Content marketing – Page 3 – Bright, shiny objects!

This morning I had to travel 225 miles from Warrenville, IL to Algoma, WI at 5 in the morning. Needless to say it cut into my blogging time. I thought I’d use it as an opportunity to test SoundCloud for audio blogging. This was dictated to SoundCloud on my Google Nexus S while driving in the Chicago suburbs. Let me know what you think about the content and the format…

February 6, 2012 0

Image via Wikipedia

Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?

Blogs are easy to update and can contain a wide variety of content
It is easy to optimize their content for Search Engine Optimization [SEO]
Most blogging platforms are open source [i.e., FREE]

When you consider that 2012 is the ‘year of content content marketing’ and that you can add a blog to your website for free, my question to you is what’s holding you back?

I see three reasons why people hold back…

Perception
Fear
Time

I think the answer for most people is simple. The words blogging and blogger bring up images of 40 year old white guys sitting in their pajamas in their parents’ basement spewing out politcal rants. While that demographic has clearly capitalized on the benefits of blogging, it doesn’t take away anything from the power of blogging for content marketing.

Here’s another one:

[blackbirdpie url=”https://twitter.com/#!/e1evation/status/166135819520843776″%5D

I wouldn’t be too concerned about that one either. You or your brand can become a thought leader in your space if you engage in a content management and content marketing campaign tailor made to demonstrate your expertise.

Blogging, on one level, isn’t much different than writing an ’email to the world’ — from that perspective, most people or organizations are already producing more than enough content to feed an interesting blog.

Comment or use the ‘connect’ form so we can talk about how this applies to you and your organization. In the meantime, here are the best articles I found on blogs and blogging this past week. Enjoy!

<script src="

Good stuff I read this week…

http://storify.com/e1evation/blogging-trends-for-2-5-2012.js”>%5B<a href="

Good stuff I read this week…

http://storify.com/e1evation/blogging-trends-for-2-5-2012″ target=”_blank”>View the story “Blogging trends for 2/5/2012” on Storify]

Content Marketing could be supplanting the traditional corporate blog (fiercecontentmanagement.com)
Content marketing and Search Engine Optimization [SEO] (e1evation.com)
Content Marketing Building Blocks: The Corporate Blog (business2community.com)
Content Marketing Defined (business2community.com)
5 Tips for Successful Content Marketing (netchunks.com)

February 5, 2012 0

Image representing Joost de Valk as depicted i... — Joost de Valk of Yoast

Content marketing — posting relevant content to this blog — is the way I have done Search Engine Optimization [SEO] in the past. Thanks to my Search Engine Optimization [SEO] bff Ronnie Binser of Video Leads Online, I’m now focusing on doing Search Engine Optimization [SEO] ‘on purpose’ instead of by accident…

For a long time, I have depended on WordPress to do my Search Engine Optimization [SEO] organically without a lot of intentional effort on my part. Most bloggers know that WordPress has an excellent reputation for naturally producing great Search Engine Optimization [SEO] results. At the beginning of the year, however, I decided to become much more intentional about my brand online and decide what topics I really wanted to dominate online and go after them intentionally. That’s where Ronnie stepped in…

Ronnie helped me see how I could use keywords intentionally in my writing. He also gave me some insights into Panda — Google’s search engine algorithm — that really helped me get a grip on Search Engine Optimization [SEO] for content marketing.

Don’t get me wrong — WordPress is great — but in order to do Search Engine Optimization [SEO] on purpose instead of by accident, it needs some help. I found that WordPress is great, but if I want my content marketing to be effective and get me found for the things I want to be found for [wow, that was a tortured phrase] I’ve got to be more intentional.

Sooo. Here’s what I’m working on now…

Learning from a smart guy like Ronnie who knows Search Engine Optimization [SEO] cold
Using a plugin like InboundWriter that forces me to align my WordPress writing with my Search Engine Optimization [SEO] objectives
Evaluating a Search Engine Optimization [SEO] plugin like Yoast that will rock my Search Engine Optimization [SEO] and take it to the next level

I’ll be the first to admit that I’m no expert in this area — I’m just a ‘seeker’ — but I’m happy to share the good stuff I found this week via Storify…

<script src="

Saturdays are about Search Engine Optimization [SEO] at e1evation, llc

http://storify.com/e1evation/search-engine-optimization-seo-trends-for-this-wee.js”>%5B<a href="

