Another good article from Mike Blumenthal via BrightLocal:
The Google Q&A feature presents a brand new minefield for business owners to navigate. Here, local SEO luminary Mike Blumenthal shows you how to use Google Q&A for businesses and explains how to counteract the bad while making the most of the good.
This is our Deep Dive Into Local from February 7th, 2018. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion.
According to Google, mobile searches that include “best” have grown by more than 80 percent in the past two years.
Searches ending with “to avoid” have grown 1.5 times in the same span.
Searches for “worst” are also on the rise.
“Is ____ worth it” mobile searches grew by more than 80 percent.
Solis believes the increase in these kinds of searches indicates that consumers trust brands less and trust each other more. In addition, the proliferation of more powerful mobile phones makes mobile consumers better equipped to do in-depth research on the fly in their social networks and the channels they trust.
What if you knew you’d be the last
to touch someone?
If you were taking tickets, for example,
at the theater, tearing them,
giving back the ragged stubs,
you might take care to touch that palm,
brush your fingertips
along the life line’s crease.
When a man pulls his wheeled suitcase
too slowly through the airport, when
the car in front of me doesn’t signal,
when the clerk at the pharmacy
won’t say Thank you, I don’t remember
they’re going to die.
A friend told me she’d been with her aunt.
They’d just had lunch and the waiter,
a young gay man with plum black eyes,
joked as he served the coffee, kissed
her aunt’s powdered cheek when they left.
Then they walked half a block and her aunt
dropped dead on the sidewalk.
How close does the dragon’s spume
have to come? How wide does the crack
in heaven have to split?
What would people look like
if we could see them as they are,
soaked in honey, stung and swollen,
reckless, pinned against time?
16And he told them this parable: “The ground of a certain rich man yielded an abundant harvest.17He thought to himself, ‘What shall I do? I have no place to store my crops.’
18“Then he said, ‘This is what I’ll do. I will tear down my barns and build bigger ones, and there I will store my surplus grain.19And I’ll say to myself, “You have plenty of grain laid up for many years. Take life easy; eat, drink and be merry.” ’
20“But God said to him, ‘You fool! This very night your life will be demanded from you. Then who will get what you have prepared for yourself?’
21“This is how it will be with whoever stores up things for themselves but is not rich toward God.”
It was common amongst my friends from Wheaton College [Alma Mater of Billy Graham] to impersonate him by saying “I was talking to the Queen the other day and I says Queen, what are we to do?” I did not know until this last year’s episode of The Crown about the ‘special friendship’ that existed between Billy and Queen Elizabeth…
Bright, shiny objects! 
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