As I was eating lunch and reading the news in Feedly, the thought occured to me that I should share this with you!
http://www.youtube.com/watch?v=sICTkKaKS0E
…as much as I am an internet mechanic who helps thinkers become thought leaders! Here’s what I mean…
Yes, I do WordPress websites buy my emphasis is not on high maintenance sites that look pretty and deliver no traffic. I’d rather you think of me as an internet mechanic that can keep your content marketing engine running smoothly. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…
I’ve hit the Twitter wall! Apparently my ‘twitter ho‘ [warning! link NSFW] strategy of follow everyone is tragically flawed…
According to Twitter…
“We do not limit the number of people who can follow you, but we have put limits on how many other accounts you can follow. Every account can follow 2,000 users total. Once you’ve followed 2,000 users, there are limits to the number of additional users you can follow. This number is different for each account and is based on your ratio of followers to following; this ratio is not published. Follow limits cannot be lifted by Twitter and everyone is subject to follow limits, even high profile and API accounts.” Source: Twitter Help Center | I Can’t Follow People – Follow Limits
I have been using a cool new app called SocialBro [I don’t make these names up — I just report them] to aggressively follow more people. Even I didn’t realize there was a limit. Until now. I’ll have to consult with the great Twitter oracles in my network @tommytrc and @mmangen to see where I went wrong. This social media stuff can be tricky — even for an instructor that supposed to know it all [remember, all is a lot to know!]. I’ll report back on what I learn next Thursday — twitterday @ e1evation!
In the meantime, if you’re interested in Twitter trends, you might like this screencast I did a few weeks back on how I’m using Getting Things Done [GTD] principles for content marketing. Twitter has become an even more critical part of my social media strategy because of the way I use it now…
Here’s the roundup of the best Twitter articles I read in the past week…
http://storify.com/e1evation/twitter-roundup-for-2-9-2012
Related articles
- This week in Facebook @e1evation (e1evation.com)
- This week in Google @e1evation (e1evation.com)
- Ch-ch-ch-changes to the ‘e1evation workflow’ (e1evation.com)
- The best of e1evation for the week ending 1/21/2012 (e1evation.com)
Google, Gmail, Google Reader, and now Google+ are all a vital part of a content management and marketing for thought leadership system. I use Gmail and Google Reader for content management and Google+ for content marketing. Gmail, and it’s business version Google Apps for Business, are critical for managing what I call ‘just in time’ information — information that affects relationships and revenue. Google Reader is what I use to handle ‘just in case’ information like news and industry trends. Applying this approach to your content management will go a long way toward lightening the load in your inbox, but Gmail features like Priority Inbox, keyboard shortcuts, etc. give Gmail a clear advantage over other email systems, too. Google Reader allows users to create a virtual newspaper that delivers up to the minute reports on the things that are important to your world. Together these Google products are like the peanut butter and chocolate combination of content management. The cherry on top of the sundae is that these Google tools, like so many others, are available as excellent android apps as well!
The best thing about these products is that they are free, or have the appearance of free. Even with news like this report from Mashable, I still think these tools are a good value…
http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1
Google+ is still an unknown variable in my content marketing world. I’m not happy with the way that Google is ‘forcing’ me to use it whether I want to or not, but I am gradually starting to use it as part of my content marketing plan. Sometimes I’m grateful that my social media certification course at Northeast Wisconsin Technical College forces me to be familiar with all these tools! btw, Google Reader is what I consider to be a ‘secret weapon’ for my work. I’ve done several posts on it — here’s a link to a series I did on getting content into and out of Google Reader that you might enjoy…
In the meantime, here’s a collection of the best content I’ve read on Gmail, Google Reader and Google+ in the past week:
[View the story “Trending topics in Google for this week” on Storify]
Related articles
- Google Reader tips and tricks for content management (e1evation.com)
- How to Fight Information Overload (e1evation.com)
- Google+ Announces Gmail Integration (hubspot.com)
- Join the Google+ Revolution Now (crowdshifter.com)
- Google Allows Pseudonyms on Google+, Plans New Privacy Policy (geekbeat.tv)
Sundays are all about blogging here at e1evation. My fundamental belief is that blogging is foundational for content marketing success and that a blog should be at the center of everything you do online. Why? Here are a couple of reasons that come to mind at the moment…
- You own your blog. You do not own Facebook. You wouldn’t build your dream home on rented land — why build your brand on something you don’t own and control?
- Blogs give you more control over how you express yourself.
