Author: Todd Lohenry

The internet is filled with bright, shiny objects. Many of them end up here! A @toddlohenry project. Be shiny!!!
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All vendors, heck, EVERYONE needs to rethink the way we interact with customers, especially now that there are 400 million Facebook members, 100 million of which access the service via smartphones…

“Traditional Web sites are being replaced by social media and Web 2.0 communities for vendor and partner marketing and sales activities, and the number of people using such tools for sales purposes is increasing as the technology continues to evolve and users start to understand how to better take advantage of the benefits.

In fact, the way vendors and channel partners are doing social marketing is starting to change a lot, said Michael Dubrall, managing director of Gilwell Group, during the recent “Exploring Social Media & Vendor Marketing Trends — Survey Results” Webinar hosted by Integrated mar.com as part of its Trusted Business Advisor Webinar series.

Vendors and partners are having to change the way they meet their customers’ needs, but they’re also communicating with and finding customers differently than before.

“There’s a huge change in the way we’re interacting with each other up and down the value chain,” Dubrall said. Some of the old ways of doing business are giving way for the new reality of social media marketing…” Source: Integrated mar.com: direct results for the indirect world

If you’re a marketing genius confused by all the social media possibilities, comment, call or contact me to talk about how this applies to your business…

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“The best part of blogging is the people you will meet”- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008.

If you asked me to tell you a list of three of the best decisions in my life, I can certainly tell you that regularly writing is one of them. It’s the reason I’m an author here at OnStartups, made many new friends, had interesting opportunities cross my radar, and most importantly had the chance to share knowledge that has helped other entrepreneurs.

via onstartups.com

Wow — this post is just loaded with business case and valuable tips. You can follow the ‘vi a’ link above to go to the source and read the rest of the article if you’re interested in getting even smarter…

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“Last week Lenovo lent me one of its X61 ThinkPad laptops so that I could give Ubuntu Linux a try. Having had a bad experience with Novell’s SUSE Linux Enterprise Desktop a few years ago, I had sworn off desktop Linux and determined not to return.

A week into a new trial with Ubuntu Linux, however, it’s clear that desktop Linux has come a long way. I found it extremely easy to use, including when I had to install a program (Skype) that wasn’t included in the supported applications list. This is an operating system that my grandma could (and, in fact, did) use.

This isn’t to say that my week with Ubuntu Linux was uneventful. I had a few struggles, which I’ll detail below. These struggles, however, were almost entirely due to running Ubuntu on unsupported hardware, and not any fault of Ubuntu (or Linux) itself.” Click here to read the full article online…

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Why July 4th is NOT exactly the day of US Independence

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Historically, the legal liberation of 13 original colonies took place on July 2, 1776, in a closed session of Congress. However, the Second Continental Congress took two more days to modify the famous of American documents, delaying the final approval of Declaration of Independence by two more days.

Although the Declaration of Independence managed to get the Congressional approval on July 4, 1776, it was not made public until July 8. Thus the first Independence Day was celebrated on July 8, 1776.

The Declaration of Independence was read on July 8th, 1776 by Col. John Nixon. He, less than a year later, would be made a brigadier general of the Continental Army.

The day saw summoning of citizens to Independence Hall for the very first public reading of the US Independence Declaration, by ringing the bells of Philadelphia, including the Liberty Bell. This breaks yet another American myth regarding the ringing of Liberty Bell.

Contrary to the popular misconception, Liberty Bell did not ring on July 4th, 1776 to mark the US Independence day. Americans had to wait four more days, till July 8th, to listen to the Liberty Bell as well as the public reading of Declaration of Independence.

via ibtimes.com

My birthday falls on July 8th which would appear is the best of all American holidays according to historical fact…

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I love my mountain bike!

My wife is out of town so that means I can do almost anything I want! I decided to make a good choice and go for a bike ride at Potowatomi State Park in Sturgeon Bay, WI. Here are some impressions from my ride…

Which way do you think I went?

Here’s more…

https://picasaweb.google.com/s/c/bin/slideshow.swf

Ronald Reagan said “There is nothing better for the inside of a man than the outside of a horse.” however, with all respect to the great communicator, I believe there’s nothing better for the inside of a man than sitting atop a good mountain bike…

A mountain bike can reach places that no other bikes can…

No road bikes or hybrids need apply...

