Larry King Live Ends, the Web Reacts

I Tweet Therefore I Am

The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us as individuals and also as a global society.

Twitter’s simplicity is part of its brilliance. The ability to interpret, analyze and in turn, predict behavior, currently sets it apart from most other social networks. Twitter has become a human seismograph,  measuring and broadcasting the pulse of not just the Web, but also world and local events. News no longer breaks, it Tweets. And if you’re plugged-in to the human seismograph, you are part of a movement, one that defines trends and distributes information before the rest of the reverberations are felt across the rest of the world. You become part of the new information system.

In many ways, Twitter’s openness creates a new genre of digital anthropologists, sociologists and ethnographers.  Twitter users reveal the state of all things captivating attention and inspiring action, all in real-time. As new found social scientists, we learn everything. Most notably, we can pinpoint how Twitter, as well as Facebook, is transforming popular culture and the behavior that defines it.

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Migrate Delicious links to Google bookmarks

Del.icio.us is arguably the most popular online bookmarking service around, and also doubles up as a social media website to provide traffic to websites. Del.icio.us is owned by Yahoo.

However, with the recent attempts of Microsoft to take-over Yahoo, your bookmarks may not be as safe as you believe. Many have raised their concerns about the future of their Flickr images and Del.icio.us links if and when Microsoft acquires Yahoo. (Note that as of writing this post, Microsoft has officially withdrawn their bid for Yahoo, but most experts suggest that it is only to drag down Yahoo’s stock prices before attempting a hostile takeover; also, some investors of Yahoo are pressuring Yahoo board to go back to negotiations).

Google Bookmarks is a lesser known bookmarking service. With Google being the internet giant that it is, chances of a collapse is minimal. Just about everyone and their aunt has a Gmail account, so you already have the account required to start using Google Bookmarks. As regards privacy of your bookmarks, Google already knows your contacts, search history, browsing history and trends (unless you keep away from Google completely) – keeping your bookmarks away will not make you any more secure.

Another advantage of moving to Google Bookmarks is that you can search them more efficiently, including lables and utilize Google’s superior search technology.

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Here’s how to leverage technology at little or no cost

In the old days, newspapers printed what they considered news and we took what they gave us. Now, you can create your own “channel” of news and selected topics of interest. Using Google Reader, you choose the content you want to read every day and Google Reader will pull it all together for you into one convenient stream of info. You are in the driver’s seat. Google does all the work for you. Free. You will need to stay on top of market trends so you can make blog posts and interact with others.

Posted via web from Inside Google Reader

Top 10 Twitter Trends This Week

Keep ‘Em Coming Back

Sure you want to grow your business, increase your fans, introduce new products and services, go boldly where no small business has gone before. But let’s not forget the importance of those customers you already have. Remember, keeping them happy and coming back for more will always be easier and less expensive than bringing in new customers or creating new products and facets to your existing business. Here then for the May 7, 2010 Small Business Trends roundup is more about keeping your customers coming back along with other tips and news important to you, the small business owner.

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An army of likable objects: The new Facebook marketing strategy

Since the fan Page was introduced in 2007, marketers on Facebook have been clamoring for fans. Campaigns to drive fan acquisition have ranged from contests to virtual gifts, all in the name of gathering an audience to support future marketing efforts.

StepChange, a leading developer of Facebook campaigns, says that once the brands they work have a good fan base, they shift to fan activation campaigns where the name of the game is to get audience participation. A few leading brands were graduating beyond activation into programs designed to monetized their most active fans. Then, Facebook deprecated fans and renamed them likers, which changed everything.

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Ten Best Practices of Online Engagement

Congratulations!  You have entered the world of social media and are actively listening, monitoring, reading, and dipping your toes into engaging in conversations. You are monitoring social media mentions and measuring sentiment of yourself and your competitors. Moreover,  you are tracking larger industry trends, trying to understand what customers want, and listening for purchase intent. But as you know, listening is only the beginning stage of what you should be doing as part of your social media approach; engagement will make or break your efforts – after all, if no one talks to you online, the whole thing is a failed attempt. If you know what to listen for and how to separate signal from noise, it should propel you towards action and engagement the right way. If social media is a blend of art and science, engagement is definitely the art of it. If you approach it in a heavy-handed or inauthentic way, you may scare people off and mar your reputation. All too often we see companies and brands use these “new media” channels with “old media” mentality: in a race to amass the most Twitter followers regardless of their engagement with the brand, or broadcasting a message one-way instead of a two-way conversation. Here is a quick list of Do’s and Don’ts to help guide your engagement efforts. Below are items 1-5 of my top 10 practices.

