- Door Kewaunee Legislative Days postponed
- Use Google Reader's "Note In Reader" Bookmarklet as a Built-In Read Later Service [Reading]
- A Scorecard on the 7 Blogging Essentials
March 18, 2011
March 17, 2011
March 18, 2011
Go to the source of the quote here: johnhaydon.com
The most basic framework in marketing is the 4 Ps. Here’s how it breaks down:
- Product
- Price
- Place
- Promotion
Let’s review these basic components:
Product. This is the thing that you want to sell to people. It can be a book, a service, even an emotion. Everything that provides value is bundled up in product, from packaging to features & benefits.
The most common mistake made by companies? Attempting to use marketing to fix a product problem. The bottom line is that if your product sucks, if your product is something that no one wants or needs, you won’t develop growth. Yes, you’ll sucker a few people here or there into buying your stuff, but they won’t buy again and they won’t tell their friends anything positive about you.
Price. How much do you sell your product or service for? More broadly, how much value does your product or service deliver?
Pricing is its own science, but one of the key things marketers get wrong is failing to connect price to value, to the benefit delivered for a price. If, as an example, you’re trying to sell a financial service, and your price is $1 but your service delivers value of $4 for every $1 spent, then you can raise your price and still deliver value to your customers. Conversely, if your service costs $1 but delivers 50 cents of value, you’ve got a long death spiral ahead of you. Marketing can slow it down, but you’re still doomed.
Place. Where can someone get your product or service? This is a much trickier question in marketing now than it used to be. In the early days of the industrial revolution, place was simple. You went to a store to buy products. In the information age, place can be virtual.
One area that gets especially murky in marketing (and martial arts!) is that place also has a time component. Yes, you can market on Twitter or Facebook, but to make your marketing effective, there is also a time in a relationship you’ve built to do that marketing. If you understand place but not time, you still won’t get the results you want, even though you may be standing in the same place as a competitor.
Promotion. This is the mainstay of marketing, the part that has all the visibility and attention – rightly so, because it’s the part that generates the most results and the part that’s hardest to gain proficiency with. Promotion is telling the right people about your product or service’s very existence so that they can learn more about it and ideally buy it from you.
Go to the source: christopherspenn.com
This is longer than the usual quote I curate, but Christopher Penn really nails it in this article. Go to the source if you want the rest of his perspective…
- Image via CrunchBase
Back in February we wrote about Facebook’s secret Project Titan — a web-based email client that we hear is unofficially referred to internally as its “Gmail killer”. Now we’ve heard from sources that this is indeed what’s coming on Monday during Facebook’s special event, alongside personal @facebook.com email addresses for users.
This isn’t a big surprise — the event invites Facebook sent out hinted strongly that the news would have something to do with its Inbox, sparking plenty of speculation that the event could be related to Titan. Our understanding is that this is more than just a UI refresh for Facebook’s existing messaging service with POP access tacked on. Rather, Facebook is building a full-fledged webmail client, and while it may only be in early stages come its launch Monday, there’s a huge amount of potential here.
Facebook has the world’s most popular photos product, the most popular events product, and soon will have a very popular local deals product as well. It can tweak the design of its webmail client to display content from each of these in a seamless fashion (and don’t forget messages from games, or payments via Facebook Credits). And there’s also the social element: Facebook knows who your friends are and how closely you’re connected to them; it can probably do a pretty good job figuring out which personal emails you want to read most and prioritize them accordingly.
via techcrunch.com
Brace yourself! Here it comes…
Related articles
- Facebook launching ‘Gmail killer’ on Monday? (technolog.msnbc.msn.com)
- Facebook to Launch “Gmail Killer” Webmail on Monday (nytimes.com)
- Facebook to launch “Gmail killer” webmail on Monday (venturebeat.com)
- Could Facebook Replace Your E-Mail Inbox? (mashable.com)
- Why You’ll Give Up Gmail for Facebook Mail [Facebook] (gizmodo.com)
There’s a bit of a debate as to how often you should blog if you want to have a successful blog and grow the community around it.
Some folks will say you need to blog every day, or every other day.
Others will say once a week.
Others will say only blog when you have something useful to say (I’m not too sold on the last one – one person’s definition of useful is another’s definition of crap).
