Category: Social media

0

NewImage

“Can you pick me up at my place in 15 minutes? Text me when you get here.” No, this isn’t a text message to a friend or a call to a car service—it’s a direct message sent through Twitter to a driver of a Chicago cab. Rashid Temuri, who goes by “Chicago Cabbie” online (@ChicagoCabbie on Twitter) has taken what would otherwise be considered a traditional taxi business and integrated it with social media in a way that is still exceedingly rare in the service industry. How much better can it be interacting your clients through Twitter, FourSquare, Facebook, or Google Latitude? Apparently a lot—Temuri is not only seeing success from his social media strategy, he’s building a loyal repeat customer base because of it.

Here’s how Temuri works: he, like most other licensed cabs in the US, works through a dispatching company (in this case, Flash Cabs). Normally he would put himself “on call” when he’s on duty, meaning the company can send him to pick someone up when the client calls in. But instead of doing that, he has been posting when he’s available on Twitter—for example, here’s one of his recent tweets:

“Good morning #Chicago!! It’s a wet wet day here. 41°. Take $5 OFF the meter from now till 2PM to any airport from anywhere. #ORD #MDW”

In addition to tweeting, he also allows clients (or potential clients, as the case may be) to follow him on Google Latitude or Find My Friends so that people know wherever he is at any given time and can contact him when they need a ride. He offers free WiFi within his cab for iPhone and iPad users (“Don’t use your limited data!” he says), and plans to soon offer free WiFi for regular laptop users. Sometimes, as seen in the tweet above, Temuri gives discounts for his social media followers, and he always remembers who everyone is.”

Source: Old services meet new media: a tweeting cabbie’s growing business

If cabbies can benefit from Twitter, don’t you think it’s time you took a look at how social media could benefit your business?

Enhanced by Zemanta
0

Here’s some important data on consumption, curation and creation from Brian Solis…

According to Forrester Research, overall adoption of social technologies has effectively reached saturation. 80% of people in the US engage with social media, which is equal to the number of people who text via SMS or  equivalent to the ubiquity of those who own DVD players.

While it’s new, its value is not to be minimized. Social media users already number in the hundreds of millions, providing the reach of traditional media but also the precision of one-to-one service and attention. Forrester notes that just a handful of “Mass Connectors” will create 256 billion influence impressions in the US this year.

As our social graphs propagate, the information that passes within it also multiplies. Individuals are not only socializing, they are sharing information and creating content. In doing so, updates serve as social objects, becoming catalysts for increased interaction and overall reach. As a result, participants and their social presences are amplified within existing social graphs and now also extend across a rising category of nicheworks or interest graphs – social graphs united around common interests and themes.

We are the architects of our own experiences and we are also the hubs of relevant content, resembling production foremen as we develop workflows and processes for consuming, curating, and creating content.

Source: The Three C’s of Information Commerce: Consumption, Curation, Creation – Brian Solis

I have been using the first three words in the ‘e1evation workflow’ for almost two years. To these I add ‘connect and converse’ as you see below…

'e1evation workflow' (2)

The ‘e1evation workflow’ is a ‘lather, rinse, repeat’ process for content marketing that can help you establish a dominant thought leadership position. If you’re intrigued by Brian’s work and are looking for a ‘practical, tactical way’ to become one of Forrester’s 23% in the creator space, comment or ‘connect’ to discuss how this applies to you and your organization…

Related articles
Enhanced by Zemanta
1
0

<script src="

Storify from a Mac edition…

Storify from a Mac edition…

Storify from a Mac edition…

Storify from a Mac edition…

Storify from a Mac edition…

Storify from a Mac edition…

Storify from a Mac edition…

Storify from a Mac edition…

Storify from a Mac edition…

Storify from a Mac edition…

Storify from a Mac edition…

Storify from a Mac edition…

http://storify.com/e1evation/trending-topics-for-1-2-12.js?border=false&header=false&sharing=false&more=false”&gt;