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Top 10 Twitter Trends This Week [CHART]

Follow the ‘via’ link for more…

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Top 10 passwords you should never use

For most people who experience a password hacker in real life, they find out too late that using a strong password is important.  Like the kid who think he is invincible and jumps off the roof because he doesn’t believe in gravity, having your website, Facebook account, or your system’s server hacked into is a lot like the ground smacking you in the face.  Gravity does exist and so do bad people who would love to gain access to your life and wreck havoc.

According to a report, most users still haven’t answered the call by security experts to implement more robust passwords. In fact, in a list of the most easy to hack passwords, simply typing ‘123456’ took a truly forgettable top prize.

Security firm Imperva recently released its list of the passwords most likely to be hacked based on 32 million instances of successful hacking. Imperva named their report “Consumer Password Worst Practices,” and some of the entries near the top are truly simple and could lead to theft or identity fraud.

Top 10 Worst Passwords
The following is a list of the most predictable passwords, and should not be used under any circumstances (Source: pcworld.com):

123456
12345
123456789
Password
iloveyou
princess
rockyou
1234567
12345678
abc123

Hopefully you don’t see your current password on the list, but if you do or don’t, it doesn’t really matter.  Most people have a simple enough password that it could be hacked by someone who knows what they are doing.  Even if you have a better than average password, you may be like the millions who a. never use it or b. use it for every account they own.  After all, who wants to remember all those passwords!

We’ve all received those Phishing emails from people trying to gain access to your various accounts, right?  Facebook, MySpace, Banks, and Twitter.  Well, if you fall for one of those emails and they figure out one password, they then check to see if you’re using the same password on the other sites too.

If you are using social media, most of your other accounts are visible to everyone so they can connect with you and that makes you vulnerable to getting hacked.

How to Strengthen Your Passwords
Other key findings in the report: it seems that almost 1 in 3 users choose passwords comprised of six or fewer characters; more than half use passwords based on only alpha-numeric characters; and almost 50 per cent used variations on their name, popular slang terms, or simple strings of consecutive characters from the average QWERTY keyboard — such as ‘asdfg’.

Imperva has made several obvious recommendations, suggesting most users adopt passwords with at least eight characters and to mix those characters between upper and lower case letters, numbers, and symbols. Passwords should be simple enough that they won’t be too easily forgotten, but the idea is to make cracking the code virtually impossible for either an unknown or known hacker.

About this article: Dennis Faas is the CEO and Chief editor of Infopackets.com: a daily, digital publication dedicated to MS Windows, computing, technology trends and solutions to real life computing issues: all written in simple English. Subscription to Infopackets Windows Newsletter is free. Visit us today! http://www.infopackets.com

So, how do you create a password that is easy to remember, unique for each account, and extremely difficult to hack?  I want to give you the answer! Leave a comment on this post and let me know what you think.  I’ll post the answer to the question soon.

Kirk Anderson
Guest Contributor

Kirk is owner of Interactive Business Solutions, a Business and Marketing Development Consulting company in Northwestern Wisconsin.  He works with small and medium size businesses to to implement technology solutions that help a business become more productive and profitable.  Interactive123.com

7 social media tools for the news media

If I were a news media journalist what social media tools would I use to make my job easier? I attended a social media panel this morning hosted by news media journalists moving into the social media space and it made me think a lot about what tools I would use if I were in their shoes. Here’s what comes to mind…

First of all, I’d act like an editor and treat the millions of content creators on the internet as my personal little cub reporters. I’d harvest their content and build my stories using the following tools:

When it came to sharing the stuff I’d found, I’d use Shareaholic and some combination of the following tools to promote my reporting:

btw, I cheated on the first line — there are really nine tools in this post, but Google Reader + Google Alerts + Feedly all act as one unit to deliver a ‘virtual newspaper’ or magazine jam packed with valuable source content. Socialmention and Tweetmeme are good for ‘taking the pulse’ of a topic. The other tools depend on what type of tools are use for promoting content that’s been posted online. It kind of assumes the media outlet has a YouTube channel, etc., but that may be a pretty big assumption. Personally, I think the combination of Shareaholic + Posterous is the killer combination for promotion. Learn these two tools and you’ll be able to grab content FROM anywhere and post it TO anywhere so easily that you’ll be able add all those additional posting responsibilities without breaking a sweat!

