Why You Need Instant Gratification, According to Science

We spend about 43 per cent of our day doing things without thinking about them. For many of these habitual behaviours, we don’t recognise them as such. However, these learned behaviours are necessary for living our life.

Wendy Wood

I’m a huge fan of the book The ONE Thing. In it, the author Gary Keller talks about the idea that you really don’t need to be as disciplined as you think. Why? Because you only need enough discipline to start a habit and the habit then takes over. Go to the source: Why You Need Instant Gratification, According to Science

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