Author: Todd Lohenry

The internet is filled with bright, shiny objects. Many of them end up here! A @toddlohenry project. Be shiny!!!

Jon Pinette’s “Chinese Buffet” shtick…

If you’ve never seen this, you’re in for a treat!

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Twitter
Image via Wikipedia

Do you tweet? Or twitter? Victoria Harres does…

“The other day I sat down to write something about Twitter. I struggled with my thoughts, threw some words down, and came up with a question: “Why are you twittering?” I knew the answer people would give. I know Twitter, and I know the type of people who tweet. I know why my husband is on his iPhone flipping through tweets at 1:30 a.m. He insists on reading every tweet from every person he follows. Personally, I’m guilty of recently tweeting after midnight with a couple of people who tweet for major newspapers. So I know my husband and I are not the only ones afflicted with this social addiction.” Source: Why People Twitter – in one word.

So? Do you? Spill the beans in the comments…

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Sorry for being so goofy lately, but after speaking on ‘Facebook for Fun and Profit’ for ‘Link Greater Green Bay‘ on Wednesday, I couldn’t pass this one up… 

http://www.theonion.com/content/themes/common/assets/onn_embed/embedded_player.swf?image=http%3A%2F%2Fwww.theonion.com%2Fcontent%2Ffiles%2Fimages%2FE-Mom_article_9_1.jpg&videoid=97699&title=Facebook%2C%20Twitter%20Revolutionizing%20How%20Parents%20Stalk%20Their%20College-Aged%20Kids
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Things we’ve been tracking in the past 24 hours…

 

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Osama wanted new name for al-Qaida to repair image

And you think you’ve got branding challenges!

Hamid Mir interviewing Osama bin Laden for Dai...
Image via Wikipedia

As Osama bin Laden watched his terrorist organization get picked apart, he lamented in his final writings that al-Qaida was suffering from a marketing problem. His group was killing too many Muslims and that was bad for business. The West was winning the public relations fight. All his old comrades were dead and he barely knew their replacements.

Faced with these challenges, bin Laden, who hated the United States and decried capitalism, considered a most American of business strategies. Like Blackwater, ValuJet and Philip Morris, perhaps what al-Qaida really needed was a fresh start under a new name.

The problem with the name al-Qaida, bin Laden wrote in a letter recovered from his compound in Pakistan, was that it lacked a religious element, something to convince Muslims worldwide that they are in a holy war with America.

via fox11online.com

Wow!

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via allfacebook.com

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Looking southeast from Bixby Park, Alamitos Be...
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Dana VanDen Heuvel says…

Back in 2000, I picked up a book at Barnes & Noble in Long Beach, CA.  The Cluetrain Manifesto (affiliate link) was on the end cap display and having been involved in “Internet stuff” for a while for a few years, I was keen to explore what the book had to offer.  Little did I know (same for most of us I’d imagine) that Cluetrain would be even more relevant over a decade later than when it was first written.  Frankly, I can’t think of too many business books that can make that claim, so that in and of itself is really something. Over the past several years I’ve read and re-read Cluetrain a few times and have kept the 95 theses document close at hand. As we all look forward to what 2011 brings, it seems an appropriate time to get reacquainted with the full Cluetrain set of 95 theses albeit with a bit more depth. (one liners such as “markets are conversations” don’t have the same immediate resonance with everyone and thusly some explanation may be required.). So, in in the spirit of getting fully engaged in the Cluetrain mindset that I’m embarking on the project of bringing all 95 of these to life over the next 95 work days.

via marketingsavant.com

Dana VanDen Heuvel of MarketingSavant Group is engaged in a rather ambitious project over at his blog, but as I have said so many times before — when Dana talks, I take notes. Follow the ‘via’ link over to his site and track his ’95 days of Cluetrain’ — I know I will…

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Nilofer Merchant; Author, Speaker, Inspirer

The good Lord has put some amazing people in my path. For a guy ‘straight outta Wisconsin’, I’ve been blessed with the opportunity to collaborate with some pretty high octane people. One of them is Nilofer Merchant. Now Nilofer herself is not in need of a ‘total beauty makeover’ but her web presence was another issue altogether…

Nilofer and I met and worked together at Apple during the ‘Think Different‘ campaign — she at the ‘mothership’ in Cupertino and me at the field office in Chicago. We both left Apple and went on to other things; she to GoLive, Rubicon Consulting, writing a couple of books and me to eventually start e1evation, llc. Thanks to social networking, our paths crossed again recently. I commented to her that I was surprised to see a global thought leader like her using Posterous for her blog. She remembered that comment and a couple of weeks ago asked if I would guide her through the process of moving to WordPress…

The old Posterous site; click to enlarge...