Saturdays are about Search Engine Optimization [SEO] at e1evation, llc

http://storify.com/e1evation/search-engine-optimization-seo-trends-for-this-wee” target=”_blank”>View the story “Search Engine Optimization [SEO] trends for this week 2/4/2012” on Storify]

5 Tips for Successful Content Marketing (netchunks.com)
89 percent of consumers use search engines for purchase decisions (brafton.com)
How to Optimization Local SEO (brandignity.com)
Your WordPress Blog Interaction with SEO (idoblogs.com)
Content Marketing Trends for 2012: What’s in and What’s Out (marketingprofs.com)

February 4, 2012 3

February 3, 2012

Image representing Twitter as depicted in Crun... — Image via CrunchBase

Twitter has not always been a starting player in my content management and content marketing lineup — in fact, for a long time I must confess I neglected Twitter. Oddly enough, it was Google’s changes to Google Reader and privacy issues with Facebook and Google that made me rethink my content management and content marketing strategy…

When I started to think about the fact that Twitter is pretty much ubiquitous — one of my favorite college words for ‘everywhere’ — I rethought Twitter’s role in my content management and content marketing world. I had a big of a revelation a couple of weeks ago as to how Twitter could play a central role in my content marketing strategy — you can view it here. Now I’ve gone from neglecting Twitter — thinking of it just as one of the bases I have to cover — to giving it a starring role!

I used Twitter in concert with Shareaholic — one of my ‘must use’ tools — in fact, I call it the ‘Swiss Army knife’ of social media. Thanks to Shareaholic I’m always ready to send any good thing I stumble upon to my Twitter account via HootSuite. Why via HootSuite? Well, there are a lot of reasons why I use HootSuite and I should go into that again sometime. In this case, though the reason is that HootSuite gives me great analytics on how my tweets are doing.

If you want to focus on Twitter for content management and content marketing like I do, try adding Shareaholic and HootSuite to your mix!

Here’s a summary of great Twitter articles I read this past week via @Storify…

<script src="

I summarize the top Twitter news every Thursday at this time…

http://storify.com/e1evation/trending-topics-in-twitter-for-this-week-on-2-2-20.js”>%5B<a href="

I summarize the top Twitter news every Thursday at this time…

http://storify.com/e1evation/trending-topics-in-twitter-for-this-week-on-2-2-20″ target=”_blank”>View the story “Trending topics in Twitter for this week on 2/2/2012” on Storify]

Google Reader tips and tricks for content management (e1evation.com)
HootSuite Reaches 3 Million Users, 700 Million Sent Messages [INFOGRAPHIC] (mashable.com)
Twitter to launch new analytics tools for publishers to measure social reach (brafton.com)

February 2, 2012 0

Image via CrunchBase

Google, Gmail, Google Reader, and now Google+ are all a vital part of a content management and marketing for thought leadership system. I use Gmail and Google Reader for content management and Google+ for content marketing. Gmail, and it’s business version Google Apps for Business, are critical for managing what I call ‘just in time’ information — information that affects relationships and revenue. Google Reader is what I use to handle ‘just in case’ information like news and industry trends. Applying this approach to your content management will go a long way toward lightening the load in your inbox, but Gmail features like Priority Inbox, keyboard shortcuts, etc. give Gmail a clear advantage over other email systems, too. Google Reader allows users to create a virtual newspaper that delivers up to the minute reports on the things that are important to your world. Together these Google products are like the peanut butter and chocolate combination of content management. The cherry on top of the sundae is that these Google tools, like so many others, are available as excellent android apps as well!

The best thing about these products is that they are free, or have the appearance of free. Even with news like this report from Mashable, I still think these tools are a good value…

http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1

Google+ is still an unknown variable in my content marketing world. I’m not happy with the way that Google is ‘forcing’ me to use it whether I want to or not, but I am gradually starting to use it as part of my content marketing plan. Sometimes I’m grateful that my social media certification course at Northeast Wisconsin Technical College forces me to be familiar with all these tools! btw, Google Reader is what I consider to be a ‘secret weapon’ for my work. I’ve done several posts on it — here’s a link to a series I did on getting content into and out of Google Reader that you might enjoy…

In the meantime, here’s a collection of the best content I’ve read on Gmail, Google Reader and Google+ in the past week:

[View the story “Trending topics in Google for this week” on Storify]

Google Reader tips and tricks for content management (e1evation.com)
How to Fight Information Overload (e1evation.com)
Google+ Announces Gmail Integration (hubspot.com)
Join the Google+ Revolution Now (crowdshifter.com)
Google Allows Pseudonyms on Google+, Plans New Privacy Policy (geekbeat.tv)

