Thinks I find along the way
Simply brilliant marketing strategy and execution!
“Get over your ex. Get a rescue dog that is their statistical opposite in every way. Through PEDIGREE® Rebound Dogs, you can input the characteristics of the person you’re trying to get over and get matched with an adoptable dog in your area, kicking off a new life for both of you. Try it on your mobile device today at Pedigree.com/rebounddogs.”
Ha! This was my favorite because I love me some Arnold…
Source: The best (and worst) Super Bowl 2024 commercials : NPR
Patiently building your email list and perfecting how you use it remains your single best marketing channel: This Is Why Email Marketing Still Outperforms Social Media
Are images important? You betcha!
Not all visuals are created equal. While visual content plays a huge role in making your marketing efforts more effective, some visuals are hotter than others. In an effort to keep you hip and your visuals up-to-date, Shutterstock released its 2015 Creative Trends report this month. We were digging the great information, so we put some of the most important pieces in an infographic, below. Which of these will affect you and your business this year?
There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though, and in today’s Whiteboard Friday, Rand walks us through those ongoing parts of the job.
via What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday – Moz.
Watch Rand’s video here…
If you’re in marketing or sales, here’s a podcast that might stimulate some thinking on your part…
How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott, who in marketing circles is probably best known for his bestselling business book, The New Rules of Marketing and PR (which, for many, is the bible for social media in the business world). While he recently issued his latest book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, he found out that his previous book, Marketing The Moon, had been optioned by a documentary filmmaker. In this episode, we discuss David’s desire to transition from a marketing author and speaker into the broader and larger space of sales and customer service (a trend that many marketing authors/speakers are following). We also look and how intrinsically connected sales, customer service and marketing have become. David is one of the most prolific writers and speakers out there. His new book challenges business to radically redefine how they connect with consumers (a topic that is near and to my heart as well). Enjoy the conversation…
Get the podcast here: Six Pixels of Separation – Marketing and Communications Podcast – By Mitch Joel at Twist Image
Bright, shiny objects! 