Category: Local Search

Is Google My Business Worth the Effort For Local SEO?

Jason DeMers writes:

Google wants to make everyone happy. It’s at its most profitable when everyone is happy; when people get what they’re searching for, they’re more inclined to use the search engine, which makes its ads more valuable. When businesses get more visibility on the search engine, they’re more inclined to use it (and eventually pay for that advertising, which is rapidly approaching $100 billion a year).

Accordingly, Google constantly introduces new tools and features that businesses can use to improve their visibility. One of them, Google My Business, promises to help local companies get more visibility (and search engine accuracy) than ever before—but is it worth the effort?

via Is Google My Business Worth the Effort For Local SEO?

0

100+ Google SEO Success Factors, Ranked

Source: 100+ Google SEO Success Factors, Ranked | Zyppy

0

SEO tips to help Tire Dealers attract new customers – https://t.co/5sSfLFdXrW

https://platform.twitter.com/widgets.js

0

How local businesses can implement SEO https://t.co/aYgaYuTFq3

https://platform.twitter.com/widgets.js

0

Is Google My Business Worth the Effort For Local SEO? https://t.co/vIJuHyq6zI https://t.co/RPBlNkuybD

https://platform.twitter.com/widgets.js

0

Mary Meeker’s 2018 internet trends report: All the slides, plus analysis

Source: Mary Meeker’s 2018 internet trends report: All the slides, plus analysis – Recode

0

Getting Real with Retail: An Agency’s Guide to Inspiring In-Store Excellence

When your agency encounters a client with a slew of negative reviews, it’s a symptom of a bigger brick-and-mortar problem. But as a digital marketer, you’re far from powerless when it comes to the in-store experience: Getting Real with Retail: An Agency’s Guide to Inspiring In-Store Excellence

0

Google My Business Q&A: What you may be missing

Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition: Google My Business Q&A: What you may be missing – Search Engine Land

0

Will Google’s Semantic Search in ‘Talk to Books’ Supplant Keywords?

On Friday the 13th this month, Ray Kurzweil took the stage at TED 2018 in Vancouver to talk about his latest work at Google. Their latest service, Talk to Books, allows you to, well, talk to books. And not just a few books. More like the 100,000+ volumes available in Google Books.

Source: Will Google’s Semantic Search in ‘Talk to Books’ Supplant Keywords?

0

Should local businesses worry about voice search?

We’re living in a voice-activated world, but do local businesses need to pay attention to voice search? BrightLocal’s voice search statistics tell the local voice search story.

Source: Should local businesses worry about voice search? | Voice Search Statistics

0

Reports: Fake reviews are a growing problem on Amazon, Google

Facebook is reportedly the source of some of the fake review solicitations.

Source: Reports: Fake reviews are a growing problem on Amazon, Google – Search Engine Land

0

The power of podcasting: How to boost your reputation and search engine rankings

Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.

Source: The power of podcasting: How to boost your reputation and search engine rankings – Search Engine Land

0

7 Search Engine Optimization Tools Every Content Publisher Should Know

There’s no shortage of SEO tools to choose from, but which ones get results and who’s got time to try them all?

Source: 7 Search Engine Optimization Tools Every Content Publisher Should Know

0

AnswerThePublic.com: that free visual keyword research & content ideas tool

Looking for questions that demonstrate your expertise? Try the quirky website Answer the Public! It’s fun and it’s awesome…

54ec12a0-a85c-4a10-8bc0-f6dc53db0f07

Source: AnswerThePublic.com: that free visual keyword research & content ideas tool

0

Already doing SEO? Add these two things to optimize for voice search

Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site.

Source: Already doing SEO? Add these two things to optimize for voice search – Search Engine Land

0

Study: Responding to reviews can improve paid-search conversion rates

Better reviews would have meant 13,000 more local leads for businesses in the study.

Source: Study: Responding to reviews can improve paid-search conversion rates – Search Engine Land

0

Here’s how to use Twitter to dominate the Google search results

If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.

Source: Here’s how to use Twitter to dominate the Google search results – Search Engine Land

0

Last Week in Local 4/17/18

https://www.youtube.com/watch?v=TbFJWcBRfcE&feature=youtu.be

0

Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us

A brief history of the many privacy disasters at the world’s dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook’s CEO faces Congress…

Source: Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us – Search Engine Land

0

Do Local Businesses Need Blogs? | Poll Results

Local business blogs are important when marketing small businesses – but can come with their challenges. BrightLocal’s poll results explore if starting a blog for your business is really necessary; how often you should blog; what local businesses should blog about, and the benefits of blogging.

Source: Do Local Businesses Need Blogs? | Poll Results

0

Google as the New Mobile Website

Mike Blumenthal writes “Yesterday at Streetlight Magazine during David Mihm’s and my conversation he noted: You’ve been banging the drum for the last 12-18 months that for most businesses, Google Is the New Homepage. The reality is most customers are coming into your business digitally with Google as the front door.” Source: Google as the New Mobile Website

0

Start a Blog at WordPress.com.

Up ↑