Category: Featured

Guy Kawasaki, American venture capitalist and ...
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I’ve been following industry oracle Guy Kawasaki for over 25 years and I agree with him almost all of the time. He was right about the Mac, he’s right about Posterous and he’s right about Alltop. He’s right about so many things. When he speaks, I take notes. This time, however, I take issue…

He posted a recent article on the topic of Facebook pages recently and this is one of the rare times I need to take issue…

“Q: I’m a small business entrepreneur, and I’ll be introducing a consumer product soon. Should I create a website for my company or a Facebook fan page?

A: I faced a similar question a few weeks ago for my book, Enchantment: The Art of Changing Hearts, Minds, and Actions. I had three options: create a site for the book, add a section for the book to my existing website, or create a Facebook fan page.

After five minutes of thoughtful deliberation, I decided to add a bare-bones section to my website (which I haven’t gotten around to do yet—which should tell you something) and create a Facebook fan page but not to create a website for the book. Here’s why I did not choose a website:” Source: Ask the Wise Guy: Facebook Fan Page or Website? : The World :: American Express OPEN Forum

Guy goes on to elucidate 4 reasons why he did not choose a website and 8 reasons why he chose a Facebook page along with 3 potential ‘gotchas’ — go to the source and read the entire article if you’d like…

Here’s where Guy and I part thinking. In business, the answer is rarely either/or. Frequently it’s both/and. Guy’s advice is great for someone launching a product or a book, but it’s not really great long term advice for an entrepreneur launching a company. As a short term strategy I recommend that entrepreneurs buy a domain, set up Google Apps and create a Facebook page. Google Apps will give them the ability to send corporate email from their domain and their domain name can be temporarily directed toward their Facebook page until they build a blogsite. This will give them a total ‘appearance package’ that will allow them to look professional immediately while they contemplate their website and further social media strategy and tactics…

On this issue I side with author Lisa Barone who recently posted…

“Brace yourself: Facebook is trying to take over the world. Or, if not the world, at least the entire Internet. With Facebook partnering up with popular sites like Yelp, many SMB owners may feel as if their load got lighter. I mean, why waste time worrying about your building your blog or your own site when you can grow your Facebook presence instead? If Facebook’s opening up the doors so that people can take you with them, you don’t have to worry about anything else anymore, right?

Wrong!

It doesn’t matter how hot Facebook or any of the other social media sites are looking right now. You still need to be focused on using your blog to create your own authority and brand.” Source: 10 Reasons Not To Ignore Your Blog For Facebook

Reason #1 she cites? “You don’t own Facebook”…

The problem with Facebook from my perspective is that you’re not only a renter, you’re a free renter and you can expect all the rights and privileges thereof. In other words, you have no rights on Facebook — not even privacy. You use it at your own risk. Facebook can — and has — made major changes to their technology without notice or recourse. Using a Facebook page is a great place for an entrepreneur to start but not to stay. I agree with Chris Brogan, Darren Rowse and other internet visionaries who propose an internet ‘homebase and outpost‘ strategy that puts a blog at the center of your online presence. The key is that you have to own that presence and be ‘master of your domain’ name and internet brand…

In the future, these homebases may become less important as more people understand the wisdom of David Sauter and his team at Envano. Their ‘autobahn’ model describes a future where a website becomes less important as a company embraces appropriate social media tools to build their internet presence, but the lack of an ‘easy button’ or unified social media dashboard makes this more of a future vision than a present reality…

Guy, I love you, your thought leadership and your content, but just this once I think your Q&A might have done the reader a disservice. Readers? Questions? Feedback? Please comment, call or use the contact form to connect so we can talk about how this applies to your business…

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Nilofer Merchant; Author, Speaker, Inspirer

The good Lord has put some amazing people in my path. For a guy ‘straight outta Wisconsin’, I’ve been blessed with the opportunity to collaborate with some pretty high octane people. One of them is Nilofer Merchant. Now Nilofer herself is not in need of a ‘total beauty makeover’ but her web presence was another issue altogether…

Nilofer and I met and worked together at Apple during the ‘Think Different‘ campaign — she at the ‘mothership’ in Cupertino and me at the field office in Chicago. We both left Apple and went on to other things; she to GoLive, Rubicon Consulting, writing a couple of books and me to eventually start e1evation, llc. Thanks to social networking, our paths crossed again recently. I commented to her that I was surprised to see a global thought leader like her using Posterous for her blog. She remembered that comment and a couple of weeks ago asked if I would guide her through the process of moving to WordPress…

The old Posterous site; click to enlarge...