February 1, 2012 0

On Tuesday, I usually focus on tools for content management and marketing for thought leadership. I had just prepared a post on Google Reader tips and tricks when my good friends at Zemanta shared a little tool from their labs they call Quotelove. Quotelove is a nifty tool for curation that allows me to highlight and grab any text I find with a minimal amount of fuss. Here’s an example of a quote that I curated using this content management tool…

The Rise of the Social Media Mechanic – Servant of Chaos

I have written before on the rise of the Business Designer – a person uniquely adapted to optimise your business processes. But in line with the Hype Cycle, the Business Designer is most effective later in the cycle – as you climb out of the Trough of Disillusionment. Most businesses are not in this space as yet. And many are still facing the ascendant forces of the Peak of Inflated Expectations. It is in the way up this peak (and the way down the other side) that you need an individual uniquely suited to “getting s#@t done. You need the Social Media Mechanic. This is the person who can implement your strategy, find the right bits and pieces and bolt them together. This person will know what needs to be done to make the right things work – and sometimes even do the wrong things (let’s face it, we’re still making mistakes and learning from them, right?). But without the Social Media Mechanic, you’re just going to be left with a whole heap of unconnected parts. So once you’ve got your continuous digital strategy underway, start seeking your Social Media Mechanic. You’ll never get out of the trough of disillusion without one!

via: www.servantofchaos.com

shared with Quotelove

I plan to curate more of Gavin Heaton’s thoughts on ‘social media mechanics’ later on. For the time being, I wanted to give a shout out to the smart Slovenians at Zemanta that give me such great tools for content marketing…

January 31, 2012 2

Two years ago, I wrote an epic post called ‘From Thinker to Thought Leader in one easy workflow’. The original title was ‘By Jove, I think I’ve got it‘ [shows how little I knew about writing effective post titles, eh?]. Well, it took me a couple of years, but I’ve finally found it. It? That elusive personal niche that everyone keeps talking about. I call it ‘content management and marketing for thought leadership‘ and it is my passion and my purpose in life.

What is content management and marketing for thought leadership you might say? First some terms…

Content management?

“Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. In recent times this information is typically referred to as content or, to be precise, digital content. Digital content may take the form of text, such as documents, multimedia files, such as audio or video files, or any other file type which follows a content lifecycle which requires management.” Source: Content management – Wikipedia, the free encyclopedia

Content marketing?

“Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.” Source: Content marketing – Wikipedia, the free encyclopedia

Thought leadership?

I like the perspective Mindy Gibbins-Klein’s shares in her book 24 Carat Bold:

“What does a real thought leader look like? How would you go about finding one, or becoming one, if that is of interest? Well, let’s start with the Wikipedia definition stated earlier: ‘A futurist or person who is recognized among their peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.’ Not bad, but there is one important word missing here: market. It’s not just about being recognized by your peers and mentors. To effect real change, you need a market, or followers, or fans or constituents or a congregation… you get the idea.

Gibbins-Klein, Mindy (2009-09-01). 24 Carat BOLD: The Standard for REAL Thought Leaders (Kindle Locations 309-313). Ecademy Press. Kindle Edition.

So to me, a thought leader is a person who…

Is an expert in their field
Has innovative ideas or perspectives
Promotes and shares those things using the “good, fast, and cheap” tools available on the internet
Becomes recognized

So then what is ‘content management and marketing for thought leadership‘? My simple definition goes like this: It is “becoming and being known as the expert“.

Here’s a little riff that I did last summer on the difference between thinking and thought leadership…

http://youtu.be/nVUzEfRPcJk

When I first rebooted e1evation, llc 3 years ago and shifted the focus from lead management to lead generation using inbound marketing tools, my tagline was ‘marketing, sales and technology for small business, non-profits and academic institutions’. I laugh now because that focus is so broad that not even Mashable! with their massive staff can cover it comprehensively. As time has gone on, I’ve continued to sharpen my focus so that I can increase my expertise in this emerging area. This is who I am and what e1evation, llc and this blog is about; content management and marketing for thought leadership.

When Michelangelo was asked how he created his classic work ‘David’, he said “”Ho iniziato con un blocco di marmo e scheggiato via tutto ciò che non aveva l’aspetto di David” [loosely translated: “I started with a block of marble and chipped away anything that did not look like David”]. I was inspired last week by Chris Brogan‘s comment “My blog is a piece of crap. Time to work harder.” If his blog is crap, what is mine? Why am I settling for less than sharp focus and clarified outcomes? In the month of February, my goal is to chip away from this blog everything that does not look like ‘content management and marketing for thought leadership‘.

