Tag: 5 Minute University

The ‘Holy Trinity’ of personal information management…

One of the most important things thinkers who aspire to thought leadership need to do is to effectively manage the information they need to nurture and nourish their expertise…

I firmly believe the single most important issue in social media is not whether or not it works to generate leads; rather, how can I add social media to my already overflowing plate and still get home for supper. I think the first place where people can find additional time in their day is by more effectively handling e-mail. Conversely, I think it’s pretty difficult to think about the idea of becoming a thought leader if you have thousands of unread e-mails in your inbox especially when e-mail can be so easy to manage…

The first of the holy trio is Gmail. There are a lot of tips and tricks that you can apply to Gmail however I don’t think any one of them is more important than this: using e-mail for what I called just-in-time information — information that affects relationships and revenue. Everything else belongs somewhere else! If your e-mail inbox doesn’t look like this then you’re going to have a hard time adding the extra work that you need to do to establish your thought leadership position…

Your inbox CAN look like this most of the time...
Your inbox CAN look like this most of the time…

The second member of the holy trio is feedly. I use feedly to track the sites, searches and sources that nourish my expertise. Instead of chasing information around the Internet I make the things I need to know flow to me. Because feedly is completely cross platform down to the smart phone level I can use it in Mac, Windows or Ubuntu [I prefer Chrome as my primary browser and all three] or on an Android or iOS device. Feedly gives me the ability to create a virtual newspaper jammed with the best content in the world and it’s free! It also allows me to quickly share the good things I find…

Use feedly to create a virtual newspaper that nourishes your expertise...
Use feedly to create a virtual newspaper that nourishes your expertise…

Last but by no means least is Evernote. Evernote is a cloud-based app that is completely cross platform down to the smart phone level so I can access the things I save from anywhere…

Evernote is the best platform for saving and sharing great information...
Evernote is the best platform for saving and sharing great information…

These three tools together give me everything I need to effectively manage the information I need to continually refresh my expertise. In the following screen cast of show you some of my favorite tips for using all three:

http://www.youtube.com/watch?v=m2X8YIK8Qrw&feature=youtu.be

These are just the first three tools in my workflow — you can find more ideas here. If you could use some help managing the information you need to stay on top your game please contact me and ask me about personal digital coaching…

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After the fact; applying ‘Einstein’s Razor’ to transformational ‘thought leadership’ marketing…

recite-19082-1012712135-u7btyl

Earlier this week I had the opportunity to speak to a group of interior designers about how to become known on the Internet. It was one of the most enjoyable presentations I have given in a long time because 97% of the audience were lovely females from co-eds at UWSP to practicing interior designers, but I digress…

Many people in this audience were new to social media and it quickly became clear that the primary focus should be what’s the least amount of tools and work I can do to get started in the social media space. The conversation around that topic inspired me to come up with the following diagram and the explanation that follows it. I hope you find it useful…

mecosystem too

Questions? Feedback? Comment below or connect with me so we can talk about how this applies to you and your situation…

By the way, here’s a copy of my opening presentation…

…and a link to my notes…

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Over at Lifehacker today, they’re talking about the Dark Side of Getting Things Done [GTD] but here at e1evation, llc, it’s all rainbows and unicorns and we’re talking about how to apply Getting Things Done [GTD] to the curation process…

Now if you haven’t read David Allen’s classic productivity work, this would be a great weekend to do it. You can click the image to the right in order to purchase and download a copy to your Kindle or Kindle software immediately. I like to repost he Getting Things Done [GTD] workflow diagram as a reminder of the options…

…in this screencast we’ll be using Google Reader as the ‘in basket’ and the ‘stuff’ we’ll be processing is the articles that come from our trusted sources. We’ll be using Twylah and Power Tweeting to process our actionable items. Give it a view…

Why Twylah?

Questions? Feedback? Want to apply Getting Things Done [GTD] to your curation process? Use the form below or connect with me in social media…

[ contact-form] [contact-field class="zem_slink" title="Record label" href="http://en.wikipedia.org/wiki/Record_label" rel="wikipedia" target="_blank">label</a>="Name" type="name" required="true" label="Name"/] [contact-field label="Email" type="email" required="true"/] [contact-field label="Website" type="url"/] [contact-field label="Comment" type="textarea" required="true"/] [/contact-form]
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Buffer rocks! Here are a few reasons why…

A few weeks ago, I did an epic post on ‘supercuration’ tools — here it is, just in case you’ve misplaced it. Tops on my list of those tools is Buffer, a great freemium app that takes much of the pain out of curation and sharing. Here’s my take on it and why I think it belongs in YOUR social media workflow…

Questions? Feedback? Here’s a link where you can get started…

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‘Non-modal’? You’ll have to watch the video! :-D

[listly id=”1ey” layout=”full”]

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Here’s another ‘5 Minute University’ session. This time on one of my favorite tools, Evernote…

Here’s a bonus riff that I just added!

