I don’t want to poison your well, but take a hard look at this infographic and then scroll down to my comments below…

5 steps to make your social content great [infographic] – Holy Kaw!.

For the most part, I agree these are 5 important steps, but I think the sequence is way out of whack. For example; how can you brainstorm if you haven’t pondered the market. Me? I think if the objective is to be in alignment with your customer’s value demand the sequence should go like this:

• Ponder the market
• Brainstorm
• Big idea
• Plan delivery
• Create and Share
• Kick ass! [I think my friend Nilofer would insert that!]

I don’t know — I’m just a humble internet mechanic! What do you think?