Google and Twitter recently struck a deal that will help Google surface relevant Tweets in searches. As a result, Twitter gains valuable free traffic and Google gains valuable real-time content.

Why should you care? You can spend significant time on SEO to gain access to FREE traffic. The same is true for Tweets and social media. Tweets that appear in Google increase exposure to your brand. So how do you increase the odds that your Tweets get indexed? Let’s get started.

The deal between Google and Twitter is early but Danny Sullivan, a widely cited authority on SEO, believes that Google will stick to its guns and value the criteria to surface Tweets that it uses to surface other content. Furthermore, Stone Temple Consulting did a preliminary dive into factors that improve a Tweets indexability.

via How to Improve the SEO of your Tweets.

http://ift.tt/1IN2jLV
via IFTTT

In casual conversation, the terms “keyword” and “query” mean roughly the same thing. We know what someone is saying (or writing) when we see the word “query” where it should be the word “keyword.”

But there is a difference between the two. A query is different from a keyword.

This seems like a semantic and rather annoying little difference. In some ways, it is. But as search professionals, it helps to be informed about the difference, so we can better communicate with our clients, our service providers, and our team members. What’s more, knowing the difference between queries and keywords helps us to become better at our jobs as SEOs.

via Know The Difference Between Queries And Keywords | SEJ.