Category: Social media

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via nonprofitmarketingguide.com

Personally, I swear by HootSuite as a social media dashboard — I find it’s the best tool for small businesses and people who are just getting started in the space. Comment below or ‘connect’ above if you want to know why! You can follow the ‘via’ link above if you’re interested in learning more…

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Image representing Yelp as depicted in CrunchBase
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Reaching out to mobile travelers is good business, especially where I live on the Door Peninsula of Wisconsin. Every year, thousands of wired [that means “internet connected” for you folks from the U.P., eh?] travelers drive through our area on their way to Door County. The smart restaurateur should be looking at ways to figure out how to get their fair share of that mobile business! Here’s a interesting article that I found on the topic…

“For my project, I had a chance to develop top-level social media strategies and participate in the day-to-day management of social media presences. There is no better way to to hone your social media skills than to roll up your sleeves and “just do it” as this process gives you a way to see firsthand what works and what doesn’t work so well.

Based on my experiences, I have come up with a list of “7 Must-Do’s” for the restaurant industry. Some of these tips are no-brainers and can be implemented immediately. Some of the other tips are bigger projects and tasks that will need to be updated and monitored on an ongoing basis. Each of these tips will contribute to what should be the social media goals of any business: expand corporate mindshare, augment and expand existing marketing channels and increase the number of customer interactions.” Source: 7 Social Media Must-Do’s for the Restaurant Industry « Social Media Musings by Tom Humbarger

You’ll have to click through to the source to get the author’s thoughts, but here are the tools he recommends…

  • socialmention
  • Google Local Business Center
  • Yelp for Business Owners
  • Facebook
  • Twitter
  • Wikipedia
  • Blogging

It’s all great stuff and I recommend the tools he suggest for any small business looking to connect with wired travelers. Unfortunately, however, he forgot to mention Foursquare which is rapidly emerging and Snacksquare which is a location based coupon provider that sms’s coupons to people looking for places to eat in your area. Here’s the skinny:

“Users can get a glimpse of deals on a map, filter by category, check in at venues and have specific deals sent to their mobile phones. From a consumer perspective, Snacksquare offers a nifty way to explore deals before heading out.

The site also caters to hungry business owners anxious to get into the location-based promotion game. Essentially, merchants can use Snacksquare to add their venues to Foursquare (Foursquare) and to compile an SMS contact list of past and present customers for push marketing purposes.

Merchants can send friend requests to customers via Snacksquare and the customers that accept these requests can opt in to SMS messages from the merchant in question. Merchants can then use this SMS list to blast out automated location-based alerts to customers within a specified radius of the venue based on their most recent checkin. The service does come with associated costs, but businesses that sign up for the upcoming Foursquare Day can get free beta access.” Source: Snacksquare Connects Foursquare Merchants to Customers

Cool, huh? At the time, though, only ONE restaurant in northeast Wisconsin is using Snacksquare — The Pub on Main Street in Green Bay. What about your restaurant? Offering deals to wired travelers is what’s next and I can help you figure it all out…

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httpv://www.youtube.com/watch?v=eOHAUvbuV4o&feature=player_detailpage

via blog.agcocorp.com

Not us! This video has received close to half a million views and it’s close to going viral in the ag community and beyond…

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via youtube.com

I don’t comment on politics often here, but here’s a politician who gets YouTube! Ex-reality tv star cum DA Sean Duffy is a former client of mine who looks like he’ll have a new zip code in January — although he’s no technologist himself, at least he understands the value of social media in getting his ‘awesome’ out. Comment, call or use the contact form to discuss how this applies to your business…

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via socialmediaexaminer.com

You can follow the ‘via’ link above to get the 8 ways…

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via holykaw.alltop.com

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via socialmediaexaminer.com

“The 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing.

Michael Stelzner authored the third-annual industry study in which he surveyed 3342 marketers, 47% of whom were either self-employed or small business owners. This group reports some amazing results from social media marketing. Let me show you what they found.” You can follow the ‘via’ link above to go to the source…

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via youtube.com

One of my ‘students’ in the NWTC social media certification course is Ernie Stevens III. Take a moment to watch this video he put together on an upcoming film he’s producing. What an amazing talent — looks like the student is a master… :-D

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Image representing Forrester Research as depic...
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Thinking about a business blog? I think about it all the time…

“Search Engine Land blogger Ciarán Norris says there is no right way to blog.

He cites Forrester’s recent policy decision to require its analysts to blog at Forrester.com, which seems like the wrong path to take but, given the recent exodus of a number of analysts – Charlene Li, Jeremiah Owyang to name two of the more prominent – perhaps they’re skittish about allowing analysts to build up too much of a personal brand at the expense of the corporate. (But, that’s a topic for another post, one that I do plan to address.)

Back to the question at hand, is there a right or wrong way to blog? And, what makes a blog a blog anyway?