You can get to this view by car, but what’s the point. Maybe Steve Jobs was right; ‘the journey is the reward’ he said…

The reward; click to enlarge...
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American Minute for July 3

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Washington, D.C., was in a panic as 70,000 Confederate troops were just sixty miles away near Gettysburg, Pennsylvania. The furious battle had lasted three days. As General Lee found his ammunition running low, he ordered General Pickett to make a direct attack. After an hour of murderous fire and bloody hand-to-hand combat, the Confederates were pushed back and the Battle of Gettysburg ended JULY 3, 1863, with over 50,000 casualties. President Abraham Lincoln confided to a general wounded in the battle: “When everyone seemed panic-stricken…I went to my room…and got down on my knees before Almighty God and prayed.” Days later, July 15, 1863, President Lincoln proclaimed a National Day of Thanksgiving, Praise and Prayer: “It is meet and right to recognize and confess the presence of the Almighty Father and the power of His hand equally in these triumphs and in these sorrows…I invite the people of the United States to…render the homage due to the Divine Majesty for the wonderful things He has done in the nation’s behalf and invoke the influence of His Holy Spirit to subdue the anger which has produced and so long sustained a needless and cruel rebellion.”

via americanminute.com
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via dilbert.com

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Here’s a bonus for paying attention late on a Friday afternoon. Super smart social media guy Dana VanDen Heuvel just went nuts and posted almost everything he has ever written on Scribd. Here’s a sample that he used in our panel discussion on ‘Thought Leadership Marketing’ just yesterday…

Am I a Thought Leader? Self-Diagnostic Test – Thought Leadership Handout http://d1.scribdassets.com/ScribdViewer.swf

You can find it all here! Go check it out before he regains his senses and pulls it all down… :-D

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Things we’ve been tracking in the past 24 hours…

 

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Is LinkedIn the ‘red headed stepchild’ in your social media arsenal? It is for me. Read on…

Not a day goes by when we don’t see Twitter and Facebook as being talked about as essential social networks for bloggers to be investing time into – but over the last few months I’ve been investing a little extra time into another social network – one that I wonder if some have forgotten about a little – LinkedIn.

I’ve long had a LinkedIn Account (I’d love to connect with you there) but I’ve not really known what to do with it for a long time – but lately I’m seeing more and more opportunities in the network. Let me quickly mention a few…

via problogger.net

You can follow the ‘via’ link if you want to know the 5 ways. Comment, connect or call if you’d like to talk about how this applies to your situation…

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via samirbalwani.com

Building a social media hub doesn’t need to be as expensive as outlined in the source article, so don’t be intimidated by the idea. You NEED a hub to help manage your social media outposts or channels and I can help you get one that is “good, fast, and cheap”. You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…

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Things we’ve been tracking in the past 24 hours… 

 

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Happy Father’s Day Darth Vader!

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Things we’ve been tracking in the past 24 hours…

 

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Things looked promising for rural geeks this time last year. Engadget reported here:

“As we’ve seen in the decidedly botched digital TV transition, nothing involving government and technology is ever straightforward. With that in mind, let us present to you the most germane portion of the recently passed economic stimulus package with respect to gadgets and the overall nerd kingdom: $7.2 billion. That amount is what President Obama has set aside for “broadband grant and loan programs,” though things get confusing right from the start. $4.7 billion will be distributed through a program run by the Commerce Department, while $2.5 billion is handed out by the Agriculture Department. In theory, at least, that latter chunk would go specifically to rural and underserved areas, but having one goal with two masters just seems like trouble waiting to happen. Oh, and then there’s the mandate to the FCC that instructs it to create (within one year, mind you) a “national broadband plan to ensure that everyone in the US has broadband access.” Granted, these aren’t entirely unheard of — Britain just did the same sort of thing a few weeks ago, and South Korea’s already aiming at 1Gbps for all. We appreciate that the money’s there, but only time will tell if leads to anything meaningful.” Stimulus bill seeks plan to ensure all Americans have broadband access — Engadget

One year later? Yet another major policy failure on the part of the Obama administration! In the next couple of posts I’m going talk about the sad state of broadband outside of major and minor metros, how many communities are failing to see the importance of broadband for business development, and what solutions I have found as a webworker living in a 100 year old farmhouse in Wisconsin. Stay tuned!