For her theme, we chose the highly modifiable Canvas from Woo Themes and designing the site was ‘easy peasy lemon squeezy’ due to their flexible and powerful approach to WordPress theme design. We still have a few things to clean up, but Nilofer, being the hard charging kick ass girl she is, couldn’t wait to ‘go live’. You can view her site online at http://nilofermerchant.com but don’t follow her unless you want your world rocked!

The new site; click to enlarge

Are you a great thinker that wants to engage in ‘thought leadership’ marketing? Do what Nilofer did. Ask me to guide you through the process. Comment, call or ‘connect’ so we can get started…

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Things we’ve been tracking in the past 24 hours…

 

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Coffee. The greatest addiction ever!

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Dilbert.com

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via failblog.org

Does your marketing strategy look like this? Comment, call or ‘connect’ so we can talk about your options; e1evation, llc does websites that drive traffic, Facebook pages, and other outbound and inbound marketing and advertising…

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Wal-Mart Product FAIL

Media_httpfailblogfil_wehez
via failblog.org

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via visualoop.tumblr.com

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Google toilet UI

via holykaw.alltop.com

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“Guy Kawasaki visited Ireland to deliver his Art Of The Start talk at the Irish Software Association’s annual conference. His ‘Irished-up’ version of the talk was warmly received by a packed house. Despite his busy work and tourist schedule (this was his first visit to Ireland) Guy found time to sit down and discuss his online life, how he stays in touch with everything that is going on out there, and his new venture, Alltop.com.” Guy Kawasaki is one of the greatest entrepreneurs of this generation. Click here to read his perspective on life online…

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via blog.eloqua.com

Click to enlarge. You can follow the ‘via’ link above if you want to know the rest of the story…

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Here’s what I’m thinking at the close of the weekend and the start of a new week…

To paraphrase my good friend Dana VanDen Heuvel of MarketingSavant, the difference between a thinker and a thought leader is that while the thinker has a point of view, the thought leader has a PUBLIC point of view; a point of view that is searchable, findable and knowable. This public point of view gets the thought leader a share of voice which leads to a share of mind which leads to share of market which in turn adds to the bottom line. Almost anyone can establish a thought leadership position using the tactics and tools I discuss and use every day; a good thought leader can beat the great thinker to the customer by learning to use these tools well. If you want to know about the STRATEGY of being a thought leader, then you need to head over to MarketingSavant.com, subscribe to the rss feed and newsletter and learn from Dana — he does the thought leader thing much better than I do. If you want to know about the TACTICS AND TOOLS of thought leadership, however, read on…

As of today, this website is ranked 364,509 in the United States by Alexa — and thanks to my friends in the UK, it’s ranked 273,939 there [btw, I want to use my incredible influence there to say one thing: “Hey, British dudes! Give Ireland back to the Irish! but I digress.”]. Three months ago, my site was not even within the top 20 million in the world so that’s a pretty rapid ascent. Traffic this week is more than double that of last week. Traffic this month is 59% greater than that of last month and today is only the 18th of the month. What’s the secret? Home bases and outposts. Home bases and outposts. Home bases and outposts….

Every day I use my ‘top 10 tactics and tools’ [tomorrow I’ll be writing about #2; using Google Reader to help establish your point of view] to market my business. Using a systematic process, I take the reading I do every day and spin it into a blog using good, fast, and cheap cross-platform tools widely available on the internet — kind of like Rumpelstiltskin spinning straw into gold — and I could teach you how to do it too. If you want to be a thought leader, Dana has the data and the strategy and I’ve got the tactics and tools; together we can help you get the market share you want!

Questions? Feedback? Leave a comment or use the contact form…

6/22/2011 Hey, kids! Back when this was first posted in 2009 I thought I was really on to something. And I was right. Here’s my Alexa ranking today…

If you want an effective but inexpensive website that rocks traffic, comment, call or ‘connect’ so we can talk about how this applies to your organization…

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Things we’ve been tracking in the past 24 hours…

 

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