0
0

shareaholic.settings = {css: { width: ‘480px’}};
shareaholic.top_posts.generate(‘shareaholic_top_posts_container_9150858’, ‘e1evation.info’, {
top_posts: [[“e1evation, llc”,”http://e1evation.info/http://elevation.company”%5D,%5B“e1evation, llc u2014 u201csimply powerful solutionsu201d”,”http://e1evation.info/http://elevation.company”%5D,%5B“15 Top Instagram Users | e1evation, llc”,”http://e1evation.info/2011/07/01/15-top-instagram-users/http://elevation.company”%5D,%5B“e1evation, llc | ‘good, fast and cheap’ technology solutions for marketing and sales”,”http://e1evation.info/http://elevation.company”%5D,%5B“e1evation, llc u2014 simply powerful social media and small business technologyu2026″,”http://e1evation.info/http://elevation.company”%5D,%5B“e1evation, llc | educating, equipping, and empowering!”,”http://e1evation.info/http://elevation.company”%5D,%5B“e1evation, llc | Be the expert!”,”http://e1evation.info/http://elevation.company”%5D,%5B“e1evation, llc u203a Log In”,”http://e1evation.info/wp-login.php?redirect_to=http://elevation.company/wp-admin/&reauth=1″%5D,%5B“Outlook vs. Gmail? | e1evation, llc”,”http://e1evation.info/2011/06/20/outlook-vs-gmail/http://elevation.company”%5D,%5B“When To Post On Facebook | e1evation, llc”,”http://e1evation.info/2011/06/24/when-to-post-on-facebook/http://elevation.company”%5D,%5B“10 Steps to Successful Thought Leadership to Elevate Your Career and Your Organization | e1evation, llc”,”http://e1evation.info/2011/08/03/10-steps-to-successful-thought-leadership-to-elevate-your-career-and-your-organization/http://elevation.company”%5D,%5B“Letu2019s roll, Nilofer! | e1evation, llc”,”http://e1evation.info/2011/06/06/lets-roll-nilofer/http://elevation.company?doing_wp_5_cron=”%5D,%5B“70 sweet Photoshop tutorials for enhancing photos | e1evation, llc”,”http://e1evation.info/2010/06/10/70-sweet-photoshop-tutorials-for-enhancing-photos/http://elevation.company”%5D,%5B“10 Tips for Getting the Most Out of Your Roku | e1evation, llc”,”http://e1evation.info/2010/12/19/10-tips-for-getting-the-most-out-of-your-roku/http://elevation.company”%5D,%5B“5 Google Local Stats Every Marketer Should Know | e1evation, llc”,”http://e1evation.info/2011/03/26/5-google-local-stats-every-marketer-should-know/http://elevation.company?doing_wp_5_cron=”%5D,%5B“What really happens when you try to delete your Facebook account | e1evation, llc”,”http://e1evation.info/2010/05/12/what-really-happens-when-you-try-to-delete-your-facebook-account/http://elevation.company”%5D,%5B“Why curation rocks, part 1 | e1evation, llc”,”http://e1evation.info/2011/05/25/why-curation-rocks-part-1/http://elevation.company”%5D,%5B“Traditional Marketing vs. Internet Marketing | e1evation, llc”,”http://e1evation.info/2011/04/13/traditional-marketing-vs-internet-marketing/http://elevation.company”%5D,%5B“the blog | e1evation, llc”,”http://e1evation.info/blog/http://elevation.company”%5D,%5B“When To Use Facebook Pages And Facebook Groups | e1evation, llc”,”http://e1evation.info/2011/03/03/when-to-use-facebook-pages-and-facebook-groups/http://elevation.company”%5D%5D,
most_popular_browsers: {“Chrome”:”34.6″,”Firefox”:”27.0″,”Internet Explorer”:”18.5″,”Safari”:”14.3″,”Mozilla Compatible Agent”:”2.3″,”Opera”:”1.9″,”Android Browser”:”1.1″,”Opera Mini”:”0.3″},
top_traffic_sources: {“google”:”74.0″,”feedburner”:”8.3″,”facebook.com”:”4.6″,”twitter.com”:”4.0″,”google.com”:”2.8″,”linkedin.com”:”2.7″,”hootsuite.com”:”1.9″,”abfabseo.com”:”1.8″},
popular_keywords: {“top instagram users”:2,”e1evation”:1.94392523364,”sweet photoshop tutorials”:1.93457943925,”todd lohenry”:1.75700934579,”best instagram users”:1.65420560748,”outlook vs gmail”:1.56074766355,”facebook groups vs pages 2011″:1.55140186916,”e1evation llc”:1.35514018692,”blobbing on the ethernet”:1.28037383178,”einstein’s razor”:1.2523364486,”http://elevation.company/&#8221;:1.2523364486,”how many impressions does it take”:1.24299065421,”home address todd lohenry algoma wi”:1.23364485981,”how to use evernote effectively”:1.23364485981,”http://elevation.company/blog/&#8221;:1.23364485981,”popular instagram users”:1.22429906542,”best android apps may 2011″:1.20560747664,”e1evation todd lohenry”:1.18691588785,”kawasaki “inbound marketing””:1.18691588785,”airplay alternative”:1.17757009346,”best rss reader”:1.17757009346,”gmail vs outlook 2011″:1.17757009346,”join.me tutorial”:1.17757009346,”get the most out of your roku”:1.16822429907,”instagram top users”:1.16822429907},
top_demographics: {“United States”:”74.7″,”Canada”:”4.8″,”United Kingdom”:”3.8″,”India”:”2.2″,”Germany”:”1.4″,”(not set)”:”1.3″,”Australia”:”1.1″,”Netherlands”:”1.0″,”France”:”0.9″,”Brazil”:”0.7″,”Philippines”:”0.7″,”Slovenia”:”0.7″,”Indonesia”:”0.6″,”Japan”:”0.5″,”Mexico”:”0.5″,”Sweden”:”0.5″,”Spain”:”0.5″,”Italy”:”0.4″,”Malaysia”:”0.4″,”China”:”0.4″,”Russia”:”0.4″,”Singapore”:”0.4″,”South Africa”:”0.3″,”Turkey”:”0.3″,”Saudi Arabia”:”0.3″,”South Korea”:”0.3″,”Thailand”:”0.2″,”Belgium”:”0.2″,”Ireland”:”0.2″,”Pakistan”:”0.2″} });