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Google Buzz Off
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Your Sunday morning collection of profound stuff to think about all day long. The big buzz this week WAS Buzz and the ancillary issues it raises…

“I’m having a hard time deciding whom to follow on which network with duplicate shares everywhere. The problem is compounded further by folks who auto-share from one network to another. There is no value in following people who share the same thing on Reader, Buzz, Twitter, Facebook, and so on. Duplication simply amplifies noise and reduces signal.

This is a real problem with social media today. Everyone wants maximum likes, shares, retweets on each and every thing they share. Their hope, understandably, is that each morsel they throw into social media becomes a feast on which everyone will drool.

Well, count me out. If someone is auto-feeding the same thing on all networks, it doesn’t add any value to me to follow them on all networks. Especially if they are not engaging in conversation where their content is landing.” Source: Google Buzz + Reader + Twitter + Facebook = Noise by @ScepticGeek

On to Gina Trapani on adding social media to your already hectic life…

“When you’re active on the Web, keeping up with all your online accounts can feel like a full-time job. You want your high school friends to find you on Facebook, your co-workers to follow you on Twitter, and business associates to find you on LinkedIn. But there are only so many hours in the day, and too many Web sites to check in and update. The good news is that you don’t have to hire a personal assistant to update all your profiles. With the right strategy, you can manage multiple accounts with minimal effort. Here’s how.” Source: Work Smart: Mastering Your Social Media Life | Fast Company

You’ll have to go to the source to read Gina’s thoughts. If you’re still confused, contact me; imho, few people know more about seamlessly integrating social media into your already hectic life than I do… Continue reading “Ponder this 2/14/2010” →

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Still not convinced on the topic of curation? Read on…

Curation is now a necessity. The web is full of content. More than a person could consume in several lifetimes if all they did was sleep a couple hours per day and surf the web, life after life.

Google can’t help us with our internet A.D.D.  Nor can Facebook or Alltop.

The best we’ve been able to do so far to harness the massive information overload is use tools like Google Reader and RSS feed aggregators like Alltop.  They’ve helped, to be sure, but no one is going through all that information and picking out the best of the best and making sense of it all for you.

Rather than start a new site with the goal of creating a bunch of new content, it’s time for people to think about being content curators.  Organizing and commenting on the best content around a certain topic.

Curators still use blog software to publish their content, but the vast majority of each post is made up of carefully reviewed and organized 3rd party information.

via jackhumphrey.com

Jack Humphrey says it well here and I encourage you to follow the ‘via’ link and read his 11 reasons. Me? I am the self-styled ‘king of curation’ and my ‘e1evation workflow’ allows you to curate content better and faster than any other system I know of with maximum effect. Comment, call or ‘connect’ so we can talk about how this applies to your organization…

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via chrisbrogan.com

You can follow the ‘via’ link above if you want more info about this new HootSuite function. HootSuite is my tool of choice for monitoring social media conversations…

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Most writing could be better.

Not just a little better — significantly better.

If you start out with a solid topic, a good knowledge of your audience, and a reasonable degree of writing ability, you’ll usually end up with a pretty good piece of writing.

But you don’t have to settle for “pretty good.” A little attention to the final details can kick “pretty good” to “magnificent.”

Whether you’re creating blog posts, special reports, sales letters, a video script, email autoresponders, or whatever else, you can take your writing up a level just by applying some simple principles:

via copyblogger.com

I love the first way; write drunk/edit sober. Follow the ‘via’ link to read all 5 ways…

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“We all know that there is growing agreement that podcasts are a great way to share your thought-leading content.

According to a study released by KnowledgeStorm and Universal McCann on the emerging role of new media, over 41 percent of survey respondents claimed they had listened to podcasts on more than one occasion, and 13 percent stated that they frequently download or listen to them; and 65 percent of podcast listeners said they listen to podcasts for both personal and business interests (source: Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions, July 2006).

There is increasing demand for podcasts as part of the marketing arsenal to engage audiences and advance conversations with prospective customers. Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule. Podcasts are fun and easy to do and there are plenty of free or cheap ways to get started. Click here to read the original article or give me a call at (920) 486-4798 if you’d like to know more…

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