Henceforth, this blog will be about the following topics:

Content Management
Content Marketing
Social Media [including blogging, Facebook, Google+, LinkedIn, and Twitter]
and the strategies, tools and tactics that make them available for every thinker who aspires to thought leadership

…and I will parse out my thinking in the following categories…

Thoughts
Tactics
Tools and technologies
Trends

I’m going to continue to perfect the ‘e1evation workflow’ — my ‘lather, rinse, repeat’ cycle for ‘thought leadership’ marketing — while applying the zenlike simplicity of ‘getting things done’ principles to content management and marketing for thought leadership.

If that’s what you’re looking for, stick around. Watch me. Interact with me. Let me know how I’m doing now that I’ve found my niche. If you want If you’re looking for something else let me recommend http://google.com…

The key thought leadership trends for 2012 – biggest changes (thoughtleadershipstrategy.net)
The Seven R’s of Thought Leadership (business2community.com)
12 experts on the key thought leadership trends for 2012 (e1evation.com)
The Beginner’s Guide To Content Marketing (e1evation.com)

January 30, 2012 2

IBM Lotus Web Content Management — Image via Wikipedia

Later today, I’ll be posting on some major changes that are happening in my business and on this site — you’ll want to be sure to check back later! In the meantime, every day I pull together the best of what I’ve read on one aspect of my focus. Mondays are all about content marketing and here are some of the best thought on the topic I’ve found in the past week…

[View the story “Trending topics in content marketing for 1/30/2012” on Storify]

Tactics on Thursday; Getting Things Done [GTD] and content marketing (e1evation.com)
What is Content Marketing? (ernestbarbaric.com)
Content Marketing: The Hard Numbers (business2community.com)
Content Marketing 101: How to Build Your Business With Content | Copyblogger (copyblogger.com)
Understanding Viral Content Marketing (visual.ly)

January 30, 2012 0

Image via Wikipedia

Sundays are all about blogging here at e1evation. My fundamental belief is that blogging is foundational for content marketing success and that a blog should be at the center of everything you do online. Why? Here are a couple of reasons that come to mind at the moment…

You own your blog. You do not own Facebook. You wouldn’t build your dream home on rented land — why build your brand on something you don’t own and control?
Blogs give you more control over how you express yourself.
Websites that blog actively get 7x more traffic than static sites.

It would seem that big brands are starting to get the picture…

The big three social media platforms, Facebook, Twitter, and LinkedIn, were the most widely used in 2011, followed by YouTube, and publishing a blog. Across the various platforms, brands cited the following adoption levels: Facebook (87%), Twitter (83%), LinkedIn (76%), YouTube (66%), and blogs (57%). In 2012, blogs are expected to gain the most ground: An additional 28% of brands that don’t currently publish a blog plan to do so in 2012—bringing the percentage of brands that publish a blog to 85%. Social Media – Blogs Top List of Social Media Investments for 2012 : MarketingProfs Article

To my mind, blogging is the ultimate ‘content marketing for thought leadership’ tool. Maybe it’s time you took a page from their playbook and started business blogging as well?! Contact me if you’re not sure where to start…

Here are some of the best blogging articles I found this week…

Sundays are all about blogging…

http://storify.com/e1evation/trending-topics-for-1-29-2012

20 Social Media Blogs You Should Read in 2012 (pamorama.net)
The best of e1evation for the week ending 1/21/2012 (e1evation.com)
The importance of choosing a niche (thesocialexchange.wordpress.com)
Social Media Tools & Tech – 15 Tips to Not Lose Your Mind! (pammarketingnut.com)
The 2011 Inc. 500 Social Media Update: Blogging Declines As Newer Tools Rule … – PR Web (press release) (prweb.com)

January 29, 2012 2

Image via CrunchBase

The highlights of my week included a couple of convos on blogging and Search Engine Optimization [SEO] with a brilliant guy named Ronnie Bincer that have my head spinning with the possibilities and cracking the code on autopublishing from Google Reader with the help of a tool called ‘If this then that’ or ifttt.com…

Using ifttt, I can direct content to several places at one simply by starring it or tagging it. This has great implications for my ‘content marketing for thought leadership’ workflow because it makes it easier for thought leaders to go from consuming content to producing content. I’ll have to so a screencast next week to show you what I’m talking about…

Here’s the wrap up…<script src="

The things I think I learned this week…

http://storify.com/e1evation/my-week-in-review-for-1-28-2012.js”>%5B<a href="

The things I think I learned this week…

http://storify.com/e1evation/my-week-in-review-for-1-28-2012″ target=”_blank”>View the story “My week in review for 1/28/2012” on Storify]Questions? Feedback?