0
http://www.xtranormal.com/site_media/swf/flvplayer.swf

via xtranormal.com

Dana VanDen Heuvel shared this with me as something we need to show at our social media bootcamp today. Had to share it here! btw, there’s still time to sign up. You can get more info here…

Related articles
2
A tag cloud with terms related to Web 2.
Image via Wikipedia

All vendors, heck, EVERYONE needs to rethink the way we interact with customers, especially now that there are 400 million Facebook members, 100 million of which access the service via smartphones…

“Traditional Web sites are being replaced by social media and Web 2.0 communities for vendor and partner marketing and sales activities, and the number of people using such tools for sales purposes is increasing as the technology continues to evolve and users start to understand how to better take advantage of the benefits.

In fact, the way vendors and channel partners are doing social marketing is starting to change a lot, said Michael Dubrall, managing director of Gilwell Group, during the recent “Exploring Social Media & Vendor Marketing Trends — Survey Results” Webinar hosted by Integrated mar.com as part of its Trusted Business Advisor Webinar series.

Vendors and partners are having to change the way they meet their customers’ needs, but they’re also communicating with and finding customers differently than before.

“There’s a huge change in the way we’re interacting with each other up and down the value chain,” Dubrall said. Some of the old ways of doing business are giving way for the new reality of social media marketing…” Source: Integrated mar.com: direct results for the indirect world

If you’re a marketing genius confused by all the social media possibilities, comment, call or contact me to talk about how this applies to your business…

Reblog this post [with Zemanta]
0

Here’s a bonus for paying attention late on a Friday afternoon. Super smart social media guy Dana VanDen Heuvel just went nuts and posted almost everything he has ever written on Scribd. Here’s a sample that he used in our panel discussion on ‘Thought Leadership Marketing’ just yesterday…

Am I a Thought Leader? Self-Diagnostic Test – Thought Leadership Handout http://d1.scribdassets.com/ScribdViewer.swf

You can find it all here! Go check it out before he regains his senses and pulls it all down… :-D

Related articles by Zemanta

3
Image representing Facebook as depicted in Cru...
Image via CrunchBase

Things we’ve been tracking in the past 24 hours…

 

0
Image representing LinkedIn as depicted in Cru...
Image via CrunchBase
Is LinkedIn the ‘red headed stepchild’ in your social media arsenal? It is for me. Read on…

Not a day goes by when we don’t see Twitter and Facebook as being talked about as essential social networks for bloggers to be investing time into – but over the last few months I’ve been investing a little extra time into another social network – one that I wonder if some have forgotten about a little – LinkedIn.

