Apple‘s chief exec and irreplaceable master of ceremonies has few if any equals when it comes to wowing audiences during product demos, but even Steve Jobs‘s famous reality-distortion field couldn’t protect him from an embarrassing Wi-Fi snafu during the big WWDC keynote Monday.

About 20 or 30 minutes into the big iPhone reveal, the Wi-Fi network that Jobs was using to show off Web browsing on the iPhone 4’s revamped screen conked out, leaving Apple’s normally poised, ultra-confident CEO a bit red-faced as the audience stared at a giant blank Web page.

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“Our networks in here are always unpredictable. They are slow today,” said Jobs, as he waited, and waited, and waited. No dice.

Then Jobs asked the audience for a little assistance. “You know, you could help me out if you’re on Wi-Fi, if you could just get off. … I’d appreciate it.” Naturally, the members of the audience — probably half of whom were furiously live-blogging away — roared with laughter, and the guffaws only grew louder when an error message popped up reading “could not activate cellular network.” AT&T, anyone?

“Yep, I know that,” Jobs replied testily, as the wireless problems dragged on for another minute.

“Well, geez, I don’t like this. I’m afraid I have a problem and I won’t be able to show you much here today,” groaned Jobs, who finally resorted to showing off high-resolution photos from the iPhone 4’s photo roll, to some appreciative applause.

Then Steve tried the Web again — and still, no luck. “Well, I’m sorry, guys, I don’t know what’s going on,” he said, looking around for help. “”Uh … Scott, got any suggestions?”
Of course, some snarky goofball in the audience just couldn’t resist. “Verizon!” the guy shouted, and the audience roared again.

Jobs smiled. “We’re actually on Wi-Fi here, so … “

Anyway, within another minute or so, the Wi-Fi was back, and Jobs moved on, albeit with the occasional plea to members of the press to please, please turn your Wi-Fi off. (The collective answer: Yeah, right.)

roflmao! There is a God and He has a tremendous sense of irony…

Think about your clients. Think about the work you’re doing. How did you happen to close those pieces of business? I’m lucky (some might say cursed), but a majority of the success we’ve had at Twist Image comes from the work we do – right here – on this Blog. When we started Blogging in 2003, we (and I say “we” because although this is my worded playground, it is a group effort and a huge part of the overall business strategy of the agency) had a few clients and a few employees. The mass media and industry publications didn’t care much about us, because there wasn’t much of a story there to tell. Blogging enabled and empowered us to share how we think about the Digital Marketing landscape with the world. This Blog prodded along (it still does), and whether it’s working with a major brand, securing a business book deal or getting talent bureau representation, we stay focused on the fact that a lot of that came (initially) because of this Blog (in fact, it still does). Yes, we needed the work to stand on it’s own (both the creative and strategic) and we need to keep nurturing all of those client and business development relationships, but to this day many brands find us (and want to work with us) because of the ideas we share here (amongst other reasons).

This is why I blog. What about you?