For her theme, we chose the highly modifiable Canvas from Woo Themes and designing the site was ‘easy peasy lemon squeezy’ due to their flexible and powerful approach to WordPress theme design. We still have a few things to clean up, but Nilofer, being the hard charging kick ass girl she is, couldn’t wait to ‘go live’. You can view her site online at http://nilofermerchant.com but don’t follow her unless you want your world rocked!

The new site; click to enlarge

Are you a great thinker that wants to engage in ‘thought leadership’ marketing? Do what Nilofer did. Ask me to guide you through the process. Comment, call or ‘connect’ so we can get started…

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Long before I was a website developer, I was in sales and sales management. The other day, I had a convo with a fellow sales puke and we were discussing the top 3 sales movies of all time. They were, in our opinions, Glengarry Glen Ross, Boiler Room and, of course, Tommy Boy! Here’s the best sales team meeting of all time imho [warning: NSFW!]…

Blake, Alec Baldwin’s sales manager character says ABC means ‘always be closing’, but if you’re a blogger I say ABC means ‘always be curating’!

In my weltanschauung [worldview for those of you behind on your German], blogging, on one level, is little more than the public e-mailing and bookmarking. After all, what is a blog post but a “to whom it may concern” memo to the world? Because most people save bookmarks and send e-mails and links to one another they already have the basic instincts they need for thought leadership marketing. They are however using tools that are sub optimal for the task at hand. Even the person who has 1 million people in their address book cannot match the reach of a tool that can reach out to 2 billion people on the Internet.

What then are the right tools? I believe they are the 10+ tools in the elevation workflow…

  • Google Chrome
  • Gmail
  • Google Reader and Feedly
  • Shareaholic
  • Posterous
  • WordPress
  • Facebook
  • Twitter
  • LinkedIn
  • MailChimp
  • YouTube
  • Dlvr.it

I firmly believe that anyone who wants to be a thought leader can use this combination of tools to establish their public point of view. Many people are using some or all of these tools but have not aligned them in an optimal fashion.

I want to take a moment to talk about Shareaholic. When teaching social media I tell my classes if you only add one extension to Google Chrome [or Firefox], make it Shareaholic. Why? Because Shareaholic is the one tool that allows you to always be curating. With the Shareaholic extension installed I am always ready to share content to the appropriate channel in my vast Internet publishing empire. Shareaholic, I have said earlier, is the Swiss Army knife of sharing. Allow me to demonstrate…

Curation not only adds authority to your public brand, but it will also rock your SEO. Shareaholic is the secret to my success, because with it, to paraphrase Night Ranger, I’m curating and blogging 25 hours a day…

I believe that the elevation workflow is a kick ass solution for thought leadership marketing. Comment, call or ‘connect’ so we can talk about how this applies to your organization — I’m always available for Personal Digital Coaching on the ‘e1evation workflow’…

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ROFLMAO! ‘Algoma State of Mind’

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imho, I think I’ve really stepped up my design capabilities lately. Here’s a site I finished over the weekend…

From Portfolio

You can see it live here!

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wordpress logo
Image by adria.richards via Flickr
Some thoughts on beginning blogging from a writer at FlowingData… 

I answered a few questions for Amstat News not too long ago, and the questions were centered around why I, as a stat grad student, take the time to write for FlowingData and why others should give blogging a try. The questions were more from a career standpoint, but it really all comes down to this. It’s fun.I have fun picking apart designs and playing with data. It’s fun reading comments. It’s fun looking at others’ work. It’s fun learning how to make stuff. It’s fun getting emails from people who were totally scared of numbers, but are now taking stat courses.

People often ask me how much time I spend writing posts, but it’s like asking someone how much he watches TV or plays video games. How many hours have you spent roaming an art gallery?

I’ll let you in on a little secret though. Maintaining a blog doesn’t take as much time as you think. You just need to manage your time wisely. Don’t waste minutes checking stats, tweaking design, etc. Get rid of the extraneous, and you’re just writing in a journal. Doogie Howser wrote every day and he was a doctor and he had a social life. So it must be possible.

Hold on. I think I have a point here.

