Month: April 2011

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Image via CrunchBase

I’m going to do another Google Reader Rockstar event. This time, it will be a hybrid event. Thos of you who want to attend in person can do so in the Jag, Inc. conference room at 1508 Sunset Avenue in Algoma, WI. Those of you who don’t want to make the trip can attend online via GoToMeeting. We can only accommodate 25 people in all, so be sure to register today!

Don’t attend, however, if you don’t want to learn about a competitive advantage that will fundamentally shift the way you look at information and make you smarter than your competition…

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via youtube.com

I don’t comment on politics often here, but here’s a politician who gets YouTube! Ex-reality tv star cum DA Sean Duffy is a former client of mine who looks like he’ll have a new zip code in January — although he’s no technologist himself, at least he understands the value of social media in getting his ‘awesome’ out. Comment, call or use the contact form to discuss how this applies to your business…

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You betcha!

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Curation isn’t blogging as much as it is bookmarking with style. When you curate content, everybody wins; the orignal author, your readers AND you. Comment or ‘connect’ to discuss how this applies to you and your organization…

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via pamorama.net

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via socialmediaexaminer.com

You can follow the ‘via’ link above to get the 8 ways…

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via chrisbrogan.com

I love Chris Brogan! Here’s an excerpt from his latest post:

“STACKING WOOD: A LIST

  • Blogging is stacking wood. More content means more readers, more search terms, more opportunities to sell.
  • Email marketing is stacking wood. Reaching out to people with useful information that maintains your relationship lures in more sales.
  • Connecting on LinkedIn is stacking wood. The larger your network, the more potential you have to help others, or find help for yourself.
  • Getting coffee with a friend is stacking wood. I owe Jon Swanson another long phone call soon.
  • Reading is stacking wood. The more I learn, the more I can improve on my execution and my abilities.
  • Fitness and nutrition are stacking wood. The more fuel you have in your body for the fire, the better your chances at success become.

You could add to this list, couldn’t you?
And how are you doing at stacking wood these days? Are you preparing and doing the chores that keep the fire tended? Or are you burning and enjoying the warmth?”

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via holykaw.alltop.com

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via socialmediaexaminer.com

“The 2011 Social Media Marketing Industry Report has some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing.

Michael Stelzner authored the third-annual industry study in which he surveyed 3342 marketers, 47% of whom were either self-employed or small business owners. This group reports some amazing results from social media marketing. Let me show you what they found.” You can follow the ‘via’ link above to go to the source…

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via youtube.com

One of my ‘students’ in the NWTC social media certification course is Ernie Stevens III. Take a moment to watch this video he put together on an upcoming film he’s producing. What an amazing talent — looks like the student is a master… :-D

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via geekculture.com

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Here’s a post on one of my favorite topics. Save your inbox for ‘just in time’ information by sending all your ‘just in case’ information to your newsfeed reader…

“If you’re feeling overwhelmed with the sheer volume of email messages that hit your Inbox daily, try these new ideas that may help reduce your overall email burden without interrupting the incoming flow of information. 

You may also want to check out Getting Email Under Control – a PDF ebook from David Allen where talks about tackling email using the the Getting Things Done methodology.” Source: How to Manage Email Overload with some help of your RSS Reader

I’ve done a 30 minute training session on how to use Google Reader and you can view it here. Give me a call at (920) 486-4798 or drop me a note using the contact from if you’d like to know more…

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Thinking about a business blog? I think about it all the time…

“Search Engine Land blogger Ciarán Norris says there is no right way to blog.

He cites Forrester’s recent policy decision to require its analysts to blog at Forrester.com, which seems like the wrong path to take but, given the recent exodus of a number of analysts – Charlene Li, Jeremiah Owyang to name two of the more prominent – perhaps they’re skittish about allowing analysts to build up too much of a personal brand at the expense of the corporate. (But, that’s a topic for another post, one that I do plan to address.)

Back to the question at hand, is there a right or wrong way to blog? And, what makes a blog a blog anyway?

I can think of a number of wrong approaches to blogging – simply using a blog to repost press releases, for example. Ghost-blogging for another. Not a big fan of that.

Aside from those rather obvious fails, here are some ways to make sure you get blogging right” Source: Social Media Today | Business Blogging: Is There a Right or Wrong Way?

Author Paul Chaney lists these five objectives:

  • Make it personal
  • Make it practical
  • Make it topical
  • Make it fit the platform
  • Make it happen

You’ll want to go to the source to get the rest of Paul’s perspective. Questions? Feedback? You know the drill! Comment, call or contact…

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But here’s the reality: naps are a powerful source of competitive advantage. The recent evidence is overwhelming: naps are not just physically restorative, but also improve perceptual skills, motor skills, reaction time and alertness.

I experienced the power of naps myself when I was writing my new book, The Way We’re Working Isn’t Working. I wrote at home, in the mornings, in three separate, highly focused 90 minute sessions. By the time I finished the last one, I was usually exhausted — physically, mentally and emotionally. I ate lunch and then took a 20 to 30 minute nap on a Barcalounger chair, which I bought just for that purpose.

When I awoke, I felt incredibly rejuvenated. Where I might otherwise have dragged myself through the afternoon, I was able to focus effectively on work other than writing until 7 pm or so, without feeling fatigued.

via blogs.hbr.org

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…

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Cute video, but he forgot to mention rss feeds and readers which I covered here Monday…

httpv://www.youtube.com/watch?v=qZ5l_0uvY7g

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I’d like to call your attention to a new webinar being offered by Dana VanDen Heuvel of Green Bay. In a couple of weeks, Dana will be speaking on the topic of business blogging for thought leadership and few people know this topic better than him. Dana says…

“Blogging is one of the most important aspects of a thought leadership or social media presence, yet so many organizations struggle with blogging or decide to dismiss it altogether because of the content publishing demands of blogging. Blogging doesn’t have to be hard, take a lot of time or take an entire staff to publish.

The Blogging for Thought Leadership webinar will take you through the steps from developing your thought leadership position to creating a realistic publishing plan that any organization can manage.
Some of the highlights that we’ll cover in the webinar:

  • Developing your thought leadership and blog point of view
  • How to use insurgent marketing to claim a thought leadership position in a crowded market
  • The social media thought leader’s equation
  • The weblog publishing roadmap
  • 20 types of blog posts to take your blog to the next level
  • How to create your own efficient blogging process
  • How to create the ideal social media publishing calendar
  • Getting the most from your chosen blog platform
  • How to connect your blog to Facebook, Twitter and LinkedIn
  • Case studies of organizations with highly successful thought leadership blogs”

Source: [New Webinar] Blogging for Thought Leadership

You can go to the source to sign up. Whether you can attend in real time or no, you’ll still get the content to view later…

This humble blog is one of the highest ranked websites in the US thanks to business blogging…

…and many of the concepts Dana will be presenting are ones we both consider to be ‘common sense‘ in this space — I wholeheartedly endorse his content and recommend it to you without reservation. Understanding the connection between business blogging and thought leadership could propel your online presence to new heights and there are few people better suited to explain it than Green Bay’s own Dana VanDen Heuvel. Be there when he lights it up…

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