I can think of a number of wrong approaches to blogging – simply using a blog to repost press releases, for example. Ghost-blogging for another. Not a big fan of that.

Aside from those rather obvious fails, here are some ways to make sure you get blogging right” Source: Social Media Today | Business Blogging: Is There a Right or Wrong Way?

Author Paul Chaney lists these five objectives:

  • Make it personal
  • Make it practical
  • Make it topical
  • Make it fit the platform
  • Make it happen

You’ll want to go to the source to get the rest of Paul’s perspective. Questions? Feedback? You know the drill! Comment, call or contact…

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But here’s the reality: naps are a powerful source of competitive advantage. The recent evidence is overwhelming: naps are not just physically restorative, but also improve perceptual skills, motor skills, reaction time and alertness.

I experienced the power of naps myself when I was writing my new book, The Way We’re Working Isn’t Working. I wrote at home, in the mornings, in three separate, highly focused 90 minute sessions. By the time I finished the last one, I was usually exhausted — physically, mentally and emotionally. I ate lunch and then took a 20 to 30 minute nap on a Barcalounger chair, which I bought just for that purpose.

When I awoke, I felt incredibly rejuvenated. Where I might otherwise have dragged myself through the afternoon, I was able to focus effectively on work other than writing until 7 pm or so, without feeling fatigued.

via blogs.hbr.org

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…

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I’d like to call your attention to a new webinar being offered by Dana VanDen Heuvel of Green Bay. In a couple of weeks, Dana will be speaking on the topic of business blogging for thought leadership and few people know this topic better than him. Dana says…

“Blogging is one of the most important aspects of a thought leadership or social media presence, yet so many organizations struggle with blogging or decide to dismiss it altogether because of the content publishing demands of blogging. Blogging doesn’t have to be hard, take a lot of time or take an entire staff to publish.

The Blogging for Thought Leadership webinar will take you through the steps from developing your thought leadership position to creating a realistic publishing plan that any organization can manage.
Some of the highlights that we’ll cover in the webinar:

  • Developing your thought leadership and blog point of view
  • How to use insurgent marketing to claim a thought leadership position in a crowded market
  • The social media thought leader’s equation
  • The weblog publishing roadmap
  • 20 types of blog posts to take your blog to the next level
  • How to create your own efficient blogging process
  • How to create the ideal social media publishing calendar
  • Getting the most from your chosen blog platform
  • How to connect your blog to Facebook, Twitter and LinkedIn
  • Case studies of organizations with highly successful thought leadership blogs”

Source: [New Webinar] Blogging for Thought Leadership

You can go to the source to sign up. Whether you can attend in real time or no, you’ll still get the content to view later…

This humble blog is one of the highest ranked websites in the US thanks to business blogging…

…and many of the concepts Dana will be presenting are ones we both consider to be ‘common sense‘ in this space — I wholeheartedly endorse his content and recommend it to you without reservation. Understanding the connection between business blogging and thought leadership could propel your online presence to new heights and there are few people better suited to explain it than Green Bay’s own Dana VanDen Heuvel. Be there when he lights it up…

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via marketingsavant.com

I came across a mention of this today and thought it appropriate to share.  This is dated advice. Dated from 1885 to be more specific!

Thomas Smith, a London Businessman, wrote a guide called Successful Advertising in 1885. The sayings he used are still being used today and form the foundation for the Theory of Frequency in advertising and marketing.

  1. The first time people look at any given ad, they don’t even see it.
  2. The second time, they don’t notice it.
  3. The third time, they are aware that it is there.
  4. The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
  5. The fifth time, they actually read the ad.
  6. The sixth time they thumb their nose at it.
  7. The seventh time, they start to get a little irritated with it.
  8. The eighth time, they start to think, “Here’s that confounded ad again.”
  9. The ninth time, they start to wonder if they’re missing out on something.
  10. The tenth time, they ask their friends and neighbors if they’ve tried it.
  11. The eleventh time, they wonder how the company is paying for all these ads.
  12. The twelfth time, they start to think that it must be a good product.
  13. The thirteenth time, they start to feel the product has value.
  14. The fourteenth time, they start to remember wanting a product exactly like this for a long time.
  15. The fifteenth time, they start to yearn for it because they can’t afford to buy it.
  16. The sixteenth time, they accept the fact that they will buy it sometime in the future.
  17. The seventeenth time, they make a note to buy the product.
  18. The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
  19. The nineteenth time, they count their money very carefully.
  20. The twentieth time prospects see the ad, they buy what is offering.

What do you think? How much of this do you think is still applicable?

via marketingsavant.com

I was just corresponding with Dana VanDen Heuvel and thanks to Gist and the Gist gadget for Google Apps, I noticed that Dana had just posted some really good content, so I swiped it [with proper attribution of course] and I’m sharing it with you here now. It looks like King Solomon was right — there is nothing new under the sun…

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