- Websites that blog actively get 7x more traffic than static sites.
It would seem that big brands are starting to get the picture…
The big three social media platforms, Facebook, Twitter, and LinkedIn, were the most widely used in 2011, followed by YouTube, and publishing a blog. Across the various platforms, brands cited the following adoption levels: Facebook (87%), Twitter (83%), LinkedIn (76%), YouTube (66%), and blogs (57%). In 2012, blogs are expected to gain the most ground: An additional 28% of brands that don’t currently publish a blog plan to do so in 2012—bringing the percentage of brands that publish a blog to 85%. Social Media – Blogs Top List of Social Media Investments for 2012 : MarketingProfs Article
To my mind, blogging is the ultimate ‘content marketing for thought leadership’ tool. Maybe it’s time you took a page from their playbook and started business blogging as well?! Contact me if you’re not sure where to start…
Here are some of the best blogging articles I found this week…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
Sundays are all about blogging…
http://storify.com/e1evation/trending-topics-for-1-29-2012
Related articles
- 20 Social Media Blogs You Should Read in 2012 (pamorama.net)
- The best of e1evation for the week ending 1/21/2012 (e1evation.com)
- The importance of choosing a niche (thesocialexchange.wordpress.com)
- Social Media Tools & Tech – 15 Tips to Not Lose Your Mind! (pammarketingnut.com)
- The 2011 Inc. 500 Social Media Update: Blogging Declines As Newer Tools Rule … – PR Web (press release) (prweb.com)
I maintain that ‘how do I add content marketing to my plate and still get home for supper?’ is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders who hope to execute such a strategy effectively. In this 11 minute video I explore the use of David Allen’s ‘Getting Things Done‘ principles to content marketing…
http://www.youtube.com/watch?v=J-0UlkmVB0M&feature=youtu.be
Questions? Feedback? Please comment below…
Related articles
- What is Content Marketing? (ernestbarbaric.com)
- Content Marketing 101: How to Build Your Business With Content | Copyblogger (copyblogger.com)
- What’s Your Content Marketing Strategy? (business2community.com)
- Thoughts From The Content Marketing Institute (twistimage.com)
Here’s another ‘5 Minute University’ session. This time on one of my favorite tools, Evernote…
Here’s a bonus riff that I just added!
Here’s an outline of the topics…
1 Why Evernote?
1.1 Google Notebook replacement
1.2 Addresses the ‘collection bucket’ issue
1.3 Key features
1.3.1 Capture anything
1.3.2 Access anywhere
1.3.3 Find things fast
2 e1evation ‘seal of approval’
2.1 Free or freemium
2.2.1 Browser
2.2.2 Standalone app
2.2.3 Smartphones and tablets
2.3 “Never use two tools where one will do”
2.4 ‘Swiss Army Knife‘ of collection
3 Inputs
3.1 Notes
3.2 Files
3.3 Images
3.4 Audio
3.5 Bookmarklet or Shareaholic
3.6 Email
4 Syncs flawlessly
4.1 All computers
4.2 Web
4.3 Smartphones, too!!!
5 Sharing
5.1 Facebook
5.2 Twitter
5.3 Other Evernote users
6 Want more?
6.1 Todd Lohenry
6.2 e1evation, llc
6.3 http://elevation.company [You are here!]
6.4 todd@e1evation.com
6.5 920-265-1614
Comment or ‘connect’ to discuss how this applies to you and your organization…
Related articles
- Most Popular Note Taking Application: Evernote (lifehacker.com)
- Evernote poised to become your primary desktop app (trishussey.com)
- Evernote Acquires Skitch & Makes It A Free Download [News] (makeuseof.com)
HubSpot has some great thoughts on building online authority that I’d like to share with you…
When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry?
Being an online authority essentially means you’re not only a thought leader on a specific topic, but that you’ve also taken the time to translate that knowledge in a meaningful way online. And if you’re a business owner, you’ve gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue.
It makes sense: People do business with the people they trust. And putting yourself out there, giving your brand a personality, and taking the time to present research, updates, and opinions that help your prospects and customers is how trust is earned. People used to do it in person; they still do, but now their reach can be extended by thousands and even millions by doing it online, too.
As it turns out, one of the easiest methods of doing all this is through content creation. It’s how people and search engines find you and determine your relevance; over time, the cream rises to the top. If you’re trying to build your online authority — like most smart marketers are — these are the ways you can use content to get the job done.
