PC users vs. Mac users

The Difference Between Mac and PC Users [Infographic] « DAIN IT!

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A Day in the Internet
Created by: MBAOnline.com

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An example of the share buttons common to many...
Image via Wikipedia

Struggling with social media and how it fits into your communications strategy? Perhaps this will help…

Source: Social Media and Your Business Communication Strategy | Visual.ly

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Pinterest!

Things are getting Pinteresting in social media — Pinterest is the hottest, latest trend to rock the social media world. I spent a good chunk of the weekend working alongside local Pinterest goddess Kerry Geocaris of MarketingSavant and had the chance to consume massive quantities of Pinterest Kool-Aid. This morning, however, my jury is still out…

Don’t get me wrong! Pinterest — like Kerry — is very cute and cool and I can see why she likes it so much. It’s a great, fun place for digital hoarders to collect their social media treasures. Despite the trends — Pinterest is the fastest growing platform in social media right now — I’m not convinced it’s the best tool for me…

I’m currently weighing Pinterest against the a combination of Evernote + Twitter. I can grab graphics using the Evernote clipper in Chrome and send clipped graphics to Twitter from there. Evernote may not be as sexy as Pinterest right now, but I can tag my multimedia so that it’s easier to find later. At first blush, Pinterest doesn’t have very robust metadata or search functionality. Although I’m a digital hoarder like Kerry, I need my hoarding tools to fit into my social media workflow and Pinterest is lacking in that regard…

One trick we learned? The Pinterest extension for Chrome from Shareaholic adds some nifty functionality to the pinning process. After ‘pinstallation’, I can select descriptive text for my pin on the page before pinning a graphic to a board. I’m going to continue to test it and I’ll report back from time to time…

In the meantime here’s the best of Pinterest that I’ve found in my travels around the internet recently…

http://storify.com/e1evation/pinterested

Here’s an infographic I posted using the embed function in Pinterest. It was underwhelming in that the width of this column is 633 and I like my infographics to cover the entire width of the column. Pinterest would not allow me to enlarge it beyond the 553 pixels in Pinterest…

Source: mpdailyfix.com via Todd on Pinterest

More Kool-Aid!

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English: Facebook icon Español: Ícono de Facebook

Here’s something all-American content marketers can relate to!

What makes up the ‘meat’ of an effective content strategy? Digital Strategist Mark Smicklas decided to illustrate what he believes is crucial with this amazing infographicinspired by the American Classic.

Source: Food for Thought: The Content Strategy Burger [INFOGRAPHIC] | The Content Strategist

Now I’m hungry!

Open-mouthed smile

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Image representing Twitter as depicted in Crun...

The words are different, but the concept is the same. Digital C4 days ‘gather, curate, write, publish & share’. I say ‘consume, curate, create, connect and converse’ – I’ll let you decide which one is easier to remember. The bottom line? You need a ‘lather, rinse, repeat’ [easy to use and repeat] content life cycle if you want to play in the content marketing space. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

Content Life Cycle [INFOGRAPHIC] – Infographic List

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English: Mashable.com logo as of late 2008

According to Mashable,

schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up.

When it comes to higher ed, there are not only opportunities for digital learning, but digital marketing too. Some schools have taken the reigns on both sides, with mixed results…

Source: How Higher Education Uses Social Media [INFOGRAPHIC]

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English: photo of someone wearing a Google NOO...
Image via Wikipedia

Lately, I have been pondering the price of free. Perhaps it was the revelation @ Mashable that my Google information is worth $5,000 per year to marketers that got me thinking, but for the time being if you decide to use these tools, at least be smart about how you do it…

Online Privacy Tips [Infographic]

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English: Facebook icon Español: Ícono de Facebook

Not all social networks are created equal. Knowing which one to use in order to reach your target audience is critical. This infographic may be of some help…

Visual Loop – A Who’s Who of Social Media

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Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

LinkedIn has been the ‘red headed step child’ i.e., the neglected tool in my content management and social media strategy for awhile. Thank goodness my class at Northeast Wisconsin Technical College forces me to get current at least three times per year! Where would I be without those students?