To be honest, there’s no right or wrong answer. Or at least, no standard right or wrong answer.
There is a right answer for you, however, and that’s the one you need to look at.
You can follow the ‘via’ link above if you want the rest of Danny Brown’s perspective. What do YOU think about blogging frequency?
via mashable.com
Me? For years I’ve been creating a virtual newspaper from my own trusted sources in Google Reader. If you’re interested in learning how, consider signing up for my free Google Reader ‘Rockstar’ class…
- Image by adria.richards via Flickr
When did you last check your email?
I’d bet it was within the last hour. Quite possibly within the last ten minutes. You might well have your inbox open right now, with message alerts jumping up at you.
Almost everyone I talk to feels that email takes up too much of their time. If you work for an employer, in a traditional office environment, you might have your email open from the moment you get into the office until the moment you shut down your computer at the end of the day.
(And you’ve probably checked email after hours or on the weekends, too.)
If you’re self-employed or work from yourself, it’s probably even worse. You might find yourself worrying about emails during dinner, or when you’re supposed to be having some family time.
The problem isn’t knowing what to do. You’ve read plenty of advice telling you to close the inbox, to avoid checking emails first thing in the day, and to get on with your key tasks first. But are you doing it?
There’s this and there’s the tool that you’re using to manage email. Have you looked into Google Apps for your business? I guarantee you it will make you more productive if you take the time to learn the paradigm! Comment, call or use the contact form to discuss how this applies to your organization…
Related articles
- Take Control of Your Inbox and Get Organized with Taskforce (bloggingtips.com)
- Getting Started | Better Gmail. Turn Gmail into a productivity powerhouse with ActiveInbox (activeinboxhq.com)
- Survey Shows We’re All Checking Email Way Too Often [Email Overload] (lifehacker.com)
- The Worst Email Habits and Annoyances You Should Avoid (or At Least Be Aware Of) [What You Said] (lifehacker.com)
- Keep Track of Sent Email Status with a “Waiting For” Label in Gmail [Gmail Tip] (lifehacker.com)
This is not an old post promotion! I will be doing a ‘brown bag’ lunch and learn at noon CST Friday, March 18, 2011 on how to use Google Reader like a Rockstar…
Despite what you may have heard, RSS is not dead. In fact, I remain convinced that knowing how to proactively manage RSS feeds is the single most important step you can take to turning the information tide in your favor. During the one hour session, I’ll be going over the attached mindmap in greater detail, showing you how to use Google Reader to create your own ‘virtual newspaper’ from sources that you trust to make the news you need to track come to you. This session will be limited the the first 15 people who sign up below — the tickets are free, so don’t be afraid to click ‘buy a ticket’!
Act now to take control over your information! :-D
Want to know what makes a great Facebook fan page? You can follow the ‘via’ link to get the scoop…
- Free Facebook Training Videos from LifeChurch.tv
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March 7, 2011
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September 27, 2010
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via lifehacker.com
Best way? Trade it in for a Sprint Evo! Cindy Otley at the Oneida Street Store in Green Bay can hook you up. If you want an iPhone that imitates an Android, follow the ‘via’ link… :-D
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- No, I’m not going to be your Facebook friend
- Comic for March 6, 2011
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- iPad May Be Magical. Apps Aren’t. Here’s Why.
- What Type Of Content Should My Company Produce?
March 5, 2011
March 5, 2011
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February 25, 2011
March 5, 2011
March 5, 2011
You can follow the ‘via’ link above to go to the source if you want to run events from your Facebook page…
- 20 Examples of Great Facebook Pages
- The worst moments are your best opportunity
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March 4, 2011
March 4, 2011
March 4, 2011
March 4, 2011
March 4, 2011
March 4, 2011
via irishcentral.com
“Having a fan-base of this size allows Tourism Ireland to communicate over 3.5 million messages about the island of Ireland each month to prospective visitors,” Mark Henry continued. “When you consider that each of our fans has in turn an average of 130 friends, we can potentially engage with 32.5 million people worldwide today.” Now do you get it?
via blog.hubspot.com
You can follow the ‘via’ link above to go to the source if you’re interested in what makes a great Facebook Page…
Bright, Shiny Objects! 
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