Month: January 2011

If you’ve ever suspected your social media followers are your best customers, your instinct was correct.  The customers who choose to follow you on social channels are considerably more apt to promote your brand to others, at least, that’s what a recent internal study at Eloqua tells us.

Inspired by a conversation with SiriusDecisions VP Jonathan Block, we decided to shift our focus from the number of people following us and instead concentrate on the nature of our followers.  Who exactly are these people who’d gone out of their way to “Like” us, tweet about us and join our online communities?  What are they most apt to talk about?  And, most importantly, are they good for our business?

We looked for patterns in the most recent 500 tweets mentioning Eloqua, the dialogue on our 1,500-member Facebook Fan page, and the chatter in our LinkedIn Groups.  We uncovered some compelling statistics – data that supports the instincts of many social media marketers.

via darmano.typepad.com

You can follow the ‘via’ link above to go to the source if you want more…

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via dannybrown.me

“Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time.
And then there’s Facebook’s continued assault on world domination with its new Places app.
All good stuff. And yet…
For the most part, we’re still being safe and boring when it comes to how we, as marketers, use these geo-location services such as Foursquare and Gowalla to drive traffic and sales to our clients and own business.
And there are some great opportunities to set yourself apart.” You can follow the ‘via’ link above to go to the source if want to know more…

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Hey Jude flowchart

via flowingdata.com

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via socialmediagraphics.posterous.com

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Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

“Every businessperson leads a busy life. There are marketing meetings to attend, RFPs to reply to, and client projects to finish. With so much work demanding so much attention, many of us never make the time to keep our business relationships alive, and wish we did: ‘What does he do again?’ ‘Does she still work there?’ ‘Didn’t I know someone at that company?’

Rather than regretting not staying connected, pick some of the twelve ideas below and use them to start conversations with people you’ve met before and want to speak with again.”

You might want to also check out the RainToday series on LinkedIn 101.

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Ummm…

Tell me why we live in Wisconsin again? Oh yeah! Low taxes and great weather! Right, Pat?

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Because Forrester has some interesting data to support it…

“While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group.

In addition to being the main user group, the group may also be heavy online influencers as 38% of them claim that their networks ask them for their opinion before making a purchase decision. It would be interesting to know what types of products their networks ask them about before a purchase. Most likely, it’s probably electronics.

Finally, the data shows that the group may also be heavy mobile researchers, meaning that they are more likely to search for information on products or services as well as look up ratings and reviews. If the user group is constantly checking in to locations, then they are probably also using their smartphones…” Source: Forrester reveals who uses location-based services the most | VentureBeat

While the Pew Internet Study reports that only 4% of smartphone users are ‘checking in’ — it’s a pretty awesome and influential 4%. Wouldn’t you agree?

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via dannybrown.me

You can follow the ‘via’ link above to go to the source if you want to hear what Danny Brown has to say on the topic of addressable advertising…

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Deals. They are everywhere these days. With our economy in a serious recession, consumers are laser-focused on getting the most for their money and EVERYONE loves a great deal.

With the advent of location-based applications like Foursquare and Facebook Places, deals are becoming more relevant than ever before. The ability to geo-target a consumer walking into your store or down your block is a marketing first so it’s not surprising that many platform developers are jumping on the ‘location-based’ bandwagon.

All the hype surrounding these new tools makes it difficult for  business owners to make informed decisions about where to put their efforts. So let’s examine the facts and compare some of the more popular applications side by side.

via socialfresh.com

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

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In 2010, businesses learned location-based services could help them build and retain foot traffic, potentially increasing sales through what amounts to free advertising.

Foursquare, Yelp and Gowalla led the push and Twitter and Facebook soon followed suit, adding features for users to reveal their whereabouts in exchange for deals or notoriety.

This year, more of those businesses are predicted to take advantage of geo-targeted data to revamp their marketing strategies by either taking cues from those social networks or directly using them.

“I really see the value of location-based services in gathering data to drive mass customization of your message and marketing efforts,” said Grant Powell, CEO of POM8, a digital marketing agency that has worked on social media projects for food brand Kraft and Grammy award-winning singer Alicia Keys.

“I believe that every business should leverage location data to refine their marketing efforts,” Powell told BusinessNewsDaily.

via businessnewsdaily.com

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httpv://www.youtube.com/watch?v=eRqUE6IHTEA
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e1evation, llc announces that Todd Lohenry has been named the interim VP of Marketing, Sales and Technology at Jag, Inc., one of Northeast Wisconsin’s oldest and most trusted names in advertising.

There are two objectives behind the move:

Introduce internal systems and process improvements at Jag, Inc.

Jag, Inc. has already migrated from Microsoft Exchange to Google Apps for Business Communications. It is also in the process of implementing a new Content Management System [CMS] website, social media strategy, and Customer Relationship Management [CRM] system to improve both sales and customer service. Todd will manage the business development process and oversee the day to day operations of these systems and their processes which drive business development at Jag, Inc.

Expand the existing product lines of both companies.

Jag, Inc. is already one of the top providers of outdoor, indoor and commercial signs in the State of Wisconsin — President Jane Sweasy is a respected member of the Wisconsin Family Business Forum and the Northeast Wisconsin business community. e1evation, llc is a Google Authorized Solutions Provider, a CMS Website developer, a social media marketer, and a Charter Business representative — owner Todd Lohenry is also a public speaker and teaches the social media certification course at NWTC.

Together e1evation, llc and Jag, Inc. offer a full range of cost effective options that will work together to generate leads for our customers ‘here, there and everywhere’. Moving forward, billing and administration will be handled through Jag, Inc. – please contact Todd Lohenry regarding any transitional business issues…

About Jag, Inc.

“Jag billboards and commercial signs have been getting companies and their products noticed since 1946. As a family-owned business, Jag Outdoor Advertising prides itself on going above and beyond when delivering customer service, ensuring that every Jag customer achieves optimum results while earning a lifetime friend.”

About e1evation, llc

“e1evation, llc [pronounced elevation] is an international consulting firm that helps businesses, non-profits and academic institutions with marketing, sales and technology solutions.”

For Jag, Inc.:
Jane Sweasy, President
Jag, Inc.
1508 Sunset Avenue
Algoma, WI 54201
http://jagoutdoor.com
jsweasy@jagoutdoor.com
(920) 487-3443

For e1evation, llc:
Todd Lohenry, Owner
e1evation, llc
305 Steele St., Suite 27
Algoma, WI 54201
http://elevation.company
(920) 710-0790
todd@e1evation.com
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Football’s Wally Pipp

http://www.nfl.com/videos/nfl-films-presents/09000d5d81cd5030/The-NFL-s-Wally…

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httpv://www.youtube.com/watch?v=LoGYx35ypus

H/t Bill…

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via techcrunch.com

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