8 Reasons You’ll Get Buried Alive Without Quality Content (hubspot.com)
Content Marketing Trends for 2012: What’s in and What’s Out (marketingprofs.com)
Tweet Your Social Content More Efficiently With Buffer And Ifttt (mediabistro.com)
5 Basic SEO Troubleshooting Tips for Content Marketers (toprankblog.com)
What is Content Marketing? (ernestbarbaric.com)

January 28, 2012 0

On Sundays, it’s all about Blogging and Content Marketing…

On Sunday, it’s all about blogging and content marketing strategy…

http://storify.com/e1evation/trending-topics-for-1-22-2012

January 22, 2012 0

Cover of "Glengarry Glen Ross" — Cover of Glengarry Glen Ross

Looking to sink your teeth into some good strategic thoughts for a Saturday? Chris Brogan’s got you covered…

2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.

In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post.

Source: 97 Ideas for Building a Valuable Platform

Go to the source if you’d like to consider all 97 ideas. Me? I like #66: “The old “ABC” from Glengarry Glen Ross was “Always Be Closing.” The new ABC is “Always Be Connecting.” Networks are what make selling easier. Your platform is part of how you network.” This is the second time ABC has come up in a couple of days and I was surprised that the person I mentioned it to was not familiar with this scene. It won Alec Baldwin an Oscar… [Warning; Not safe for work!]

For me, ABC means “Always Be Content” marketing – the connecting comes later! Chris has the ideas. I have a repeatable workflow for implementing them. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

7 Reasons You’re Not Generating Leads From Social Media (hubspot.com)
LinkedIn 101: A Critical Part of Your Inbound Marketing Strategy (weidert.com)
7 Tips for Stellar Social Media Community Management (hubspot.com)
Future of Marketing in 2012 and onward – Interview with Julien Smith. (ernestbarbaric.com)

January 21, 2012 0

Cover of "Getting Things Done: The Art of... — Cover via Amazon

I maintain that ‘how do I add content marketing to my plate and still get home for supper?’ is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders who hope to execute such a strategy effectively. In this 11 minute video I explore the use of David Allen’s ‘Getting Things Done‘ principles to content marketing…

http://www.youtube.com/watch?v=J-0UlkmVB0M&feature=youtu.be

Questions? Feedback? Please comment below…

What is Content Marketing? (ernestbarbaric.com)
Content Marketing 101: How to Build Your Business With Content | Copyblogger (copyblogger.com)
What’s Your Content Marketing Strategy? (business2community.com)
Thoughts From The Content Marketing Institute (twistimage.com)

January 19, 2012 28

Image representing HubSpot as depicted in Crun... — Image via CrunchBase

HubSpot has some great thoughts on building online authority that I’d like to share with you…

When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry?

Being an online authority essentially means you’re not only a thought leader on a specific topic, but that you’ve also taken the time to translate that knowledge in a meaningful way online. And if you’re a business owner, you’ve gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue.

It makes sense: People do business with the people they trust. And putting yourself out there, giving your brand a personality, and taking the time to present research, updates, and opinions that help your prospects and customers is how trust is earned. People used to do it in person; they still do, but now their reach can be extended by thousands and even millions by doing it online, too.

As it turns out, one of the easiest methods of doing all this is through content creation. It’s how people and search engines find you and determine your relevance; over time, the cream rises to the top. If you’re trying to build your online authority — like most smart marketers are — these are the ways you can use content to get the job done.

Source: 11 Ways to Use Content to Build Online Authority

My favorite is #11; ‘be a credible resource’. I’m not a great writer – in fact, I’d rather talk than write. I love SoundCloud and YouTube as a means of expressing myself. The problem is, Google doesn’t search for pretty or sounds good so I use curation as a means of drawing people into my site to view my original content. Go to the source if you’d like more of HubSpot’s perspective – comment or ‘connect’ to discuss how this applies to you and your organization…

30 Top Ebooks to Help You Master Inbound Marketing in 2012 (hubspot.com)
11 Ways to Use Content to Build Online Authority (hubspot.com)
Google+ Status Updates Now Appearing in Organic Search Results (hubspot.com)
11 Guaranteed Ways to Get Others to Retweet Your Content (hubspot.com)
SEO for Small Businesses (optimum7.com)

January 14, 2012 0

All the best from the past 24 hours…

All the best from the past 24 hours…

http://storify.com/e1evation/curation-and-content-marketing-for-1-12-2012

January 12, 2012 0

More good thoughts from Heidi Cohen…

Social media is like a hungry teenage boy. As any parent will tell you, when it comes to food, they’re never satisfied. Similarly, social media has a voracious appetite requiring continual feeding in the form of content and communications in a variety of formats.