If you’ve been neglecting LinkedIn this social media news should make you think twice about leaving LinkedIn out of your social media strategy:

[blackbirdpie url=”https://twitter.com/#!/e1evation/status/164712758456221696″%5D

It will definitely have an impact on what I do and teach! It’s late and I’m kinda tired so I’m gonna stop here, but I’ll leave you with my LinkedIn roundup for the past week. Have a great weekend…

[<a href=” <p>2/3/2012</p> <p>

2/3/2012

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2/3/2012

http://storify.com/e1evation/trending-topics-for-linkedin” target=”_blank”>View the story “Trending topics for LinkedIn” on Storify</a>]

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Image representing Twitter as depicted in Crun...
Image via CrunchBase

Twitter has not always been a starting player in my content management and content marketing lineup — in fact, for a long time I must confess I neglected Twitter. Oddly enough, it was Google’s changes to Google Reader and privacy issues with Facebook and Google that made me rethink my content management and content marketing strategy…

When I started to think about the fact that Twitter is pretty much ubiquitous — one of my favorite college words for ‘everywhere’ — I rethought Twitter’s role in my content management and content marketing world. I had a big of a revelation a couple of weeks ago as to how Twitter could play a central role in my content marketing strategy — you can view it here. Now I’ve gone from neglecting Twitter — thinking of it just as one of the bases I have to cover — to giving it a starring role!

I used Twitter in concert with Shareaholicone of my ‘must use’ tools — in fact, I call it the ‘Swiss Army knife’ of social media. Thanks to Shareaholic I’m always ready to send any good thing I stumble upon to my Twitter account via HootSuite. Why via HootSuite? Well, there are a lot of reasons why I use HootSuite and I should go into that again sometime. In this case, though the reason is that HootSuite gives me great analytics on how my tweets are doing.

If you want to focus on Twitter for content management and content marketing like I do, try adding Shareaholic and HootSuite to your mix!

Here’s a summary of great Twitter articles I read this past week via @Storify…

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http://storify.com/e1evation/trending-topics-in-twitter-for-this-week-on-2-2-20.js”>%5B<a href="

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http://storify.com/e1evation/trending-topics-in-twitter-for-this-week-on-2-2-20&#8243; target=”_blank”>View the story “Trending topics in Twitter for this week on 2/2/2012” on Storify]

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Català: Il·lustració d'algú copiant d'amagat d...

I’m a visual guy and as you can tell from reading this blog I love infographics and I curate them quite a bit. This one is better than most. Take a hard look and ponder the data and what it means to you and your organization…

The small business social media cheat sheet [infographic] – Holy Kaw!

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Inbound Marketing Ecosystem | The Big Picture

Meet Your Virtual Friends: Google, LinkedIn, Twitter And Facebook [INFOGRAPHIC] – AllTwitter

What Industries Contributed to Google's Billion in Revenues? [INFOGRAPHIC]

Where Did Google Make Their Money In 2011?

http://onlinephd.org/evolution-of-google-embedCreated By Online PhD

Why Social Media Isn’t A Waste Of Time [INFOGRAPHIC] – AllTwitter

INFOGRAPHIC: 94 Percent Of Marketers Use Facebook

Good stuff!

The community manager is the most popular role among social media teams (according to Altimeter). It has emerged as the main public face of the social media efforts for most companies. Some companies choose to use junior level employees to manage their online communities, while others commit large teams with hierarchies to the task.

Last year, Social Fresh launched our first Community Manager report. And this year we have gathered even more data from twice as many community managers.

We put together the below infographic to give you a taste of where the community manager role stands. And for an even deeper dive into the data keep scrolling for the white paper.

Source: The 2012 Community Manager Report [INFOGRAPHIC]

Visual Loop – How To Find And Train a Virtual Assistant

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social-media-demographics9-560x420[1]

Social Media Demographics: Who’s Using Which Sites? / Flowtown (@flowtown)

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