If this list seems daunting or the post has you scratching your head, comment, call or contact and I’ll break it down for you. Happy deadlines!

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No surprise here!

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Image via CrunchBase

Apple is dominating the smartphone market and Google is giving them a run for the money with the Android OS…

“comScore has released a report on the state of the US mobile market from September to December 2009, and it shows that the recently established trends of Android and iPhone growth don’t show signs of ceasing.

In December 2009 RIM was still the leading mobile smartphone operating system in the U.S., with 41.6% market share, a slight drop from 42.6% from September 2009. Apple has risen from 24.1% to 25.3% in that same period, and Google (Google), although still in the fifth place, has doubled its market share – from 2.5% to 5.2%.” Source: Apple Grabs 25% of the Smartphone Market, Android Doubles Market Share

The big losers? Blackberry [RIM], Microsoft and Palm…

Smartphones are an important technology tool for thinkers and thought leaders; picking one that works with your online world is important! More than just a flashy accessory, smartphones can be a key component of an overall communication strategy. Comment, call or contact me to talk about what this means to you and your business…

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TGIM 2/8/2010

I love Mondays! I get to go back to work at my quiet office with a supercomputer and a fast internet connection! Can’t wait…

In the meantime, Lifehacker is rating the five best Podcast managers…

“Podcasts offer a fantastic way to catch up news, listen to radio shows, and get great media delivered right to your computer (they’re like newsreaders for media). Check out these five popular podcast managers and let the entertainment come to you.

Last week we asked you to share your favorite tool for managing your podcast subscriptions. (The term for downloading a podcast is actually podcatching, and a podcast manager is a podcatcher—the more you know!) We rounded up the top five nominations, and now we’re back for you to review them and cast your vote for your favorite podcast manager.” Source: Five Best Podcast Managers – Podcasting – Lifehacker

Continue reading “TGIM 2/8/2010”

Staying on top of trends…

httpv://www.youtube.com/watch?v=PJKGgbVx28k&feature=player_embedded

Questions? Feedback? Leave a comment or use the contact page to reach me…

3 ways for small businesses to save money on IT

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Regardless of what the government says, most business owners feel we’re still in a recession…

“The recession is cutting into small and midsized businesses’ IT spending, and some industries are hurting more than others, according to the results of the latest IT Effectiveness Index (ITEI) survey.

The ITEI is a benchmarking tool that measures the technology effectiveness of small and midsized businesses. (Small Business Trends is one of the partners of the study.) According to the latest survey, the manufacturing industry has been hit hardest, with 66 percent of people in this industry delaying, halting or canceling IT projects, and a similar number reducing capital expenses.

Also hard hit were the communications industry (at 55 percent), wholesale businesses (52 percent) and service providers with 48 percent reporting an IT spending slowdown. Not surprisingly, the computer industry was the least affected — only a third of the respondents in that industry said their IT projects had been affected by the recession. And the woes don’t end there. Half of the manufacturing industry respondents said their IT operations were either understaffed or critically understaffed. Thirty-three percent of service providers said the same, as did nearly a quarter of the respondents in the computer industry.” Source: SMB IT Budgets and Staffing Hit Hard by Recession | Small Business Trends

From where I sit, most small businesses squander money unnecessarily by not thinking about saving money where possible on IT. Here are three easy ways to stretch your technology dollar…

  1. Outsource your email and back office collaboration to Google; Google Apps is a powerful, cost effective way to communicate both internally and externally.
  2. Explore using a Content Management System like WordPress as a website; link it to social media outposts to drive your internet marketing.
  3. Get off the Microsoft licensing treadmill; no one NEEDS Windows 7, in face, most end users haven’t mastered XP and 2003 yet. Consider buying older computers on eBay, using Ubuntu, OpenOffice, and other money saving strategies and tactics.

These are just a few of the many ways small businesses can stretch their IT dollars and smart business leaders look to months like December when much of the world loses focus to implement ideas like these. Let’s talk about how you can start the new year with more cost effective tools for IT…

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Blogs Surpass Newspapers & Magazines in Popularity on Google

“Google Trends, a service that lets you compare the world’s relative interest in particular topics, suggests that blogs’ popularity have surpassed that of newspapers or magazines, at least on Google.

And this gap between blogs vs newspapers and magazines is much wider in California and India.” Click the title to see a close-up screenshot with data for the last 30 days…

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