I’ve long had a LinkedIn Account (I’d love to connect with you there) but I’ve not really known what to do with it for a long time – but lately I’m seeing more and more opportunities in the network. Let me quickly mention a few…

via problogger.net

You can follow the ‘via’ link if you want to know the 5 ways. Comment, connect or call if you’d like to talk about how this applies to your situation…

Related articles
0

via samirbalwani.com

Building a social media hub doesn’t need to be as expensive as outlined in the source article, so don’t be intimidated by the idea. You NEED a hub to help manage your social media outposts or channels and I can help you get one that is “good, fast, and cheap”. You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…

0
Image representing Research In Motion as depic...
Image via CrunchBase

Things we’ve been tracking in the past 24 hours… 

 

0
Image representing Apple as depicted in CrunchBase
Image via CrunchBase

Things we’ve been tracking in the past 24 hours…

 

0
Google Buzz Off
Image by Oversocialized via Flickr

Your Sunday morning collection of profound stuff to think about all day long. The big buzz this week WAS Buzz and the ancillary issues it raises…

“I’m having a hard time deciding whom to follow on which network with duplicate shares everywhere. The problem is compounded further by folks who auto-share from one network to another. There is no value in following people who share the same thing on Reader, Buzz, Twitter, Facebook, and so on. Duplication simply amplifies noise and reduces signal.

This is a real problem with social media today. Everyone wants maximum likes, shares, retweets on each and every thing they share. Their hope, understandably, is that each morsel they throw into social media becomes a feast on which everyone will drool.

Well, count me out. If someone is auto-feeding the same thing on all networks, it doesn’t add any value to me to follow them on all networks. Especially if they are not engaging in conversation where their content is landing.” Source: Google Buzz + Reader + Twitter + Facebook = Noise by @ScepticGeek

On to Gina Trapani on adding social media to your already hectic life…

“When you’re active on the Web, keeping up with all your online accounts can feel like a full-time job. You want your high school friends to find you on Facebook, your co-workers to follow you on Twitter, and business associates to find you on LinkedIn. But there are only so many hours in the day, and too many Web sites to check in and update. The good news is that you don’t have to hire a personal assistant to update all your profiles. With the right strategy, you can manage multiple accounts with minimal effort. Here’s how.” Source: Work Smart: Mastering Your Social Media Life | Fast Company

You’ll have to go to the source to read Gina’s thoughts. If you’re still confused, contact me; imho, few people know more about seamlessly integrating social media into your already hectic life than I do… Continue reading “Ponder this 2/14/2010” →

0
via chrisbrogan.com

You can follow the ‘via’ link above if you want more info about this new HootSuite function. HootSuite is my tool of choice for monitoring social media conversations…

1
An icon from icon theme Crystal Clear.
Image via Wikipedia

“We all know that there is growing agreement that podcasts are a great way to share your thought-leading content.

According to a study released by KnowledgeStorm and Universal McCann on the emerging role of new media, over 41 percent of survey respondents claimed they had listened to podcasts on more than one occasion, and 13 percent stated that they frequently download or listen to them; and 65 percent of podcast listeners said they listen to podcasts for both personal and business interests (source: Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions, July 2006).

There is increasing demand for podcasts as part of the marketing arsenal to engage audiences and advance conversations with prospective customers. Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule. Podcasts are fun and easy to do and there are plenty of free or cheap ways to get started. Click here to read the original article or give me a call at (920) 486-4798 if you’d like to know more…

Related articles by Zemanta
Reblog this post [with Zemanta]
0
Open Share Icon
Image by Si1very via Flickr

Here’s my new, favorite Firefox plugin…

“Shareaholic makes it easy for you to submit the web page you’re on to your favorite sharing or bookmarking service, including: digg, del.icio.us, facebook, friendfeed, google bookmarks, google reader notes, kaboodle, magnolia, mixx, myspace, pownce, reddit, stumbleupon, tumblr, twitter, and ycombinator. You can also e-mail the web page directly to a friend.” Shareaholic – The browser add-on extension to share, bookmark and e-mail web pages quickly

If you’re a blogger, one of the most important things you can do is to get your content out into the social media stream is to share, share, share. Shareaholic is the fastest, easiest way I’ve seen to do that so far…

6/29/2011 My old friend the ‘Blog Post Promoter’ tells me via this post that I’ve been officially loving Shareaholic for over three years now. Although I have moved from Firefox to Chrome as my primary browser, Chrome remains the one extension or add-on that I could not live without. While I’m not a Chris Brogan or Darren Rowse, when an internet mechanic like me says this extension rocks, I’d suggest you find out why…

;-)

Related articles
1
Ron Paul, member of the United States House of...
Image via Wikipedia

Things we’ve been tracking in the past 24 hours…

 

0
Image representing Tumblr as depicted in Crunc...
Image via CrunchBase

Things we’ve been tracking in the past 24 hours…

 

0

Start a Blog at WordPress.com.

Up ↑