Thinks I find along the way
Becoming a subject matter expert can be easier than you think — you can get started by using Google Reader to create a virtual newspaper to track your trusted sources. Comment below or ‘connect’ above so we can talk about how this applies to your business…
Looking for insights into building community on Facebook? Look no further! Debra Arkanese has you covered. She says “I was talking about Facebook with someone at a conference last week when he said, “yeah, but Facebook isn’t really engaging. When Pages get too big, it’s not really a community.” There’s a lot of truth to that. The Facebook platform makes it difficult because a Page does not offer cross-conversations, so conversations become silos. A Facebook Page is a community, but it is usually a loosely-tied community of lurkers and inactives who don’t have the opportunity to interact with each other or the Page often enough. I think of my colleague’s comment as a challenge: I believe that you can create community within a Facebook Page, but it takes a lot of work, discovery, and dedication.” You can follow the ‘via’ link above to go to the source if you want the rest of the story…
February 2, 2011
February 2, 2011
February 2, 2011
February 2, 2011
February 2, 2011
February 2, 2011
February 2, 2011
February 2, 2011
February 3, 2011
February 2, 2011
February 2, 2011
February 2, 2011
February 2, 2011
February 2, 2011
February 1, 2011
February 1, 2011
February 1, 2011
February 1, 2011
February 2, 2011
February 2, 2011
AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world’s largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy…
AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a great way to “learn” from their customers and target a new demographic too. Source: AgWired » Blog Archives » AGCO Shows How To Go Social
Want to know their secret?
One of the recommendations Sue makes is to not be afraid to get started with social media. She says that there are some great consultants out there who can help you too. I’ll use this opportunity to make a little plug for Todd Lohenry with e1evation, Inc. who has worked with AGCO. Source: AgWired » Blog Archives » AGCO Shows How To Go Social
Their social media effort is powered by e1evation and Envano — straight outta Wisconsin! Using the same free, open source tools that are available to every entrepreneur, AGCO is rocking the ag world using social media. Comment, call or use the contact form to talk about how you, too, can effectively leverage social media for your marketing efforts…
And my favorite web comic ‘Joy of Tech’ has got it covered…
Now let’s get serious…
“Google accused Microsoft of copying search results this morning, and the company’s sticking to its guns: in response to Microsoft’s firm denial — “We do not copy Google’s results” — it’s released another tiny batch of evidence to the contrary and a call for Microsoft to discontinue the practice for good. Mind you, Google search engineer Amit Singhal doesn’t explicitly call out its competitor for “copying” results — rather, “recycling” them through a clever combination of Microsoft Internet Explorer and the Bing Toolbar — but the message is clear. Google wants you to view its search results as the originals, and doesn’t really care how sincere Microsoft’s flattery might be. ” Source: Google responds: Bing recycles search results, and we’d like it to stop — Engadget
What do you think about Microsoft ‘stealing’ from Google?
There’s a blogging faceoff going on over at Mashable [you can participate here]. When I voted, these were the results…
33% of the top blogs in the world use WordPress and so do I!
![Reblog this post [with Zemanta]](https://i0.wp.com/img.zemanta.com/reblog_b.png)
According to a study by the out of home company, smartphones have altered the potential value of outdoor advertising because consumers are increasingly likely to act upon commercial messages while outdoors.
The study argues that brands must review how they use outdoor advertising to keep up with consumers likely to access the internet from mobile devices more than desktop commuters in two years.
CBS Outdoor carried out a Europe wide study into how people interact, engage and view outdoor advertising and the impact that smartphones and mobile internet devices have on advertising strategies.
Antonio Alonso, CEO of CBS Outdoor International, says: “The way people relate to outdoor will continue to evolve. Savvy advertisers know that dead time on journeys is being filled by the use of mobile, shaping a world where people can react instantly to commercial messages when they are on the move.
“With outdoor advertising there is a growing opportunity to leverage this new mobile power to reach people on the path to purchase.”
The report adds that there is also an opportunity for brands to enhance their communications by integrating their outdoor advertising strategies with location-based social media services such as FourSquare and Facebook Places, which provide an opportunity for consumers to interact with outdoor media while they are on the move.
h/t Jim Gilligan. :-D
February 1, 2011
January 31, 2011
February 1, 2011
February 1, 2011
February 1, 2011
February 1, 2011
February 1, 2011
February 1, 2011
February 1, 2011
January 31, 2011
January 31, 2011
January 31, 2011
January 31, 2011
January 31, 2011
January 31, 2011
January 31, 2011
January 31, 2011
January 31, 2011
January 31, 2011
January 31, 2011
Bright, shiny objects! 