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You can follow the ‘via’ link above if you want an excellent synopsis of what your small business website needs to be successful. Comment, call or ‘connect’ so we can talk about how this applies to your organization…

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Things we’ve been tracking in the past 24 hours…

Go to the source to read the article: emarketer.com

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Blogging? ProBlogger has an interesting perspective on monetizing your blog… 

It has been a year now since an eventful day when I was browsing the Internet and clicked on an advertisement that seemed an obvious scam: Get 90% off a new iPad. “Yeah, right,” I thought. But I wanted to check it out anyway since I seemed to recall seeing the same ad previously, and I wondered if it was a new type of scam I should be aware of. As it turned out, it wasn’t a scam, just misleading advertising … and thus began my blog on penny auctions, which are a class of entertainment auctions.

I found the idea exciting enough to blog about. I was just getting interested in multi-player game theory and thought that auctions are a nice field to study. The problem was, I had no experience of problogging at all. Like so many others, all I previously had was a blog for my random musings but nothing serious. I had a very elementary knowledge of SEO which I gained working as a freelance writer. I knew nothing about how to rank well in Google or how to use backlinks effectively. As a writer, the only promotional tool I did know about was article marketing.

I started this blog in May 2010, and it’s been growing for one year now. Looking back, I have learned so much and there is still so much to learn. Here is my journey in a nutshell.

You can follow the ‘via’ link above if you’re interested in the ‘journey’, but personally, I wouldn’t start something like this on a Blogger blog. Despite what you might think, they are not at good at driving Search Engine Optimization [SEO] as WordPress. I mean a Google product should produce great Google search results, right? Wrong! Comment, call or ‘connect’ so we can talk about how this applies to your organization…

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Things we’ve been tracking in the past 24 hours…

 

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Things we’ve been tracking in the past 24 hours…

 

I thank God every day that my mother forced me to take touch typing in high school — especially when you consider that people who use keyboard shortcuts are 4x more productive than those who stumble along with their mouse! Keyboard shortcuts are what make Gmail and Google Reader the killer apps they are! Get to know them and you’ll be loving life…

This afternoon, I thought I was heading to a personal digital coaching session on Google Reader for local anchorwoman Erin Davisson of WFRV TV in Green Bay. Instead, unbeknownst to me, it was Erin’s intention to interview me for an upcoming news segment…

Fortunately, I’m always ready to talk about the power of ‘personal news aggregation’ using Google Reader and I had no trouble giving Erin 50x more content than she’ll ever be able to use! Erin was also kind enough to give me a tour of the studio and sit for this picture. Now I’ll have to ask her to autograph my blog…

:-)

PS Be sure to tune in Tuesday the 14th at 5:00 to see the segment!

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Don’t follow the ‘via’ link unless you’re really serious about understanding Blogging and Search Engine Optimization [SEO]. Comment or ‘connect’ so we can talk about how this applies to your organization…

Darren Rowse - Photography Blogger Extrodinaire
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Having trouble posting? Listen to Darren Rowse…

We all have a message drummed into us throughout life: people make snap judgements on you based upon the first impression you give. In many instances, those judgements are lasting ones.*

The same is true for your blog posts. Your opening line really does matter—readers will make a snap decision about whether to read your post by how you open that post, both in the headline or title and the opening line.

It’s no wonder that so many of us feel pressure to get our first lines right.

*It’s worth noting that you can bounce back from a poor first impression. For example, the first thing my wife ever said to me was, “Hi Michael, it’s nice to meet you.” Not a great opening … but I married her within a year!

Want to get better at creating great posts? You can follow the ‘via’ link above get the rest of Darren Rowse’s perspective…

Nilofer Merchant is a kick-a$$ woman from Silicon Valley about whom I have posted several times before [search box!]. Here she is at TED speaking about innovation…

I think you can why I’ve been blown away by her for years — she’s a deep thinker and engaging communicator, Nilofer totally rocks!

Well, today Nilofer just ask lil’ ol’ me for help in putting together her ‘thought leadership marketing’ toolkit. What a great world it is when a Silicon Vally powerhouse can call on an ‘internet plumber’ from Algoma, WI and they can collaborate using this wonderful thing called the internet…

I know that when you get in the end zone you’re supposed to act like you belong there but I’m awed. And humbled. And I’ve been practicing and perfecting my craft every day for 5 years just waiting for an opportunity like this. I’m ready to kick a$$ for you — let’s roll, Nilofer…

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All the topics that interest US in the past 24 hours…

 

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In real estate, first impressions are everything. Even though the color of the front door would be easy and affordable to repaint, it’s one of the first things a potential buyer notices. If your door is red and the buyer doesn’t like it, most likely she isn’t going to bother looking at the interior. Maybe she doesn’t even know why she doesn’t like the house. She’s on to the next one before yours had a chance.

Blog readers are just as finicky as house buyers—not that there’s anything wrong with that. There are simply so many choices in blogs and other online publications that it’s a reader’s market. A blog that doesn’t pass the front door test doesn’t attract readers willing to go farther inside the blog to look around. Think about these four ways to make a first impression with your blog so it becomes a hot property.

You can follow the ‘via’ link above to go to the source. Comment or ‘connect’ to discuss how this applies to you and your organization…

It’s an online magazine rack with many of the world’s top sources gathered together by category. It’s an excellent place to shop for great content for Google Reader, too!

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You can follow the ‘via’ link above to learn how to make your Facebook page awesome! Comment or ‘connect’ so we can talk about how this applies to your organization…

You can follow the ‘via’ link above to read the rest of the article…

You can follow the ‘via’ link above to get the scoop. Comment or ‘connect’ so we can talk about how this applies to your organization…

Something to ponder…

Are you about to start a conversation with a statistic?

Stop.

Emotion must lead, reason must follow.  Because that’s how you commune with the human brain.  Emotion first, reason second.  Heart, then facts.

Please, REMEMBER THIS.  Whatever your cause, whoever your audience, you must start every conversation with the emotional heart of your cause, not the facts of its scope or scale in the world.  If you don’t create emotional space in the mind for your cause, there will be no place for your information to find a home.  And if you do not create a social landscape for a relationship, there is no place for human connection.

If I had a dollar for every person who asked if this applied to them, I’d have a lot of money for my nonprofit.  My answer is always this: There are no exceptions to the rule that you must awaken the heart to arouse the mind.

David Brooks says this so very eloquently in his new book, The Social Animal:

“Reason is nestled upon emotion and dependent upon it.  Emotion assigns value to things, and reason can only make choices on the basis of those valuations.  The human mind can be pragmatic because deep down it is romantic.”

Decision making is not a point in time, says Brooks: “We are primarily wanderers, not decision makers… We are pilgrims in a social landscape.”

So true.  So well said.

Hmmm. I’ll have to think long and hard about this one. How many times have I started a class or a presentation loaded with statistics? I’ve lost track!

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You can follow the ‘via’ link above if you want to see a fine array of alternate news readers, but for the serious aggregator of information, nothing works better than feedly + Google Reader imho. What’s your favorite way to make the information you need to flow to you?

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