I guess—if you’re thinking about starting a blog, go for it. I highly encourage it. FlowingData has definitely been a good thing for me. There’s a book on the way, and I’ve been lucky to connect with people and groups I probably never would have been able to otherwise. But don’t just do it because you think it’ll advance your career. Do it because you actually like what you’re doing, and other stuff will follow. It’ll be much more fun that way.

via flowingdata.com

Sorry for the longish curation excerpt, but this was a great post by ‘askflowingdata’ at the FlowingData blog that I just had to share! Comment, call or ‘connect’ so we can talk about how this applies to your organization. btw, here’s a bit of ‘Doogie Howser’ eye candy for those unfamiliar with the reference…

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Image representing HubSpot as depicted in Crun...
Image via CrunchBase

Sweta of GlobalThoughtz has an interesting blog post on the topic of corporate blogs…

“How do you follow your favorite company? How do you come to know about their latest launch or what’s cooking in their labs? My answer to this would be their ‘Corporate Blogs’. Not only does it give me a constant update about the company I like but also makes me feel connected to them. It gives me the feeling that they are listening to me. 

Today as a consumer, I have several products to choose from for each of my need and certainly my choice is driven by my affinity to a particular brand. Just like Internet presence had become crucial a few years back, corporate blogs are absolute necessity now. After all we live in the world of Social Media.

Its not just web companies that need to engage their consumers with their blogs. Few of the most loved companies in the world also house must read blogs. One of the best example of corporate blog is Official Google Blog, not only does it provide an insight into the company but also provides useful information to its readers. Corporate blogs such as McDonald’s Corporate Social Responsibility by McDonald’s, Check Out by Walmart and Fast Lane by GM have made these most loved companies even closer to their consumers. The Social networking sites Facebook and Twitter constantly update their users with their blogs The Facebook Blog and Twitter Blog.” Source: Why a company must have a blog.

Here’s the real payback, however, and the real reason why these corporations do it: HubSpot says that companies that blog get 55% more visitors, have 97% more inbound links, and 434% more indexed pages [which are valuable from a search perspective]. Better yet, customers who are engaged by a corporate blog and social media spend 30% more than their disconnected counterparts, according to MarketingSavant Dana VanDen Heuvel…

I guess you don’t really HAVE to have a blog, but at a time when many companies are fighting for their economic survival, I think it’s good to know there’s a good, fast and cheap tool that delivers these kinds of results. Question? Feedback? Leave a comment or use the contact page…

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The ultimate ‘Don’t let me be Misunderstood’ cover post

I picked this cover because it’s slow and intentional and the lyrics are included…

Here are the lyrics…

Baby, do you understand me now
Sometimes I feel a little mad
But don’t you know that no one alive
Can always be an angel
When things go wrong I seem to be bad
But I’m just a soul whose intentions are good
Oh Lord, please don’t let me be misunderstood
Baby, sometimes I’m so carefree
With a joy that’s hard to hide
And sometimes it seems that all I have do is worry
Then you’re bound to see my other side
But I’m just a soul whose intentions are good
Oh Lord, please don’t let me be misunderstood
If I seem edgy I want you to know
That I never mean to take it out on you
Life has it’s problems and I get my share
And that’s one thing I never meant to do
Because I love you
Oh, Oh baby don’t you know I’m human
Have thoughts like any other one
Sometimes I find myself long regretting
Some foolish thing some little simple thing I’ve done
But I’m just a soul whose intentions are good
Oh Lord, please don’t let me be misunderstood
Yes, I’m just a soul whose intentions are good
Oh Lord, please don’t let me be misunderstood
Yes, I’m just a soul whose intentions are good
Oh Lord, please don’t let me be misunderstood

via lyrics007.com

Here are a few others you might enjoy more…
The original…


The popular…

The best?

And finally…

It sucks to be misunderstood, especially when you’re a ‘soul whose intentions are good’. People are unmanageable, however, and only a higher power can return you to sanity…

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Conan O’Brien’s commencement speech at Dartmouth

I’m not a huge Conan fan, but this is one of the best commencement speeches I have ever heard…

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Image representing MeisterLabs GmbH as depicte...
Image via CrunchBase

I do! It’s one of the most important skills or disciplines I’ve developed over the past 3 years. Lifehacker recently surveyed their readership to find the best mindmapping tools…

“Mind mapping is a great way to add structure to brainstorming sessions and visualize your ideas. Check out the applications your fellow readers use to do their best brainstorming.” Source: Hive Five: Five Best Mind Mapping Applications 

Go to the source and read about the 5 favorites. Personally, I use Freemind, Mindmeister and Xmind in that order. What are your favorites? Comments please…

Update 10/21/09: Since I wrote this post back in March of 2009, I have become disenchanted with Xmind due to their difficult to manage licensing scheme. I have become enthralled, however with MindManager Pro. Whenever I have something I need to figure out for myself or want to explain to someone else [like a screencast] chances are I’ll mindmap it first to help me make sure I cover all the bases. I also use Mindmeister quite a bit primarily because of their cloud computing approach to mindmapping. I can publish a mindmap on the internet and embed it in a post like this:

They also have an iPhone app that flawlessly syncs with the online version. These days, chances are I’ll start my map in MindManager Pro and make it public in Mindmeister when it’s ready to go. Only problem is that MindManager is very $$$. You can duplicate the same workflow with Freemind [which is free] and Mindmeister. Questions? Feedback? Leave a comment or use the contact page to reach me — if you contact me, I’ll send you an invitation to try out Mindmeister!

