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In real estate, first impressions are everything. Even though the color of the front door would be easy and affordable to repaint, it’s one of the first things a potential buyer notices. If your door is red and the buyer doesn’t like it, most likely she isn’t going to bother looking at the interior. Maybe she doesn’t even know why she doesn’t like the house. She’s on to the next one before yours had a chance.

Blog readers are just as finicky as house buyers—not that there’s anything wrong with that. There are simply so many choices in blogs and other online publications that it’s a reader’s market. A blog that doesn’t pass the front door test doesn’t attract readers willing to go farther inside the blog to look around. Think about these four ways to make a first impression with your blog so it becomes a hot property.

You can follow the ‘via’ link above to go to the source. Comment or ‘connect’ to discuss how this applies to you and your organization…

 

 

It’s an online magazine rack with many of the world’s top sources gathered together by category. It’s an excellent place to shop for great content for Google Reader, too!

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All the topics that interest US in the past 24 hours…

 

What an astronaut sees

10 commonly misunderstood words

What people dream about

Facts and stats about lefties

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Everyone is born right handed. Only the truly great overcome it… :-)

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While I’m reluctant to recommend any tool by Yahoo! [this includes Flickr, etc.] due to their uncertain future, I found a need for Yahoo! Pipes today. What is Pipes?

The tool consists of two major components: an interface, called an editor, where a Pipe is put together; and an execution engine that runs the Pipe instructions. Once a project is saved in the editor, the instructions are saved as a special kind of document on the engine. To run the Pipe, the engine reads the document and then accesses anywhere from dozens to hundreds of Web services–from feeds supplied by Craigslist to geography data on Yahoo Maps. To optimize the response time, says Sadri, the engine parallelizes as much of the execution as possible, breaking up the instructions into chunks that run simultaneously.

Almost immediately after its release, Pipes garnered a lot of attention from bloggers, software developers, and experts on Web-based applications. Perhaps the most glowing endorsement it received was from Tim O’Reilly, founder of O’Reilly Media, a computer-book, magazine, and online publisher. On his blog O’Reilly wrote that the tool is a “milestone in the history of the Internet.” He added that while it’s still a bit “rough around the edges,” Pipes has “enormous potential to turn the Web into a programmable environment for everyone.” Source: Technology Review: A More Personalized Internet?

Already, I’m sick of the hype around the iPad so I wanted to find a way to scan my favorite news feeds and edit out any mention of the word iPad. Enter Yahoo! Pipes…

The secret to social media success? In the words of the immortal Captain Picard, ‘engage’!

BERLIN, GERMANY - FEBRUARY 16:  Eric Schmidt, ...
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All the topics that interest US in the past 24 hours…

 

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“Don’t blog to be known. Blog to be knowable.” Being ‘searchable, findable, knowable’ is the start of thought leadership…

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Google Executive Chairman Eric Schmidt has announced that the search giant will launch its Groupon competitor on Wednesday, starting with Portland.

The news that Google is getting into the daily deals space is not a surprise. Google attempted and failed to acquire Groupon for $6 billion last year. A few months later, Mashable exclusively learned that Google was developing a Groupon competitor called Google Offers.

At the D9 Conference in Palos Verdes, California, Schmidt and Stephanie Tilenius, Google’s VP of commerce, demonstrated the company’s new product. It’s just like Groupon in that it provides users a daily deal from “thousands of merchant partners.” Google showed off a deal for $10 worth of Floyd’s coffee for $3 on stage.

The big selling point for Google Offers is that it will integrate seamlessly with Google Wallet, the company’s NFC-based payment system launching this summer. Instead of printing out a coupon or barcode, completed offers are put into a user’s Google Wallet, where they are automatically saved and redeemable. Eventually they will be utilized automatically through NFC.

Google Offers will be available Wednesday in Portland and eventually will roll out to New York, San Francisco and other cities during the summer.

Bye, bye Groupon…

Wanted: Foreign Workers For Germany’s Job Boom

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Ich bin fertig, Deutschland! Rufen Sie mich an…

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Are you still getting email newsletters? I’m doing everything I can to eliminate them and keep my inbox for ‘just in time’ information only. Wait! Where do I get the information which was contained in those newsletters? Through newsfeeds. Here’s a post that might help you get started…

“Do you have a huge number of blog and news feeds in your feedreader that you can’t possibly keep up with on a daily basis? Or, on the other end of the spectrum, have you resisted deciphering those three little letters, RSS, and continue to check your bookmarked links regularly to see if your favorite web pages have updated?

Now there is a new — and incredibly simple — solution. Guy Kawasaki, whom I used to read in Macworld Magazine when he was the original brand evangelist, recently started a new network of websites called Alltop.com. Based on the popurls model, the sites — each focusing on a specific topic — show the latest five posts from a wide range of news sources and blogs covering that topic, all on one page. Topics include celebrities, health, “green,” social media, small business and many others.

I suggested to Guy that he create a “nonprofit” topic and worked with him to identify news and blog feeds that should be included. And that’s how nonprofit.alltop.com was born.”

Whether you take the Alltop approach or use the free Google Reader to subscribe to feeds — just do it! Getting newsletters out of your inbox and into your browser is a great way to resist following the rabbit trail of an interesting newsletter in the middle of your work. Save your inbox for action and your newsreading for a newsreader! Contact me if you’re interested in learning how to make the switch…

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All the topics that interest US in the past 24 hours…

 

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That’s fairly extensive, but many firms are, at the very least, monitoring some of employees’ Internet, phone and email use, especially larger companies and those in sensitive or heavily regulated industries. The market for email monitoring software has grown more than 25% each year since 2008 and is projected to reach $1.23 billion in 2013, according to IT market research firm Gartner; more than one in three large U.S. companies employ actual people to read or analyze employee email, according to a 2010 study by email monitoring firm Proofpoint. Plus, a survey by the American Management Association and The ePolicy Institute found that almost half of the small, medium and large companies surveyed monitored phone use, and two out of three monitored web use. Instant-message and text-message monitoring are also increasing, says Stephen Marsh, chief executive of email archiving firm Smarsh.

Not only do employers watch what you’re doing, but many act on what they find. One in five large U.S. companies fired an employee for violating email policies in the past year, the Proofpoint survey found. What was a fireable offense? Most email investigations pertain to issues of employees leaking sensitive, confidential or embarrassing information, or theft – not racy messages sent to a girlfriend from an office email account or the occasional online shopping binge from the corporate desktop.

Follow the link and go to the source. How many of these things are true in your organization?

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You can follow the ‘via’ link above to learn how to make your Facebook page awesome! Comment or ‘connect’ so we can talk about how this applies to your organization…

Old, but still funny!

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