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A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately ensuring this person becomes a magnet for new and interesting work opportunities.

The foundation of a personal brand is initially created by consistently doing good work. From there, commenting, interacting and reacting in public discussion forums, blogging, Twitter, Facebook and the publication of articles and even books further solidify an individual as a thought leader.

However, “the idea of personal brand is often associated with independent practitioners”, as David Armano puts it. And for independents there are typically no conflicts as they are in the business of promoting themselves, their skills and knowledge. However, for practitioners working within corporations and interactive agencies, the challenge becomes balancing their personal brands with the corporate brand.

It’s December again and the year is coming to an end! How do you feel? Excited? Eager to see what’s in store for the new year?

For myself personally, I love Decembers because it’s the time when I take a breather, look back and see how the year has been. I just did my year end review yesterday, and I’m extremely excited to get started on year 2011. In this article, I’ll share with you 7 powerful questions to ask yourself as you close off your year. I recommend you to allocate at least 30 minutes with yourself and use that time to earnestly answer these questions. This will be one of the most important exercises you’ve ever done.

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…