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Korea’s ‘Susan Boyle’ moment…

Amazing story! I’m equally impressed by the kindness and courtesy of the judges. Different culture I guess — so much for the Simon Cowell approach…


To refresh your memory…

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Kudos to Kennedy

Algoma freshman Kennedy Blahnik, that is, who won the girls’ state shotput in LaCrosse this morning. Here she is last summer. Can you say Olympics? I knew you could…

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I thank God every day for my dad…

…and every day I am reminded that ‘I am my father’s son’. As I get older, I am more and more aware of the positive impact he has had on my life…

image

Recently, I attended Mass with my parents and there he was again — reading the Epistle at Church [photo above]. It gave me pause to think about his influence on my life. Here are just a few of the many of the things he taught me:

A Lohenry’s place is at the front of the room.

I don’t mean this in a vain way. In a world where most people would rather die or have a root canal than speak in public (Seinfeld reference), my dad modeled public speaking as a way of life for me. My earliest public memories of him are like this — reading at church, leading the worship team, etc. Because of his example, I became a consultant, a teacher and a public speaker who thrives on being in the front of the room. I am my father’s son…

It’s ok to have a big vocabulary — words have meaning and it’s good to know what those meanings are and be able to use them effectively.

I remember sitting around the dinner table and my father would bring up a ‘word of the day’ — some new word that had interested him recently. Sometimes, it would be a joke with a fractured pun with a punchline like ‘people who live in grass houses shouldn’t stow thrones’. He passed on a love of language and wordplay that has become my passion and my craft. In my academic career, I studied German, French, Russian, Croatian, Norwegian and Italian and my mastery of English vocabulary is well-known — I can only trace this love of language and communication to his influence. I am my father’s son…

Technology is fun and awesomely powerful.

When I was in college, I was a German major and my father was a systems analyst working with mainframe computers in the ‘glass house’. Every time I wanted to understand more about his passion, he’d sit down and start drawing diagrams to explain computers at the machine level and it would go nowhere. Later still, I used one of my electives to take a FORTRAN programming class back in the day of punch cards and mainframes because I wanted to better understand his world. I gave him the final project for that class on Father’s Day 31 years ago and told him ‘I don’t ever want to have anything to do with computers ever again’. Well, it would seem that he had the last laugh on that one! These days, among other things I am a website developer and I just launched his new site yesterday. The business blogging that I do is the perfect marriage of communication and technology — again, I am my father’s son…

Adoption is a loving option.

My father met and married my mom and me when I was around three years old and he adopted me at the age of five. There was nothing in his life that prepared him for this situation but he stepped up to the challenge. I still remember going before the judge and having him ask if I wanted this man to be my father. I don’t know if it would’ve made much difference if I said no but I do know that saying yes has made all the difference in my life. Not only did my yes open the door to a lifelong relationship with a man who always did his best to be a dad but later in life when I fell in love with a beautiful single-parent much like my mom I did not think twice about whether I could adopt her son. We have formed a family of eight people who would not exist without his example. I am my father’s son…

Real men cry.

That’s all, real men cry and it gives me great pleasure to know that he’s crying as he reads this just as I am crying while I write it…

I could go on and I will at some point I’m sure, but as I reread this before clicking the publish button, I’m reminded of the song ‘Leader of the Band’ — perhaps one of the world’s greatest musical testimonies to fatherhood…

The leader of the band is tired
And his eyes are growing old
But his blood runs through
My instrument
And his song is in my soul —
My life has been a poor attempt
To imitate the man
I’m just a living legacy
To the leader of the band.

via lyricscrawler.com
 

I may not play guitar like Dan Fogelberg, but my ‘instrument’ is my words — spoken and written — combined with my computer skills. ‘I’m just a living legacy’ and I AM my father’s son…

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Internet marketer Jack Humphrey has curated some great content in a post called “The Content Guide for Bloggers” which I in turn, have curated for you…

“Content curation as a blogging model is widely misunderstood by most bloggers and marketers. Many people would tell you that curation is about finding and posting links of related material around a certain topic or keyword.