Here’s an outline of the topics…

1 Why Evernote?

1.1 Google Notebook replacement

1.2 Addresses the ‘collection bucket’ issue

1.3 Key features

1.3.1 Capture anything

1.3.2 Access anywhere

1.3.3 Find things fast

2 e1evation ‘seal of approval’

2.1 Free or freemium

2.2 Platform independent

2.2.1 Browser

2.2.2 Standalone app

2.2.3 Smartphones and tablets

2.3 “Never use two tools where one will do”

2.4 ‘Swiss Army Knife‘ of collection

3 Inputs

3.1 Notes

3.2 Files

3.3 Images

3.4 Audio

3.5 Bookmarklet or Shareaholic

3.6 Email

4 Syncs flawlessly

4.1 All computers

4.2 Web

4.3 Smartphones, too!!!

5 Sharing

5.1 Facebook

5.2 Twitter

5.3 Other Evernote users

6 Want more?

6.1 Todd Lohenry

6.2 e1evation, llc

6.3 http://elevation.company [You are here!]

6.4 todd@e1evation.com

6.5 920-265-1614

Comment or ‘connect’ to discuss how this applies to you and your organization…

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Long before I was a website developer, I was in sales and sales management. The other day, I had a convo with a fellow sales puke and we were discussing the top 3 sales movies of all time. They were, in our opinions, Glengarry Glen Ross, Boiler Room and, of course, Tommy Boy! Here’s the best sales team meeting of all time imho [warning: NSFW!]…

Blake, Alec Baldwin’s sales manager character says ABC means ‘always be closing’, but if you’re a blogger I say ABC means ‘always be curating’!

In my weltanschauung [worldview for those of you behind on your German], blogging, on one level, is little more than the public e-mailing and bookmarking. After all, what is a blog post but a “to whom it may concern” memo to the world? Because most people save bookmarks and send e-mails and links to one another they already have the basic instincts they need for thought leadership marketing. They are however using tools that are sub optimal for the task at hand. Even the person who has 1 million people in their address book cannot match the reach of a tool that can reach out to 2 billion people on the Internet.

What then are the right tools? I believe they are the 10+ tools in the elevation workflow…

  • Google Chrome
  • Gmail
  • Google Reader and Feedly
  • Shareaholic
  • Posterous
  • WordPress
  • Facebook
  • Twitter
  • LinkedIn
  • MailChimp
  • YouTube
  • Dlvr.it

I firmly believe that anyone who wants to be a thought leader can use this combination of tools to establish their public point of view. Many people are using some or all of these tools but have not aligned them in an optimal fashion.

I want to take a moment to talk about Shareaholic. When teaching social media I tell my classes if you only add one extension to Google Chrome [or Firefox], make it Shareaholic. Why? Because Shareaholic is the one tool that allows you to always be curating. With the Shareaholic extension installed I am always ready to share content to the appropriate channel in my vast Internet publishing empire. Shareaholic, I have said earlier, is the Swiss Army knife of sharing. Allow me to demonstrate…

Curation not only adds authority to your public brand, but it will also rock your SEO. Shareaholic is the secret to my success, because with it, to paraphrase Night Ranger, I’m curating and blogging 25 hours a day…

I believe that the elevation workflow is a kick ass solution for thought leadership marketing. Comment, call or ‘connect’ so we can talk about how this applies to your organization — I’m always available for Personal Digital Coaching on the ‘e1evation workflow’…

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An inside look at my morning routine and the tools I use to bring e1evation.com together…

httpv://www.youtube.com/watch?v=mFHGIoLhyQQ

In case you missed it, I’ve covered Google Reader in depth here, Feedly here, Gist here, and Shareaholic here…

btw, I’m aware this not my best video yet, but I’m learning to use Camtasia which is a powerful, but complex tool. Maybe I should read the manual?!

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This problem has been bugging me since the beginning of the year. Now it’s solved. Finally! […and without the help from the folks at Posterous I might add…]

The pity is, it was so easy and I struggled with this issue for so long. [Sorry about the audio. I’ll have to work on that…] btw, this may seem like a small thing, but it’s really a massive breakthrough that will take the ‘e1evation workflow’ to the next level. Comment or ‘connect’ so we can talk about how this applies to your organization…

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Feed-icon
Image via Wikipedia

Here’s a post on one of my favorite topics. Save your inbox for ‘just in time’ information by sending all your ‘just in case’ information to your newsfeed reader…

“If you’re feeling overwhelmed with the sheer volume of email messages that hit your Inbox daily, try these new ideas that may help reduce your overall email burden without interrupting the incoming flow of information. 