What’s a marketer to do keep your social media initiatives sated? Here are seven tips to develop appropriate content and engagement to nourish the social media beast, regardless of which platforms you use.

Source: How To Feed The Social Media Beast | Heidi Cohen

Go to the source if you want to learn more about how Heidi feeds the beast. Me? I use Google Reader to search for content that is in alignment with my brand and my blog so that I curate or create content that is in alignment with my customer value demands. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…

Eight Factors to Consider When (Re)Launching a Business Blog (webbiquity.com)
Be successful in Social Media by doing your own thing. (thisismyurl.com)
Does Social Media Matter for Your Business? (marcbinkley.ca)
7 Top Online Marketing Trends for 2012 [Data Included] (clickz.com)
12 Reasons to Put Blogs at the Center of Your Content Marketing (e1evation.com)

January 11, 2012 1

January 5, 2012 0

Here’s some important data on consumption, curation and creation from Brian Solis…

According to Forrester Research, overall adoption of social technologies has effectively reached saturation. 80% of people in the US engage with social media, which is equal to the number of people who text via SMS or equivalent to the ubiquity of those who own DVD players.

While it’s new, its value is not to be minimized. Social media users already number in the hundreds of millions, providing the reach of traditional media but also the precision of one-to-one service and attention. Forrester notes that just a handful of “Mass Connectors” will create 256 billion influence impressions in the US this year.

As our social graphs propagate, the information that passes within it also multiplies. Individuals are not only socializing, they are sharing information and creating content. In doing so, updates serve as social objects, becoming catalysts for increased interaction and overall reach. As a result, participants and their social presences are amplified within existing social graphs and now also extend across a rising category of nicheworks or interest graphs – social graphs united around common interests and themes.

We are the architects of our own experiences and we are also the hubs of relevant content, resembling production foremen as we develop workflows and processes for consuming, curating, and creating content.

Source: The Three C’s of Information Commerce: Consumption, Curation, Creation – Brian Solis

I have been using the first three words in the ‘e1evation workflow’ for almost two years. To these I add ‘connect and converse’ as you see below…

The ‘e1evation workflow’ is a ‘lather, rinse, repeat’ process for content marketing that can help you establish a dominant thought leadership position. If you’re intrigued by Brian’s work and are looking for a ‘practical, tactical way’ to become one of Forrester’s 23% in the creator space, comment or ‘connect’ to discuss how this applies to you and your organization…

A Simpler Ladder of Social Engagement (33charts.com)
A Marketer’s Guide to Content Curation (hubspot.com)
What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing (e1evation.com)
Content Curation is Disruptive (kauthor.com)

January 4, 2012 1

via blog.eloqua.com

Click to enlarge. You can follow the ‘via’ link above if you want to know the rest of the story…

June 22, 2011 3

Growing a blog?

Do you want to attract more readers?

Do you want to grab the attention of the big players in your industry and leverage their star power?

Silly questions, right?

In this article I’ll share how you can grow a loyal and sustained fan base by working with the top experts in your niche.

They’re out there, and it’s not nearly as hard as you think to get them on your team.

Why do I need an expert?

Everyone wants entertaining, useful content. That’s what content marketing is all about.

But they also want access to great people. When you present a new idea or a new voice to your audience, your blog becomes a valuable source people will want to visit again and again. Bringing in expert voices rounds out your site and adds dimension.

Getting outside experts involved also validates your own expertise. When you can attract the best, people will see you as an expert in your own right.

Finally, there’s an often-overlooked benefit of working with experts. If you work well together, some may turn out to be strategic partners who can take your business places you never dreamed.

Experts can include:

Authors, particularly those who have new books out

People who frequently speak on relevant topics

Bloggers who are creating exceptional content

Practitioners working inside companies

via donnadenil.com

Great advice from Wisconsin business blogger Donna Denil. I’m available if you were asking…

:-)

June 15, 2011 0

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