearly one-third more time each day with electronics than white kids. Among other findings:

  • Cellphone ownership has increased sharply since 2004, from 39% to 66%.
  • Ownership of iPods has jumped even more since 2004, from 18% to 76%.
  • 20% of kids’ media comes via mobile devices.

The near-ubiquity of mobile devices has had a profound effect on kids’ free time, filling up “the insterstitial spaces” in their daily lives, says Amanda Lenhart of the Pew Research Center’s Internet & American Life Project. She jokes that iPods and cellphones may be this generation’s “magazines and chewing gum,” harmless ways to fill time.” Source: Kids’ electronic media use jumps to 53 hours a week – USATODAY.com

What does this say about our culture? Our future? The future of newspapers? I have a thousand questions. What about you?

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