And they would be wrong if the goal was to get people and search engines to appreciate and react to said content. (And if your goal is to use curation as a means to get attention, then make money, from what you are doing.)

Real content curation is a set of links and snippets to other material on the web along with insightful, expert analysis provided by the curator.

There’s been an explosion of content on the web around “curation.” And new services that seek to make the process easier for different groups of users.” Source: The Content Curation Guide for Bloggers | Internet Marketing Consultant Jack Humphrey

In the model I teach my students, there are two main types of blog posts; creation and curation. Optimally, in my model, about 5-10% of my posts are creation posts. The rest is all curation. Why? Continue reading “Why curation rocks, part 1” →

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via businessinsider.com

 

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Please forgive me, but it’s not my title! The content is that good…

You can read the transcript if you click ‘continue reading’… Continue reading “What the hell is social media?” →

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The original David of Michelangelo; the statue...
Image via Wikipedia

Here’s something to ponder this afternoon… 

The story has it that when Michelangelo was commissioned to do the sculpture of King David he looked at hundreds of blocks of marble before he decided on the “right” one. To most of us all those blocks shown to him would have looked more or less the same but for Michelangelo it needed to be a certain piece of marble – nothing else would do. Why was that? It was because he knew exactly what he wanted his David to look like. He could see the end result in front of his eyes.

When asked how he was going to create such a fine figure as King David out of such an enormous chunk of marble his answer was: “That’s easy. All I have to do is chip away everything that is not David.” Isn’t that incredible? And so easy…

But why am I telling you this story? Do you know what your David (end result) looks like? Do you know where you are going with the actions you take every day?

Did you know that about 90 % of us do not have a clear goal; do not have a clear vision of what we want?

But if we don’t have a very clear picture of what we aim at how can we reach it? How can we chip away at the rock to create our David if we don’t know what David is supposed to look like? That doesn’t make sense, does it?

via streetdirectory.com

Let me take a minute to illustrate a point. Because I use Google well, I was able to find a story to illustrate a point I’m trying to make for a meeting this afternoon. If I curate the content and post it to my blog, it lives on as part of MY site. Who knows how many times Google will bring people to my site to hear this story?

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The logo of the blogging software WordPress.
Image via Wikipedia

Setting up a blog is not that difficult. In fact, most people can easily use WordPress or Blogger to set one up in a matter of minutes.

With the sheer number of blogs today, estimated at 126 million by BlogPulse, only a very small percent of them are actually active and good. The vast majority of blogs are dead or dying on the vine.

Like a garden, you must tend to your blog; water it, give it sunlight and proper care.

So how do you ensure your blog will grow like a healthy garden?

Avoid these 7 causes of blog failure and you are off to a great start. Check out the tips for correcting the mistakes and then see how other bloggers have expertly done so and have planted their seeds to successful blogging.

via socialfresh.com

I don’t know why your blog is failing until I take a peek at it. I do know, however, that this blog is succeeding thanks to our ‘e1evation workflow’. It’s currently ranked very highly by Alexa as you can see…

The best part is that the success is all a part of a repeatable process so we can help your blog succeed as well! You can follow the ‘via’ link above if you want to know more about the 7 reasons but if you want a successful blog, comment or ‘connect’ so we can talk about how this applies to your organization…

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Pretty Awesome 3D Metal WordPress Logo
Image by bobbigmac via Flickr

We preach it every week.

Attract the right kind of traffic by creating exceptional content.

Engage your audience so they know, like, and trust you. Let them know you’re the likable expert who’s going to give them the information (and eventually the products and services) that won’t let them down.

Then use smart copywriting and conversion techniques to turn those raving fans into customers.

No, it’s not paint-by-numbers, but it is a proven, systematic way to build your business.

But sometimes I hear people say, “Geez, that sounds like a lot of work.”

Well, ok, I’m going to give it to you straight. It’s work.

But a lot of work compared to what? Digging latrines? Losing your mind in a cubicle farm? Spouting half-baked opinions on a reality TV show?

So let’s break it down … building a business our way versus building a business by other people’s methods.

via copyblogger.com

Want more? Follow the ‘via’ link…

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via youtube.com

I don’t comment on politics often here, but here’s a politician who gets YouTube! Ex-reality tv star cum DA Sean Duffy is a former client of mine who looks like he’ll have a new zip code in January — although he’s no technologist himself, at least he understands the value of social media in getting his ‘awesome’ out. Comment, call or use the contact form to discuss how this applies to your business…

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