My favorite is #11; ‘be a credible resource’. I’m not a great writer – in fact, I’d rather talk than write. I love SoundCloud and YouTube as a means of expressing myself. The problem is, Google doesn’t search for pretty or sounds good so I use curation as a means of drawing people into my site to view my original content. Go to the source if you’d like more of HubSpot’s perspective – comment or ‘connect’ to discuss how this applies to you and your organization…
Related articles
- 30 Top Ebooks to Help You Master Inbound Marketing in 2012 (hubspot.com)
- 11 Ways to Use Content to Build Online Authority (hubspot.com)
- Google+ Status Updates Now Appearing in Organic Search Results (hubspot.com)
- 11 Guaranteed Ways to Get Others to Retweet Your Content (hubspot.com)
- SEO for Small Businesses (optimum7.com)
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Storify from a Mac edition…
Storify from a Mac edition…
Storify from a Mac edition…
Storify from a Mac edition…
Storify from a Mac edition…
Storify from a Mac edition…
Storify from a Mac edition…
Storify from a Mac edition…
Storify from a Mac edition…
Storify from a Mac edition…
Storify from a Mac edition…
Storify from a Mac edition…
Long before I was a website developer, I was in sales and sales management. The other day, I had a convo with a fellow sales puke and we were discussing the top 3 sales movies of all time. They were, in our opinions, Glengarry Glen Ross, Boiler Room and, of course, Tommy Boy! Here’s the best sales team meeting of all time imho [warning: NSFW!]…
Blake, Alec Baldwin’s sales manager character says ABC means ‘always be closing’, but if you’re a blogger I say ABC means ‘always be curating’!
In my weltanschauung [worldview for those of you behind on your German], blogging, on one level, is little more than the public e-mailing and bookmarking. After all, what is a blog post but a “to whom it may concern” memo to the world? Because most people save bookmarks and send e-mails and links to one another they already have the basic instincts they need for thought leadership marketing. They are however using tools that are sub optimal for the task at hand. Even the person who has 1 million people in their address book cannot match the reach of a tool that can reach out to 2 billion people on the Internet.
What then are the right tools? I believe they are the 10+ tools in the elevation workflow…
- Google Chrome
- Gmail
- Google Reader and Feedly
- Shareaholic
- Posterous
- WordPress
- MailChimp
- YouTube
- Dlvr.it
I firmly believe that anyone who wants to be a thought leader can use this combination of tools to establish their public point of view. Many people are using some or all of these tools but have not aligned them in an optimal fashion.
I want to take a moment to talk about Shareaholic. When teaching social media I tell my classes if you only add one extension to Google Chrome [or Firefox], make it Shareaholic. Why? Because Shareaholic is the one tool that allows you to always be curating. With the Shareaholic extension installed I am always ready to share content to the appropriate channel in my vast Internet publishing empire. Shareaholic, I have said earlier, is the Swiss Army knife of sharing. Allow me to demonstrate…
Curation not only adds authority to your public brand, but it will also rock your SEO. Shareaholic is the secret to my success, because with it, to paraphrase Night Ranger, I’m curating and blogging 25 hours a day…
I believe that the elevation workflow is a kick ass solution for thought leadership marketing. Comment, call or ‘connect’ so we can talk about how this applies to your organization — I’m always available for Personal Digital Coaching on the ‘e1evation workflow’…
Related articles
- Why curation rocks, part 1 (e1evation.com)
- 3 Reasons Curation is Here to Stay (readwriteweb.com)
- The Future of Web Content – Curation Platforms; An Interview with Shareist Founder Scott Jangro (befluid.com)
An inside look at my morning routine and the tools I use to bring e1evation.com together…
httpv://www.youtube.com/watch?v=mFHGIoLhyQQ
In case you missed it, I’ve covered Google Reader in depth here, Feedly here, Gist here, and Shareaholic here…
btw, I’m aware this not my best video yet, but I’m learning to use Camtasia which is a powerful, but complex tool. Maybe I should read the manual?!
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This problem has been bugging me since the beginning of the year. Now it’s solved. Finally! […and without the help from the folks at Posterous I might add…]
The pity is, it was so easy and I struggled with this issue for so long. [Sorry about the audio. I’ll have to work on that…] btw, this may seem like a small thing, but it’s really a massive breakthrough that will take the ‘e1evation workflow’ to the next level. Comment or ‘connect’ so we can talk about how this applies to your organization…
Bright, shiny objects! 
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