You may also want to check out Getting Email Under Control – a PDF ebook from David Allen where talks about tackling email using the the Getting Things Done methodology.” Source: How to Manage Email Overload with some help of your RSS Reader

I’ve done a 30 minute training session on how to use Google Reader and you can view it here. Give me a call at (920) 486-4798 or drop me a note using the contact from if you’d like to know more…

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httpv://www.youtube.com/watch?v=Wgi0t2ap-us&feature=player_embedded

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…is what I am all about! Yesterday, I had a chance to speak with the folks at the Ashwaubenon Business Association on the topic of ‘Practical, tactical social media’ and here’s my presentation…

btw, this is a custom presentation for them based on questions that were submitted by their group. Those questions are on slide 3…

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Image representing Google Reader as depicted i...
Image via CrunchBase

Yesterday, I passed the 400 post mark. 400 posts over 18 months. Wow! Roughly a post a day for a year and a half. Is that a lot? Is that too little? I really don’t know. What I do know is this — when I use my ‘pass or play’ methodology, traffic to my site increases and my ‘pipeline’ fills…

My good friend [and brother in law] Jim Gilligan has a blog that he’s starting for his life coaching business at EffectiveLiving, LLC. Jim asked me how many posts he should create before he goes ‘live’. I told him a dozen or so is enough to get started but recently I did an experiment and I believe the number at which you start to see good results is closer to 100 over a 3 month period. Here’s a real world case study… Continue reading “400 posts” →

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The Top 3 Tools for Thought Leaders

Here’s a sneak preview of a presentation I’m giving tomorrow as part of a panel discussion at the Business Assistance Center at NWTC. It will be a lot to cram into to 10 minutes…

Top 3 Tools for Thought Leadershttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=top3-100922140731-phpapp01&rel=0&stripped_title=top-3-tools-for&userName=toddlohenry

Questions? Feedback?

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Social Networking in Plain English

via youtube.com

Get it now? If not, call me…

Posted via email from e1evation, llc

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Tactic #4: Use an external blog editor

Last week I covered tactic #3 in the tactics and tools series: blogging. Assuming that all my clients and readers went out and immediately launched a new blog by now you’re thinking to yourself ‘there’s got to be an easier way’. That easier way is to use a blog editor. Not just any blog editor; use ScribeFire. Jon M. of the Affiliate Business Advisor blog writes this:

“I mentioned previously in an older post how I have used various Blog Editing software, some have been good some have been complete crap and some fall, somewhere in the middle.

I just want to mention one that I have been using now for quite some time. Previously I was using software called Post2blog and I worked closely with the designer to add features in that I thought would make it better.

After Microsoft came out with their free Windows Live Writer software, the owner of post2blog decided to call it a day, and with it a number of features stopped working.

So i [sic] moved over to windows writer. I started to find that has numerous issues and was extremely slow to use. Posting videos was a nightmare though I believe they have fixed that now.

At which time I began looking for another editor to use to post to my multiple blogs.. i came across Free Scribefire which at the time seemed excellent but once again I found a ton of issues like you couldn”t align images which was a pain, they also had a number of other issues.. Yet I could see that it had potential if only the creator would fix some of the issues.

Well I have to say that the creator took the feedback from his users very seriously and I kid you not… within a matter of a month or 2 he had output at least 4 to 5 new updates to Scribefire… taking into account pretty much all of peoples requests.

Yet still there seemed to be a few issues that I ran into so i decided to create a video to show the owner..

And once again the owner took seriously the feedback and within a week had a new update out which included some of my suggestions

I stand behind this as its not only FREE but the support is by far some of the best support I have seen provided for a free based application.” Source: Internet Marketing Blog – Making Money Online » Blog Archive » Scribefire Review

Jon also put together a nice video review which you can view here…

Why use ScribeFire?

  1. You want to easily be able to slurp content from websites you visit.
  2. You want additional features or enhancements like Zemanta.
  3. You edit multiple blogs and want a way to quickly update them all.
  4. You want to actively manage pings and technorati tags.
  5. You want an easy way to generate ad revenue.

Slurp content? What is that you say? Here’s a video — easier to show than tell…

I’m a little bit rushed today — my focus is on gettings things in order before my trip to Germany Friday so I may have missed a thing or two. You can always ask a question in the comments or via the contact page. One final note; I would have liked to write about Windows Live Writer which had shown some promise, but due to the pissing match between Firefox and Microsoft, the Windows Live Writer add-on for Firefox does not work with the current version. If you’re an Internet Explorer user, you may want to evaluate that solution as well…

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