One of the most important shifts to understand in marketing and sales today is the new mental model for marketing uncovered through Google research called ZMOT:

Marketing experts explain the four moment model of consumer decision-making, and how to capitalize on the Zero Moment of Truth. Mass media campaigns must account for all the ways consumers can now discover products. Plus, hypertargeting at the beginning of the consumer journey gives a brand more time and opportunities to win customers. The key is to embrace fragmentation and leverage digital tools to talk to the right customers at the right place and time.

Winning the Zero Moment of Truth – A New Mental Model – Think with Google.

Learn more here:

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Interesting thoughts on remembering out of Australia:

Two people walk into a seminar: one takes photos, video and an audio recording of the presentation, while the other takes hand-written notes. Which person do you think will better recall the information?

The former can use their digital notes to create something new that builds on the topic, the latter – not so easy.

Yet we still keep reading reports, such as one recently in New Scientist, which suggest that writing notes on paper gives a person a definite advantage in terms of remembering content. That report was based in part on an article in Psychological Science on the advantages written notes have over those typed on laptops.

The argument has been around for many years and is usually based on the idea that handwriting is slow and deliberate which allows the reader a deeper understanding of ideas and information, and therefore a better ability to remember it.

That, so the argument goes, is at odds with digitally recording ideas which typically is a quick, haphazard action that limits understanding and therefore recall.

Similar arguments are made over our ability to remember things that we read from a screen, such as a smartphone, tablet or e-reader, as opposed to a paper-printed form.

My question, though, is should memorising information still be a priority?

Source: How To Use Your Memory Properly In The Digital Age | Lifehacker Australia

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